A Big Fat Crisis (41 page)

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Authors: Deborah Cohen

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Clarke, Peter,
153

Classical conditioning,
97
,
98–99

Clinton, Bill,
9–10

Coca-Cola products,
76–77
,
100
,
101–102

Coelho, Tony,
194

Cognitive capacity,
17
.
See also
Automatic processing
;
Cognitive processing

Cognitive dissonance,
42

Cognitive load,
36–37

Cognitive processing,
7
,
17
,
31
,
35–38
,
38 (fig.)
,
76
.
See also
Automatic processing

Collective action,
187
,
203
,
207–208

Colon cancer,
4
,
146
,
163
.
See also
Chronic disease
;
Disease

Color, and eye tracking,
88

Combo meals,
83–84

    
government regulation of,
134

Conditioning,
97
,
98–99

    
and weight loss,
102–106

    
See also
Aversive conditioning
;
Mere exposure conditioning

Conference on “Performance Standards on Away from Home Foods,”
148

Conscious awareness,
35–38
,
38 (fig.)
,
46–49

    
time sequence of brain activity, action and,
46–48
,
47 (fig.)

    
See also
Cognitive processing

Consumer behavior laboratory,
145

    
in Restaurant of the Future,
149–150

    
in Supermarket of the Future,
150–151
,
154
,
156

Consumer preferences,
89–90

Consumer-supported agriculture (CSA),
156

Contextual information, and advertising,
88–89

Convenience stores,
130–131

Cooking demonstrations and tastings, in Supermarket of the Future,
152–153

Coronary artery disease,
4
.
See also
Chronic disease
;
Disease

Cosby, Bill,
98

Costco,
75
,
80

Counter-advertising,
135–138
and soda,
136–137
,
137 (photo)

Covert sensitization,
103

CSA.
See
Consumer-supported agriculture

Dairy consumption,
119
,
120

Dalix, Anne-Marie,
38

Decision-making,
90–93

    
and contextual information,
89

    
and impulse marketing,
132

    
mental fatigue, and self-control,
31–34

Denmark,
145

Denny’s,
121

    
and calories,
54

Design and management, of food outlets,
144–145

Design for the Environment logo,
159

Dhar, Ravi,
91

Diabetes,
4
,
14
,
123
,
163

    
and overfeeding,
5–6

    
See also
Chronic disease
;
Disease

Dietary Guidelines for Americans,
1
,
3
,
120
,
144

Dieting

    
and advertising and marketing, disdain for,
184–185

    
alternatives to,
184–187

    
difficulty of,
21–22
,
33

    
and eating habits,
186–187

    
and food budget,
185–186

    
and health risks,
146–147

    
and junk food, conditioning oneself to dislike,
185

    
and meal planning,
186–187

    
problems with,
22–23

    
and sharing food,
186

    
successful,
19–20

    
vs. physical activity/exercise, and lifespan,
170
,
187

    
weight gain as consequence of,
30

    
See also
Dieting, problems with
;
Weight gain
;
Weight loss

Dieting, problems with,
179–180
,
180–184
,
204

    
and eating slowly,
181–182

    
and food cues, sensitivity to,
105–106
,
181

    
and plate size,
182–183

    
and portion size,
183–184

    
and thoughts about food, inability to control,
180–181

    
See also
Dieting
;
Weight gain
;
Weight loss

Digital marketing,
77

Disability rights,
187–188
,
190–191
,
192–193
,
194
,
195
,
208

Disease,
4

    
physical activity/exercise as protection against,
165–167

    
See also
Chronic disease
;
individual diseases

Displays.
See
Food displays

Distractions, and eating,
38–39

Dole, Bob,
194

Dopamine,
50

Doros, Gheorghe,
129–130

Doyle, John,
88

Drewnowski, Adam,
72

Drinks

    
size and volume of,
55–57

    
See also
Beverage industry

Drugs,
123

    
addiction to,
127
,
128

Drunkenness,
124
,
125
.
See also
Alcohol/alcohol consumption

DVDs,
77

Eating

    
and distractions,
38–39

    
emotional,
15–17

    
as irrational behavior,
50

    
and memory,
39–41

    
and rationalization of behavior,
41–43

    
and survival behavior,
50

    
and television,
41–42

Eating habits,
186–187

Eating out

    
statistics on,
145

    
and weight gain,
145

Eating slowly,
181–182

Eco-labeling programs,
159
.
See also
Labeling/labeling programs

Economic impact, of Supermarket of the Future,
155–156

Elected officials,
188
,
189–190

Emotional eating,
15–17

Emotional pain,
14

Emotions, control of,
29–30

Endowment effect,
91

Energy balance,
18

Energy density,
54–55
.
See also
Calories

Energy-density ingredients,
60

Energy Star label (EPA),
159

England, sanitation revolution in,
109–111
,
112–116
,
147
,
208

Entertainment industry,
173
,
176

Entitlements, and physical activity/exercise,
164

Environmental health specialists (aka sanitarians),
146

Environmental Protection Agency (EPA)

    
Design for the Environment logo,
159

    
Energy Star label,
159

Environmental regulation,
9

EPA.
See
Environmental Protection Agency

E.T
. (movie),
76

Evans, Susan,
153

Excise taxes,
140
.
See also
Taxes

Executive capacity.
See
Executive functioning

Executive functioning (aka executive capacity),
25–26

Exercise.
See
Physical activity/exercise

Exploitation, and marketing,
89

Extracurricular sports,
168–169

Eye movement,
87–88

Eye tracking,
86–88
,
96

    
and color, font size, and typeface,
88

    
and contextual information,
88–89

Fairness Doctrine,
136

Family-size portions,
131
.
See also
Portion size

Farley, Tom,
136–137

Fast food

    
as primary cause of obesity,
82

    
vs. home-prepared meal, price of,
72–73
,
73 (table)

Fast food outlets/restaurants

    
ban on, in California,
141

    
in the future,
205–206

    
new, ban on, in Los Angeles,
82

    
and obesity, blame for,
54

    
and portion size,
53–54
,
121–122

Fat

    
and processed foods,
60

    
saturated fat,
2

    
trans fat,
4
,
145–146

    
USDA guidelines for,
2

    
See also
Sweet, salty, fatty foods/junk foods

FDA,
130

Fedorikhin, Alexander,
36

Feedback, instant,
22–23

Feelings, control of,
29–30

Fiber,
4

Finland,
177–178

“Finland on the Move” campaign,
177

Fisher, Jennifer,
24–25

“Fit” and fat,
164

Font size, and eye tracking,
88

Food

    
addiction to,
128–129

    
sharing,
186

    
size and volume of,
55–57

    
thoughts about, inability to control,
180–181

Food accessibility,
74–75
,
77

Food availability,
129

    
and food price,
72

    
government regulation of,
134–135

Food budget,
185–186

Food Channel,
152–153

Food consumption

    
and food environment,
51

    
food purchasing, and meal planning, link between,
154

    
and food variety,
57–58

    
and global warming,
119–120

    
and portion size,
51–53

    
reporting of,
40–41

Food costs, capitation of, and Supermarket of the Future,
155–156

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