A Big Fat Crisis (44 page)

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Authors: Deborah Cohen

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Parks/park programs,
173–175
,
178

PE classes,
167–168

Pennington Biomedical Research Center study,
4–6

Pepsi,
98
,
100

Performance standards,
148

    
and government certification programs,
158
,
159

    
and incentives,
158–159

    
and individual choice,
159–160

    
and labeling programs,
159

    
of restaurants and supermarkets,
158–160

    
and surveillance systems,
159

    
symbol identifying adherence to,
158

    
See also
Government regulation

“Performance Standards on Away from Home Foods,”
148

Perseverance, lack of,
14

Personal responsibility,
195–196

Persuasion,
90

Physical activity/exercise,
163–165

    
for adolescents/teens,
163–164

    
for children,
163–164
,
167–169

    
in Finland,
177–178

    
and “fit” and fat,
164

    
guidelines for,
2
,
3–4
,
163–164

    
and leisure time,
173–178

    
and PE classes,
167–168

    
as protection against disease,
165–167

    
and related entitlements or safety net support systems,
164

    
resistance to,
166

    
and urban design,
171–173

    
vs. dieting, and lifespan,
170
,
187

    
vs. sedentary behavior,
164–165

    
and weight loss,
165–166

    
in workplace,
169–171
,
189

    
See also
Leisure time

Physiological conditions,
192

Placement

    
of items on menu,
134

    
See also
Food Placement

Plate size,
131
,
182–183
.
See also
Portion size

Polivy, Janet,
105

Pond’s Cold Cream,
99

Popkin, Barry,
72

Portion size,
51–53
,
53–54
,
56–57
,
183–184

    
government regulation of,
9

    
misperception of,
52

    
training in judging,
57

    
See also
Plate size
;
Portion size, standardized

Portion size, standardized,
121–123
,
129–132
,
137–138
,
141

    
and chronic diseases, warning notices for,
132

    
and family-size portions,
131

    
and individual preferences, adjustments for,
131–132

    
scientific support for,
131

    
and soda,
130–131

    
See also
Portion size

Poverty, and self-control,
32–33

Premature mortality,
147

Prepared foods, statistics on consumption of,
145

Price, and marketing techniques,
92

Priming,
133

    
and healthy food vs. unhealthy food,
95–96

    
as marketing technique,
94–97

    
sensitivity to,
97

    
and sidebar advertising,
96

    
and subliminal images,
96–97

    
and weight loss,
102–106

Principle of reciprocity,
155

Processed foods, and novelty and variety,
60

Product placement,
100–101

    
in television programs and movie theaters,
76

Profit motive,
77–78

Profitability, and Supermarket of the Future,
153–154
,
155
,
156

Prohibition,
126
,
127 (table)
.
See also
Alcohol/alcohol consumption

Projective technique,
89–90

Public health, and obesity epidemic,
109
,
116–120
,
197–198
,
204

Puerto Rico,
146

Punishment,
103

Raghubir, Priya,
55–56

Rational-actor theory of human behavior,
8

Rationalization of behavior,
41–43

Reciprocity, principle of,
155

Red meat,
146–147

Reese’s Pieces,
76

Repetition,
58–60

Restaurant of the Future,
205–206

    
consumer behavior laboratory in,
149–150

    
in Wageningen, Holland,
149–150

Restaurant standards

    
evaluating changes in,
149–151

    
proposal for,
148–149

    
See also
Government regulation

Restaurants,
2

    
and calories,
54

    
and combo meals,
83–84

    
design and management of,
144–145

    
in the future (
see
Restaurants of the Future
)

    
and government certification program,
148
,
157–158

    
and government health regulations,
146
,
157–158

    
government regulation of,
9
,
145–147
,
158–160

    
number of,
8

    
and obesity, blame for,
54

    
and performance standards,
158–160

    
and portion size,
53
,
54
,
121–122

    
and rating system,
157–158

    
and supersized meals,
18

Retail outlet stores, and government regulation, and impulse marketing,
133

Rewards,
103
,
104

    
and happiness,
97

    
sensitivity to,
14

Robinson, Terry,
96

Rolls, Barbara,
52–53
,
57–58
,
182

Rorabaugh, William,
123

Rozin, Paul,
129–130

Rudd Center (Yale University),
76

Rush, Benjamin,
125

Safety net support systems, and physical activity/exercise,
164

Salivation,
59

Salt/sodium,
4

    
government regulation of,
146

    
USDA guidelines for,
2

    
See also
Sweet, Salty, fatty foods/junk foods

Sam’s Club,
80

Sanitarians.
See
Environmental health specialists

Sanitation

    
government regulation of,
109
,
146

    
revolution, in England,
109–111
,
112–116
,
147
,
208

Saturated fat, USDA guidelines for,
2
.
See also
Fat

Schachter, Stanley,
104–105

Schools

    
and extracurricular sports,
168–169

    
and PE classes,
167–168

    
and Title IX,
168–169

Scientific laboratories

    
for food outlets,
145

    
See also
Consumer behavior laboratory

Sedentary behavior,
164–165
.
See also
Sitting

Sedentary jobs,
170

Self-control,
6–7
,
7–8
,
17
,
18
,
23–28
,
28–34
,
128–129
,
206

    
adult capacity for,
25–28

    
and brain functioning,
26–27

    
childrens’ capacity for,
23–27

    
and decision-making, and mental fatigue,
31–34

    
deterioration of over time,
29

    
and emotions, control of,
29–30

    
and executive functioning,
25–26

    
and feelings, control of,
29–30

    
and glucose,
30–31

    
limits of,
26–27
,
30
,
33–34
,
35–36

    
and mental fatigue,
30

    
and parental restrictiveness, with food,
24–25

    
and poverty,
32–33

    
as stable trait,
26

Self-discipline,
14

Self-regulation,
14

Senses,
45–46

Sensitivity

    
to food cues,
105–106
,
181

    
to priming,
97

    
to rewards,
14

Sensory-specific satiety,
58
,
59–60

Server training,
139

7-Eleven,
131

Shah, James,
97

Shapiro, Joseph,
190–191

Sharing food,
186

Sharpe, Kathryn,
83

Shiv, Baba,
36

Shopping behavior,
49

Sitting

    
and lifespan,
170

    
and metabolic syndrome,
170

    
mitigating the harms of,
176–177

    
See also
Sedentary behavior

Size and volume, of food and drinks,
55–57

Skinner, B. F.,
103

Slaton, Joyce,
85

Slotting fees,
75

Small bowls, and mindless eating,
131
.
See also
Plate size

Smoking.
See
Tobacco/smoking

Snack food,
74–75

    
and snacking reduction policies and practices, in workplace,
189

Soda

    
and counter-advertising,
136–137
,
137 (photo)

    
standardized serving size of,
130–131

South Africa,
101–102

South Central Los Angeles,
82

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