A Big Fat Crisis (43 page)

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Authors: Deborah Cohen

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Junk food,
3
,
25
,
75

    
conditioning oneself to dislike,
185

    
“gourmet,”
82

    
increased price of,
138

    
prohibition on, in nonfood establishments,
141

    
and Supermarket of the Future,
152

    
on television/in movies,
18

    
See also
Sweet, salty, fatty foods/junk foods
;
Unhealthy food
;
Vice food

Kahneman, Daniel,
89
,
90

Kellogg’s,
77

Kennedy, Edward,
194

Kennedy, Teddy, Jr.,
194

Kotler, Philip,
93

Krishna, Aradhna,
56

Kroger company,
80

Kruglanski, Arie,
97

Labeling/labeling programs,
130
,
148
,
159
.
See also
Calorie-labeling
;
Warning labels

LapBand surgery,
14

Leisure time,
173–178

    
and park programs,
173–175

    
and street events,
175–176

    
and television,
176–177

    
See also
Physical activity/exercise

“Let’s Move” campaign,
177

Letters to the editor,
188

Levine, Harry,
123

Levitsky, David,
52

Lewis, Charlie,
100

Libet, Benjamin,
46

Lifespan, and physical activity/exercise vs. dieting,
170
,
187

Light rail systems,
172

Liver cirrhosis,
123
.
See also
Chronic disease
;
Disease

Los Angeles,
82
,
178

    
environmental health specialists (aka sanitarians) in,
146

Los Angeles City Council,
82

Los Angeles County, restaurant rating system in,
157–158

Loyalty programs, as marketing technique,
92

Lung cancer,
146
.
See also
Chronic disease
;
Disease

Luoto, Jill,
73

Macy’s,
82

Mandela, Nelson,
102

Manipulation,
90

Marketing

    
and consumer preferences,
89–90

    
and decision-making,
89
,
90–93

    
disdain for,
184–185

    
and exploitation,
89

    
influence of,
89

    
and persuasion vs. manipulation,
90

    
See also
Advertising
;
Impulse marketing
;
Marketing techniques

Marketing strategies,
204

Marketing techniques,
90–93

    
and atmospherics,
93–94

    
and branding,
86
,
97–99

    
and conditioning,
97
,
98–99

    
and eye tracking,
86–88
,
96

    
and food swamps,
80

    
and incentives,
93

    
and instant gratification,
91–92

    
and loyalty programs,
92

    
and mere exposure conditioning,
99–102

    
and music,
93–94

    
and price,
92

    
and priming,
94–97

    
for Supermarket of the Future,
155

    
and valuation,
93

    
vulnerability to,
106

    
See also
Advertising
;
Impulse marketing
;
Marketing

Mass transit,
171–172

McDonald’s,
77
,
121

    
and portion size,
53

Mead, Margaret,
190

Meal planning,
143–144
,
186–187

    
purchasing, and consumption, link between,
154

Meat, red,
146–147

Meat consumption,
119
,
120

Memory, and eating,
39–41

Mental activities, ability to control,
180

Mental contamination,
42–43

Mental fatigue

    
decision-making, and self-control,
31–34

    
and self-control,
30

Menu, placement of items on,
134

Mere exposure conditioning,
99–102
.
See also
Conditioning

Metabolic syndrome,
170
.
See also
Chronic disease
;
Disease

Milliman, Ronald,
94

Mimicry,
61–65

    
and advertising,
65

    
and immigrants, assimilation of,
64–65

    
and preferences,
62–63
,
63–64

    
unconscious,
61–62
,
62–63

Mindless Eating
(Wansink),
131

Mindless eating/unconscious eating,
7
,
37
,
38 (fig.)
,
49–50
,
61–65
,
131
.
See also
Automatic processing
;
Impulsivity/impulsive behaviors

Minorities,
77

Mobile media,
77

Morgan, Catherine,
16

Mortality, premature,
147

Movie theaters,
76

Movies

    
product placement in,
100–101

Muscular inactivity,
170

Music, as marketing technique,
93–94

National Academies, Institute of Medicine,
76

National Cancer Institute,
40

National Institutes of Health,
148

    
nurses’ health study,
20–21

    
research budget of,
151

National transportation systems,
171

National Weight Control Registry (NWCR),
19–20

Nestle, Marion,
18

New Mexico,
135

New Orleans,
135

New York City

    
Central Park,
176

    
counter-advertising in,
136–137
,
137 (photo)

    
and soda, government regulation of,
130–131

    
and trans fat, ban on,
145–146

New York City Health Department,
197

No Pity: People with Disabilities Forging a New Civil Rights Movement
(Shapiro),
190–191

Noncognitive processing,
7
,
17
,
35–38
,
38 (fig.)
,
39
,
48
,
76
,
86–87
.
See also
Automatic processing

Nonfood establishments

    
and food placement,
82

    
and junk food, prohibition on,
141

    
junk food sold at,
75

Nonfood images, vs. food images,
48

Nonprofit institutions, and food sales, profit from,
77–78

North, Adrian,
94

Novelty,
50
,
58–60

Nurses’ health study,
20–21

Nutrition Labeling and Education Act,
130

Nutrition training, of food service employees,
160–161

NWCR.
See
National Weight Control Registry

Obama, Michelle,
79
,
177

Obese, definition of,
3n

Obesity

    
behavioral treatments for,
102–106

    
blame for, and fast food vs. sit-down restaurants,
54

    
causes of,
6–8

    
cost of,
14
,
140

    
emotional pain of,
14

    
fast food as primary cause of,
82

    
health risks of,
4
,
14
,
146–147
(
see also
Chronic disease
;
Disease
)

    
and premature mortality,
147

    
statistics on,
4
,
18

    
stereotypical view of,
14

    
stigma of,
14

    
struggling with,
13–14

    
See also
Weight gain

Obesity epidemic

    
and alcohol regulation as model for obesity control,
126–128
,
129

    
and food environment, thirty-year transformation of,
71

    
and public health,
109
,
116–120

    
reframing our view of,
14–15
,
191–192

    
regulation of (
see
Government regulation
)

    
as result of exposure to obesogenic environment,
191–192

    
See also
Health crisis

Obesity epidemic, solutions to,
8–9
,
129–141

    
and age limits,
139–140

    
and counter-advertising,
135–138

    
and impulse marketing, restrictions on,
132–135
,
137–138

    
and junk food, increased price of,
138

    
and outlet density, restrictions on,
138
,
140
,
141

    
and server training,
139

    
and standardized portion sizes,
129–132
,
137–138

    
and warning labels,
138–139

    
and workplace intervention,
139

Obesogenic environment,
191–192

Observing Protein and Energy Nutrition (OPEN) Study,
40–41

Older adults,
174

Olmsted, Marion P.,
105

OPEN Study.
See
Observing Protein and Energy Nutrition Study

Opioid system,
50

Osteoporosis,
4
,
163
.
See also
Chronic disease
;
Disease

Outlet density, restrictions on,
138
,
140
,
141

Overfeeding study,
4–6

Overweight, definition of,
3n

Packard, Vance,
65

Page, Thomas,
116–117

Papies, Esther,
104

Parental restrictiveness, with food,
24–25

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