Drinking Water (41 page)

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Authors: James Salzman

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6: Bigger Than Soft Drinks

p. 161

sending eighteen people to the hospital: Luis Zaragoza and Claudia Zequeira, “UCF in hot water with fans,”
Orlando Sentinel
, Sept. 18, 2007.

p. 162

“will not be offering free water”: “UCF Officials Apologize For Water Problems, Will Offer Free Bottles Next Game,” WKMG, Sept. 17, 2007.

p. 162

Weird Al Yankovic: Peter H. Gleick, “Celebrities and Bottled Water: Spoiled, Misinformed, or Just Plain Weird,”
Huffington Post
, Sept. 3, 2010,
http://www.huffingtonpost.com/peter-h-gleick/celebrities-and-bottled-w_b_705534.html.

p. 163

painting by Velázquez: An image of the painting can be found at Wikimedia,
http://commons.wikimedia.org/wiki/File:15_El_Aguador_de_Sevilla_%28Wellington_Museum,_Apsley_House,_Londres,_1623%29.jpg
.

p. 164

drinking at St. Maelrubha’s Well: Varner,
Sacred Wells
, 117.

p. 165

known in Roman times as the Hot Town: Stanley Young and Melba Levick,
Beautiful Spas and Hot Springs of California
(San Francisco: Chronicle Books LLC, 2003), 8.

p. 165

“lay in a supply at home and cannot drink”: P. E. LaMoreaux and J. T. Tanner, eds.,
Springs and Bottled Waters of the World
(New York: Springer-Verlag Berlin Heidelberg, 2001), 114.

p. 165

“to liberate the genius”: Ibid., 109.

p. 167

“destination for pilgrims”: Varner Op. Cit., 142.

p. 167

“on the other days let him eat meat”: Ibid., 140.

p. 168

its own ceramics works: Stephen J. Davis, “Pilgrimage and the Cult of Saint Thecla,”
Pilgrimage and Holy Space in Late Antique Egypt
134 (1998), 303; Peter Grossman, “The Pilgrimage Center of Abu Mina,”
Pilgrimage and Holy Space in Late Antique Egypt
134 (1998), 281.

p. 168

A sketch of water bottles: Henri Leclercq,
Dictionnaire d’Archeologie Chretienne et de Liturgie
(Paris: Letouzey et Ané, 1903), 383.

p. 169

breaking up kidney stones: Lamoreaux and Tanner,
Springs and Bottled Waters of the World
, 107.

p. 169

a peculiar stately promenade: Christopher Anstey and Annick Cossic,
The New Bath Guide
(Richmond hill: Broadcast Books, 2009), 111.

p. 170

passed decrees in 1781: Lamoreaux and Tanner,
Springs and Bottled Waters of the World
, 114.

p. 171

as ambassador to France: Arthur Von Wiesenberger,
The Pocket Guide to Bottled Water
(Chicago: Contemporary Books, 1991), 16.

p. 171

Vichy bottles were popular: Eric Thomas Jennings,
Curing the Colonizers: Hydrotherapy, Climatology, and French Colonial Spas
(Durham: Duke University Press, 2006), 207.

p. 171

Appollinaris became a favorite: Maureen P. Green and Timothy Green,
The Best Bottled Waters in the World
(New York: Simon & Schuster, 1986), 69.

p. 171

his cherished Badoit water: Ibid., 10.

p. 172

former mayor of Vergèze: Ibid.

p. 172

chose to keep the Perrier name: Barry Fox, “Secrets of the Source,”
New Scientist
, Nov. 19, 1988, 47.

p. 172

Perrier when mixing whisky: Chapelle,
Wellsprings
, 15.

p. 172

“battles stomach problems”: Daniela Brignone,
Ferrarelle: A Sparkling Italian Story
(Schirmer Mosel: Widenmayerstr [Munich] 2001), 46.

p. 173

Germany more than 300 brands: Dooley Worth, “The Tasting of Waters,”
Sarasota Herald-Tribune
, June 2, 2002, 68.

p. 173

introduction of chlorine: Harlan Bengtson, “Water Chlorination History—The mid-1800s through the early 1900s,” Bright Hub,
http://www.brighthub.com/engineering/civil/articles/77511.aspx
>; Chapelle,
Wellsprings
, 15.

p. 173

“in their lawn mower”: “Bottled Water: A river of money,” MSN Money,
http://articles.moneycentral.msn.com/Investing/Extra/BottledWaterARiverOfMoney.aspx
.

p. 174

largest advertising budget ever: Ibid.

p. 174

runners crossed the line: Nina Etkin,
Foods of Association: Biocultural Perspectives on Foods and Beverages That Mediate Sociability
(Tucson: University of Arizona Press, 2009), 189.

p. 174

more than three-hundred-fold: Paul Copley,
Marketing Communications Management: Concepts and Theories, Cases and Practices
(Burlington, MA: Elsevier Butterworth-Heinmann, 2004), 320.

p. 174

synonymous with bottled water: “Perrier Water,” Encyclopedia for Cooks (2012),
http://www.practicallyedible.com/edible.nsf/pages/perrierwater
.

p. 174

“an exercise and fitness orientation”: Wendy Weinstein, “Water, Water Everywhere,”
Marketing Management
3 (1994), 4.

p. 175

confirmed benzene levels: George James, “Perrier Recalls Its Water in U.S. After Benzene Is Found in Bottles,”
New York Times
, Feb. 10, 1990.

p. 175

“.off market shelves for eleven weeks: Michael White,
A Short Course in International Marketing Blunders
(Petaluma, CA: World Trade Press, 2002), 18.

p. 175

the trendy Lutèce restaurant: James, “Perrier Recalls Its Water.”

p. 176

closely trailed by Danone: “The Global Bottled Water Market by Volume,”
Global Water Intelligence
8, no. 7 (July 2007),
http://www.globalwaterintel.com/archive/8/7/analysis/chart-of-the-month.html
.

p. 176

opening about 1,500 bottles: Royte,
Bottlemania
, 42.

p. 176

fastest-growing drinks segment: Datamonitor,
Global Bottled Water: Industry Profile
(2004), 7.

p. 176

That figure has grown thirtyfold: Gleick,
The World’s Water
, 5.

p. 176

American drinks thirty gallons: Erik Olson, “Bottled Water: Pure Drink or Pure Hype?,” Natural Resources Defense Council, Apr. 1999,
http://www.nrdc.org/water/drinking/bw/chap2.asp
; Gleick,
The World’s Water
, 6.

p. 176

rarely or never drink tap: Annie Shuppy, “H
2
O U.,”
Chronicle of Higher Education
, Nov. 3, 2006.

p. 177

“every restaurant should be offering it”: William Orilio, “The Bottled Water Phenomenon,”
eHotelier.com
,
http://ehotelier.com/hospitality-news/item.php?id=A514_0_11_0_M
.

p. 177

“just nipping at you all the time”: Weinstein, “Water, Water Everywhere.”

p. 177

the brain behind Pet Refresh: Pet Refresh,
http://petrefresh.com/press.htm
.

p. 177

may be laughing all the way: Mihi Ahn, “Dogs lapping up specially bottled water,”
Arizona Daily Star
, May 2, 2004.

p. 178

“the price of wine, milk”: Olson, “Bottled Water,” quoting Gustave Leven, Chairman of the Board of Perrier, France.

p. 178

Coke and Pepsi take tap water: Gleick,
The World’s Water
, 80.

p. 179

snowcapped peaks closest to Ayer: Olson, “Bottled Water.”

p. 179

Pepsi agreed to change: “Aquafina Labels To Show Source: Tap Water,” CBS MoneyWatch,
http://www.cbsnews.com/stories/2007/07/27/business/main3105021.shtml
. Prior to the change, the label stated, “Bottled at the source P.W.S.,” where consumers were supposed to understand that the acronym stood for “Public Water System.”

p. 179

“Nestlé isn’t saying”: Gleick,
The World’s Water
.

p. 180

“what the bottled water industry did”: “The Story of Bottled Water,” Food & Water Watch,
http://www.foodandwaterwatch.org/water/bottled
.

p. 180

convenience, style, taste: See, e.g., Olson, “Bottled Water”; Robert E. Hurd,
Consumer Attitude Survey on Water Quality Issues
(Denver, CO: American Water Works Association, 1993), 19.

p. 180

does not leach into the liquid: Gleick,
The World’s Water
, 91.

p. 180

It revolutionized our industry: “Aqua Awards,”
Beverage Industry
90 (Nov. 1999), quoting Kim Jeffery.

p. 181

“ice bruises the bubbles”: “Water, Water Everywhere,”
Time
, May 20, 1985.

p. 181

“the no-beverages section”: Bob Condor, “Flooding the Market: Bottled Water to Be No. 2 U.S. Drink,”
Chicago Tribune
, Apr. 6, 2003, Q-9.

p. 181

“the nexus of pop-culture glamour”: Anna Lenzer, “Spin the Bottle,”
Mother Jones
(Sept.–Oct. 2009), 34.

p. 181

designing a water carafe: Gleick,
The World’s Water
, 147.

p. 181

provide counsel to diners: Brian C. Howard, “Message in a Bottle,”
E–The Environment Magazine
(Sept.–Oct. 2003),
http://www.emagazine.com/view/?1125
.

p. 181

“a sharp spritz”: Arthur von Wiesenberger,
H
2
O: The Guide to Quality Bottled Water
(Chicago: Contemporary Books, 1978), 11.

p. 182

ABC’s
20/20
: Tom Standage, “Bad to the Last Drop,”
New York Times
, Aug. 1, 2005; John Stossel, “Is Bottled Water Better Than Tap?,” ABC 20/20,
http://abcnews.go.com/2020/Health/story?id=728070&page=1
; Gleick,
The World’s Water
, 80; “GMA: Water Taste Test,” Good Morning America,
http://abcnews.go.com/GMA/story?id=126984&page=1
.

p. 182

attributed the rise in tooth cavities: Juliet Eilperin, “Filtered and bottled water consumption could increase tooth decay risk,”
Washington Post
, Jan. 17, 2011.

p. 183

“relegated to showers”: As quoted in Gleick,
The World’s Water
, 1.

p. 183

seventeen gallons more soft drinks: Ibid., 12–13.

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