Never Get a ”Real„ Job (28 page)

HOW TO SAVE THOUSANDS OF DOLLARS ON START-UP EXPENSES THANKS TO
NEVER GET A “REAL” JOB

As a thank-you for purchasing
Never Get a “Real” Job
and committing yourself to dumping your boss, tearing up your résumés, and starting a
real
business, my friends—some of today’s top small business service providers—and I have assembled a series of exclusive NGARJ offers, freebies, and discounts for you to help get your start-up on its feet—on the cheap.

Sure, I could have offered you some BS special report or free video seminar meant to bolster and sell my personality brand, but—as you no doubt know by now—I’d rather get something practical in your hands that will help you to move your business forward and get your start-up on the path to generating immediate revenue.

Here’s how you can claim your NGARJ special offers:

Now get to work and make use of this stuff!

All the best along your journey,

Scott

P.S. I’m always available to spread the
Never Get a “Real” Job
mission. Find out more information about booking me for speaking engagements and panels at
NeverGetARealJob.com
.

Index

Accountants

Accounts receivable

Advertising, online.
See also
Marketing

Advisors

Affiliate programs

American Express

Android

Angel investors

Angie’s List

AOL

Art of Non-Conformity, The
(Guillebeau)

Art of the Start, The
(Kawasaki)

Ask Gerber
(Web show)

Assets, personal

Authenticity, value of

Background checks.
See
Due diligence

Bankers

Banking

Barbie’s Birthday blowout

Bartering for services

Bear Sterns

Benefits.
See
Health benefits

Bing

Blodget, Henry

Blogger

Blogs

entrepreneur-oriented

guerrilla marketing

SEO via

Body language

Bonuses.
See
Incentives

Bookmarking, online

Boomerang Club, defined

Brand message

active

channels

vis-à-vis competitors’

conveying

distributing

diversifying

effective

optimizing

philanthropy and

protecting

via public relations

reactive

via social media

targeting

Branson, Richard

Brogan, Chris

Budgeting, personal

Bump

Bureau of Labor Statistics

Burn rate, life.
See
Life burn rate analysis

Business cards

Businesses, start-up.
See
Start-ups

Business Insider
(Blodget)

Business model, importance of

Business plans

avoiding traditional

caveats

one-paragraph method

BusinessWeek

Calls to action

Campbell, Anita

Cash flow

as first priority

tips for improving

Character issues

lying

partner assessment

Circuit City

Clark, Brian

CNN.com

College Hunks Hauling Junk

Colleges

author’s alma mater

as idea incubator

intern programs

unfulfilled promises of

Commission Junction

Communication issues

Companies.
See
Start-ups

“Company that shalt not be named”

business plan

cash flow problems

failure of

launching of

marketing flaws

mission misconception

sales errors

Compensation.
See
Wage issues

Competitors

in business plan

caveats

customers’ view of

monitoring social media of

reacting to

spying on

SWOT analysis and

Conference Board

Consultants, lunchtime

Contracts, sales

Conversation, as business catalyst

Copernic Tracker

Corporate ladder

Corporate structure

Cosper, Amy

Cost-benefit analysis, personal finances

Cost-cutting techniques

business

personal

Coupons, online

Cover letters

CPR analysis

Creativity, value of

in brand message

for business cards

in business plans

partner-related

product-related

Credit cards

Gen Y and

maximizing use of

online comparisons

partner-related

Criticism, soliciting

Crush It!
(Vaynerchuk)

Customers

in business plan

cues from

encouraging repeat

feedback from

impressing

incentivizing

as influencers (
see
Word-of-mouth)

link-swapping with

satisfying

targeting

Customer service

Data mining

Debt, personal

Gen Y stats

as investment drawback

managing

partner-related

Decision making, tips for

Delicious

Delivering Happiness
(Hsieh)

Demos, product

Department of Labor

Diet and exercise

Digg

Digital footprints, tracking.
See
Data mining

Documentation, sales

Document services, online

Domain names

Duct Tape Marketing
(Jantsch)

Due diligence

employee-related

investor-related

partnership

prospect-related

vendor-related

Economic Policy Institute

Education, myths

Ego issues

EIN number

E-mail

professional-looking

subject line

Employees

caveats

hiring tips

interns as

low-cost workforce

lunchtime consultants

one-callers

powerlessness of

virtual workforce

Employment

job satisfaction

post-college

Enron

Entitlement issues

Entrepreneur
magazine

Entrepreneurs

author’s challenge to

communication issues

lifestyle issues

productivity issues

resources for

self-discipline issues

Entrepreneurship

author’s view of

bare-bones

disincentivizing

versus employment

pitfalls of

preliminary tasks

Equity

Escape from Cubicle Nation
(Slim)

Evans, Sarah

Exit strategies, caveats