Never Get a ”Real„ Job (29 page)

Expenses, cutting

business

personal

Expertise, value of

Extreme Entrepreneurship Tour, xvii, xix

Facebook

as blogging venue

customer service apps

friending author on

marketing apps

for mentoring

niche targeting

prospecting via

Failure

author’s first start-up

avoiding

lessons of

preplanning for

Family/friends.
See
Friends/family

FAQ sheets

Farley, Chris

Fenn, Donna

Ferriss, Tim

Financial issues

illusion of security

life burn rate analysis

partner-related

self-reliance and

Financing, start-up.
See
Investment capital

Flash presentations

Flickr Creative Commons

Flip Video camcorders

Forecasting

business-plan

caveats

unemployment

Four-Hour Workweek, The
(Ferriss)

Freebies

Freeware, Web site enhancing

Friends/family.
See also
Parents

as consultant source

Good Guy Deals for

link-swapping with

as partners

scheduling time with

Fund-raising, start-up

caveats

personal resources

Gannett

Garage Technology Ventures

Garland, David Siteman

General Motors

Generational views

Generation Y

debt load of

entitlement issues

options of

spoiling of

Gerber, Ellen (author’s mother)

Gerber, Scott (author)

backstory

college internship

contacting online

entrepreneurial mind-set

first start-up

high school years

NYU graduate

Globalization issues

Gmail

Goal setting

Good Guy Deals

Google

AdWords

Alerts

Analytics

Apps

as brand

SEO

as start-up

Trends

Grammar

Great Depression

Guess and Checklist action steps

Guillebeau, Chris

Health benefits

Healthy lifestyle

Hiring tips.
See under
Employees

Hobbies

business value of

customer bonding and

in healthy lifestyle

HootSuite

Hotmail

How to Change the World (Kawasaki blog)

Hsieh, Tony

Hyperlinks

Image

brand (
see
Brand message)

company

Inc.
magazine

Incentives

Inflation-adjusted wage comparisons

Intellectual property

Interest, minimizing

Internal operations.
See
Operations, internal

Internet

as productivity enhancer

prospecting leads

SEO

tips for business use

Internet-generated income, caveats

Internships

Investment capital

Invoicing

expediting payment

online services for

iPhone

iTunes

I Will Teach You to Be Rich
(Sethi)

Jantsch, John

Jeeves

Jobs

dearth of

disadvantages of

Kabani, Shama

Kawasaki, Guy

Keywords, optimizing

Kiyosaki, Robert T.

Language issues

avoiding jargon

branding-related

in business plans

Lawsuits

Lawyers

Layoffs

Leadership

Leads, generating

Legal issues

libeling competitors

partner-related

sales contracts

start-ups

Lehman Brothers

Liabilities

as investment drawback

managing personal

partner-related

Libel

Licenses

intellectual property

operating

Life burn rate analysis

Lifestyle

downgrading

entrepreneurial

healthy

LinkedIn

Luxuries, limiting

Lying

about competitors

image polishing

inadvisability of

overhyping product

Mailing addresses, high-profile

Marketing

brand message

don’ts

via philanthropy

public relations

SEO

social media

tactics

tips for effective

Markets, target.
See
Target markets

Market share

CPR analysis

usurping

Mass media

Media.
See
Mass media; Social media

Mentors

online

as productivity boosters

qualification issues

MerchantCircle

Meta tags

Michalowicz, Michael

Money Book for the Young, Fabulous & Broke, The
(Orman)

Money management

Gen Y and

techniques for

National Association of Colleges and Employers

National Institute of Occupational Safety and Health

Networking

Network Solutions

Net worth, personal

New Marketing Labs

Newsletters

guerrilla marketing

SEO via

New York University (NYU)

Niche markets, identifyng

Ning

Objectives, analyzing

Offices, business

paperless

physical versus virtual

One-callers

One-Paragraph Start-Up Plan

Online help.
See
Web sites

Operations, internal