e (80 page)

Gratified to hear SH is taking it like a big girl’s blouse. No rest for us. Trying to do Coke and Pinki is encountering a thirty-storey writer’s block. We’re doomed, I tell you, doomed.

	[email protected] 1/14/00, 1:31am (5:31am local)
to:	[email protected]
cc:
re:	rise and shine

Horne is still sobbing. The typhoon has stopped and the sun is shining. The idyllic Mauritian sands look like Omaha Beach, 6 June 1944, but what the fuck, this is a great day to shoot an ad.

	David Crutton – 1/14/00, 7:47am
to:	Pinki Fallon
cc:
re:	Coke

If you’re here, my office immediately. Bring all the work – everything that Simon, you and your department have done, as well as the 7UP campaign. I’ll make a side-by-side comparison.

	Harriet Greenbaum – 1/14/00, 7:52am
to:	Pinki Fallon
cc:
re:	Coke

This is a disaster, Pinki. As soon as you get in, call me. I’d like to take a calm look before David sees it and any chance of a rational appraisal flies out the window.

	Pinki Fallon – 1/14/00, 7:56am
to:	Harriet Greenbaum
cc:
re:	Coke

I’m here now. We didn’t go home last night. We’ve got a few ideas, but nothing that could be a pitch-winning campaign by high noon on Monday. Come and see me now and then we’ll do David. He’s already e’d me . . . 

	Zoë Clarke – 1/14/00, 8:35am
to:	Lorraine Pallister
cc:
re:	screaming fits

David is in his office with Pinki and Harriet and he’s going fucking apeshit!!!!!!!! He’s chucking stuff at the walls!!!!!!!!!!!!!!!! It’s something to do with Coke!!!!!!!!!!! I can’t work it out but he’s going to kill Simon when he sees him!!!!!! I’m not kidding – he is going to
KILL
him!!!!!!!!!!!!!!!! Knew there must be a bonus to getting in this early!!!!!!!

	David Crutton – 1/14/00, 8:49am
to:	Pinki Fallon Harriet Greenbaum
cc:
re:	Coke

I’m sorry I went off the deep end. I appreciate that you are only the messenger, Pinki. But if you reckon that was angry, just watch me when I get hold of Horne.

I’ve thought about this now. There is an obvious and simple solution. Hire these two girls. Have them start immediately and give them full credit. It’s the only way we’ll get to present what is a very good campaign and keep from besmirching your precious conscience, Pinki. What do first-jobbers get these days – 15k? Offer them twenty and they’ll chew your hand off at the elbow.

Pinki, you have my permission to call Letitia Hegg and get their signatures on a contract.

Even if they don’t take the bait, my inclination is to present anyway. We can argue that the elements that have been added to their idea make it different. If it gets out and we have a PR disaster to deal with, hopefully we’ll have the Coca-Cola business to mitigate the embarrassment.

And if this course of action brands me a common thief and leads to the resignation of a senior female member of the Creative Department, well, I can live with that.

By the way, if Horne or Westbrooke try to contact either of you, do not talk to them. I don’t want the former to get wind of his fate and “accidentally” board a return flight to a country that has no extradition treaty with the UK.

	Pinki Fallon – 1/14/00, 9:03am
to:	David Crutton Harriet Greenbaum
cc:
re:	Coke

I will try my best to hire Kitty and Jane. They have an excellent book anyway, and if you are genuine about owning up to them and
crediting them with the Coke work, I believe this is a fair solution. Letitia isn’t at work yet so I’ll e-mail her next. Hopefully it will be the first thing she deals with.

If for some reason we can’t get them to come here and you still decide to go ahead with “IT’S IN THE CAN,” I will have to consider my position. The theft of ideas is too big an issue to ignore . . .