Duncan Hines (46 page)

⁴⁸⁸
Ibid., 104-105.
Coronet
magazine also reported Hines had been involved in two lawsuits during his career. One from 1940 involved a man named Carl A. Barrett, who had published a restaurant guide, portions of which had obviously been lifted from
Adventures in Good Eating
. Hines proved plagiarism in court by pointing out planted typographical errors which had been copied verbatim. On the other occasion Hines brought suit against a racketeer who was representing himself as one of his representatives and was selling “Recommended” by Duncan Hines” signs to listed restaurants. Ibid., 105-106.

⁴⁸⁹
Hines all along anticipated the coming economic boom. On 18 August 1943, he told members of the Cave City, Kentucky Rotary Club that “as soon as the war is over, there will be the largest [market for] tourist travel this country has ever known.”

⁴⁹⁰
The book was copyrighted 1948 but did not reach the public until early 1949.

⁴⁹¹
Spiller, 10 May 1994.

⁴⁹²
Duncan Hines,
Duncan Hines Vacation Guide
(Bowling Green KY: Adventures in Good Eating, Inc., 1948) i.

⁴⁹³
Interview with Sara Jane Meeks, 7 June 1994.

⁴⁹⁴
Horace Sutton, “The Wayfarer's Guardian Angel,” 38.

⁴⁹⁵
Hines,
Duncan Hines' Food Odyssey
(New York: Thomas Y. Crowell, 1955) 173.

⁴⁹⁶
Sutton, “The Wayfarer's Guardian Angel,” 38-39.

⁴⁹⁷
Greensboro Daily News
(North Carolina), 31 July 1960.

⁴⁹⁸
Anne Murray, “History of Roy Park,” 1992.

⁴⁹⁹
Greensboro Daily News
, 31 July 1960.

⁵⁰⁰
Roy Park speech, Cornell University Graduate School of Business and Public Administration, 2 November 1976, Kroch Library, Cornell University, Ithaca, New York, file # 3981.

⁵⁰¹
Roy H. Park, “When Dangerous Opportunity Knocks,”
Ithaca College Quarterly (December
1987): 21.

⁵⁰²
“An Adventure in Food Marketing: A Case Study of a New Entrant in America's Biggest, Fastest Growing Industry,”
Tide: The Newsmagazine for Advertising Executives
(3 August 1951): 2.

⁵⁰³
Greensboro Daily News
, 31 July 1960.

⁵⁰⁴
“An Adventure in Food Marketing,” 2.

⁵⁰⁵
Greensboro Daily News
, 31 July 1960.

⁵⁰⁶
Roy Park press release, n. d.

⁵⁰⁷
Greensboro Daily News
, 31 July 1960.

⁵⁰⁸
Roy Park press release, n. d. Cooperative chores were not the only thing occupying Park's mind. On 3 October 1936, Park married Dorothy Goodwin Dent, a native of Raleigh; the two were married for fifty-six years.

⁵⁰⁹
Roy Park, “Notes from Lempret, Former Editor of the
Omaha
Magazine,” typescript, n. d., Park Communications, Ithaca, New York.

⁵¹⁰
“An Adventure in Food Marketing,” 2.

⁵¹¹
North Carolina State College News
, August 1955.

⁵¹²
Roy Park press release, n. d.

⁵¹³
The cooperative is now known as Agway.

⁵¹⁴
Park, “When Dangerous Opportunity Knocks,” 22.

⁵¹⁵
Park, “Notes from Lempret,” n. d.

⁵¹⁶
“An Adventure in Food Marketing,” 3;
Greensboro Daily News
, 31 July 1960;
North Carolina State College News
, August 1955.

⁵¹⁷
According to another undated Roy Park press release, some of his clients, in addition to the Dairyman's League, included “the American Cranberry Growers, Southern States Cooperative, the Pennsylvania Farm Cooperative, the North Carolina Farmers Cooperative Exchange, the Philco Corporation, and the agricultural interests of Victor Emmanuel.”

⁵¹⁸
“An Adventure in Food Marketing,” 3.

⁵¹⁹
Park, “Notes from Lempret,” n. d.

⁵²⁰
“An Adventure in Food Marketing,” 3.

⁵²¹
Roy Park speech, 2 November 1976.

⁵²²
“An Adventure in Food Marketing,” 3.

⁵²³
Park, “Notes from Lempret,” n. d.

⁵²⁴
“An Adventure in Food Marketing,” 3.

⁵²⁵
Roy Park speech, 2 November 1976.

⁵²⁶
David M. Schwartz, “Duncan Hines: He Made Gastronomes Out of Motorists,”
Smithsonian
15/8 (November 1984): 87-88.

⁵²⁷
Murray, “History of Roy Park,” 1992.

⁵²⁸
Park, “Notes from Lempret,” n.d.

⁵²⁹
“An Adventure in Food Marketing,” 3.

⁵³⁰
Roy Park speech, 2 November 1976.

⁵³¹
North Carolina State College News
, August 1955.

⁵³²
Daily News
(Bowling Green, Kentucky), 5 May 1988.

⁵³³
Roy Park speech, 2 November 1976.

⁵³⁴
“An Adventure in Food Marketing,” 3.

⁵³⁵
Greensboro Daily News
, 31 July 1960.

⁵³⁶
North Carolina State College News
, August 1955.

⁵³⁷
Greensboro Daily News
, 31 July 1960.

⁵³⁸
“An Adventure in Food Marketing,” 3.

⁵³⁹
Greensboro Daily News
, 31 July 1960.

⁵⁴⁰
Roy Park speech, 2 November 1976.

⁵⁴¹
Greensboro Daily News
, 31 July 1960.

⁵⁴²
Ithaca
[N.Y.]
Journal
, 15 May 1963; “An Adventure in Food Marketing,” 4. The name Park abandoned, Agricultural Advertising & Research, became Hines-Park's marketing research arm, popularly known thereafter as Ag Research.

⁵⁴³
Greensboro Daily News
, 31 July 1960.

⁵⁴⁴
“An Adventure in Food Marketing,” 3.

⁵⁴⁵
North Carolina State College News
, August 1955.

⁵⁴⁶
“An Adventure in Food Marketing,” 3-4.

⁵⁴⁷
North Carolina State College News
, August 1955.

⁵⁴⁸
“An Adventure in Food Marketing,” 3-4.

⁵⁴⁹
Park City Daily News
, 4 June 1950.

⁵⁵⁰
Park, “Notes from Lempret,” n. d.

⁵⁵¹
“An Adventure in Food Marketing,” 3-4.

⁵⁵²
Schwartz, “Duncan Hines,” 96.

⁵⁵³
Press release, Duncan Hines Institute, Ithaca NY, 1 October 1957, 3.

⁵⁵⁴
Park City Daily News
, 4 June 1950.

⁵⁵⁵
“An Adventure in Food Marketing,” 4.

⁵⁵⁶
Earlier in the year Hines had approved a coffee, a butter, and even an oleomargarine bearing his name; the latter must have possessed an unforgettable flavor given his low opinion of margarine.

⁵⁵⁷
Park City Daily News, 4
June 1950.

⁵⁵⁸
“Duncan Hines Is A Big Success As Label,”
Food Mart News
(November 1952): 78.

⁵⁵⁹
Advertisement,
Look
(17 July 1951).

⁵⁶⁰
J. Allen,
Northwestern Miller
, “Duncan Hines Cake Mix Line to Enter Market,” (3 July 1951).

⁵⁶¹
Courier-Journal
(Louisville, Kentucky), 25 September 1949.

⁵⁶²
Duncan Hines to Mrs. Leslie R. Groves, 11 March 1950.

⁵⁶³
Park City Daily News
, 23 April 1950.

⁵⁶⁴
Duncan Hines,
Duncan Hines' Food Odyssey
(New York: Thomas Y. Crowell, 1955) 155.

⁵⁶⁵
Duncan Hines scrapbooks, private collection.

⁵⁶⁶
Duncan Hines speech, 10th Annual Duncan Hines Family Dinner, Chicago IL, 8 May 1951, 6.

⁵⁶⁷
Ibid., 3-4.

⁵⁶⁸
Hines,
Food Odyssey
, 133.

⁵⁶⁹
Duncan Hines speech, 8 May 1951, 3-4.

⁵⁷⁰
Hines,
Food Odyssey
, 134.

⁵⁷¹
Interview with Duncan Welch, 7 March 1995 and 28 March 1995; diary of Clarence Welch, January 1946 to 2 November 1946.

⁵⁷²
Interview with Robert Wright, 25 May 1994; Vincent P. Barabba, Director,
Historical Statisticals of the United States: Colonial Times to 1970
,
Part 1
, (Washington D C: Bureau of the Census, United States Department of Commerce, 1975) 296, 303.

⁵⁷³
Wright, 25 May 1994.

⁵⁷⁴
Interview with Sara Jane Meeks, 7 June 1994.

⁵⁷⁵
Wright, 25 May 1994. Robert Wright also said the average order not from individuals was usually for about 10 books. Bookstores and establishments that Hines recommended received a 40% discount. The Williams company handled all large orders; a typical order to Marshall Field in Chicago, for example, was for 200-300 books.

⁵⁷⁶
Ibid.; interview with Paul W. Moore, 31 August 1994.

⁵⁷⁷
Wright, 25 May 1994.

⁵⁷⁸
Interview with Mary Herndon Cohron, 16 February 1995.

⁵⁷⁹
Meeks, 7 June 1994.

⁵⁸⁰
Cohron, 29 August 1994.

⁵⁸¹
Ibid., 16 February 1995.

⁵⁸²
Ibid., 29 August 1994.

⁵⁸³
Meeks, 7 June 1994.

⁵⁸⁴
Cohron, 29 August 1994.

⁵⁸⁵
Meeks, 7 June 1994.

⁵⁸⁶
Interview with J. T. Orendorf, 2 September 1994.

⁵⁸⁷
Interview with Margaret Jackson, 2 March 1995.

⁵⁸⁸
Meeks, 7 June 1994.

⁵⁸⁹
Obituary, Edith M. Wilson, [Bowling Green, Kentucky]
Daily News
, 3 October 1993.

⁵⁹⁰
Jackson, 2 March 1995. Edith Wilson is buried in a family plot in Scottsville, Kentucky.

⁵⁹¹
Interview with Wanda Eaton, 7 June 1994.

⁵⁹²
Meeks and Eaton, 7 June 1994.

⁵⁹³
Cohron, 29 August 1994.

⁵⁹⁴
Meeks and Eaton, 7 June 1994; interview with Cora Jane Spiller, 10 May 1995.

⁵⁹⁵
Orendorf, 2 September 1994.

⁵⁹⁶
Donald H. Molesworth v. Adventures in Good Eating, Inc., United States District Court, docket 422, 81.

⁵⁹⁷
Eaton, 7 June 1994.

⁵⁹⁸
Spiller, 26 February 1995.

⁵⁹⁹
Meeks, 7 June 1994.

⁶⁰⁰
Orendorf, 2 September 1994.

⁶⁰¹
Park City Daily News
, 16 November 1952.

⁶⁰²
Donald H. Molesworth v. Adventures in Good Eating, Inc., 81.

⁶⁰³
Meeks, 7 June 1994.

⁶⁰⁴
Cohron, 29 August 1994.

⁶⁰⁵
Meeks, 7 June 1994.

⁶⁰⁶
Cohron, 29 August 1994.

⁶⁰⁷
North Carolina State College News
(Raleigh NC), August 1955.

⁶⁰⁸
“Meet Duncan Hines,”
Moonbeams
(November 1958): 7-8.

⁶⁰⁹
Press release, “Duncan Hines Mixes,” Nebraska Consolidated Mills, Inc., Omaha, Nebraska, ca. 1953;
New York Journal of Commerce
, 24 June 1953.

⁶¹⁰
David M. Schwartz, “Duncan Hines: He Made Gastronomes Out of Motorists,”
Smithsonian
15/8 (November 1984): 96.

⁶¹¹
Ibid., 88.

⁶¹²
Greensboro Daily News
(Greensboro NC), 31 July 1960.

⁶¹³
Park City Daily News
, 23 March 1952.

⁶¹⁴
“An Adventure in Food Marketing: A Case Study of a New Entrant in America's Biggest, Fastest Growing Industry,”
Tide: The Newsmagazine for Advertising Executives
(3 August 1951): 5;
Grocer's Spotlight
, 12 June 1952.

⁶¹⁵
Ice Cream Trade Journal
, July 1952.

⁶¹⁶
“An Adventure in Food Marketing,”, 5.

⁶¹⁷
“Duncan Hines Is A Big Success As Label,”
Food Mart News
, 78.

⁶¹⁸
Park City Daily News
, 23 March 1952.

⁶¹⁹
“An Adventure in Food Marketing,” 4.

⁶²⁰
Ibid., 5.

⁶²¹
North Carolina State College News
, August 1955.

⁶²²
David Schwartz, “Duncan Hines,”
Smithsonian
(November 1984): 96.

⁶²³
North Carolina State College News
, August 1955.

⁶²⁴
Park City Daily News
, 19 October 1952. The author has not been able to obtain any recorded copies of the five-minute program but has been informed that transcripts of the program are in Ithaca, New York.