What Stays in Vegas (52 page)

Spacey, Kevin,
128

Spilotro, Anthony,
43
,
44

Spokeo,
49
,
59
,
226
,
239

Spy
magazine,
162

Stanford University,
49
,
53
,
56
,
59

Stardust Hotel and Casino,
17

Startpage,
264
–
265

Stasi files in East Germany,
ix
–
xiii
,
219
,
222
,
253

State Farm insurance,
144

Station Casinos,
184

Stillwell, David,
99

Stirista,
85
,
87–89

Stitelman, Ori,
163–166

Sun City Casino, South Africa,
25

Sunshine Test,
213–214
,
251

SurfEasy,
262
,
265

Surfraw,
260

Surveillance

     
of casino customers,
123–126
,
201–202

     
of casino staff,
133–134
,
183–184

Surveys revealing personal data.
See
Online surveys
;
Personal Genome Project

Suther, Tim,
81
,
90
,
252–253

Sweeney, Latanya,
102–108

Table games,
22
,
34–35

Taiwan,
246

Tang, Harrison,
49
,
239

Telemarketing,
56
,
163
,
246

Telephone number searches,
54
,
65

TextSecure,
265

T5 Healthy Living,
84

Therisinghollywood.com
,
164

Thieves casinos want to exclude,
125
,
127
,
131
,
134–135

Third-party affiliate advertisers, contractors,
71–72
,
122

Third-party cookies,
160
,
261

Third-party data,
40
,
210–212
,
219

Thunderbird Hotel,
32

Ticketmaster,
212

Time Warner Cable,
86

Tinsley, Jeff,
49–50
,
60

TMZ.com
,
161(fig)

Tobacco,
76
,
78
,
79
,
201

Tony Soprano character,
36–37

Tor,
263

Total Recall: How the E-Memory Revolution
. . . (Bell),
268

Total Rewards credit card,
183

Total Rewards loyalty program,
26(fig)
,
28(fig)
,
92(fig)

     
data gathered from members,
33–34
,
37

     
data not sold to others,
40
,
213

     
exemplified by customer Kostel,
37–40

     
mistargeted offers,
217

     
popularity at new Horseshoe Cincinnati,
206–207

     
revamped by Kanter,
93–94
,
176–179

TPG Capital,
91

Tracking (online),
110–112
,
132
,
161–163
.
See also
GPS tracking
;
Shopping

Tracking of gamblers by casinos,
26
,
33–36
,
174–175
,
181

TrackMeNot,
260

Tracy, Spencer,
42

TransUnion,
63
,
266

Turkewitz, Eric,
151

21
movie,
128–129

The Twilight Zone
TV program,
21
,
22–23
,
35

Twitter,
161
,
242
,
254

Tyson, Mike,
48

Ubuntu,
265

UCLA,
196

United Nations,
231

University of California, Berkeley,
164–165

University of California, Santa Cruz,
70

University of Cambridge,
58
,
99

University of Chicago,
27

University of Illinois,
145
,
148

University of Maryland,
261

University of Nevada Center for Gaming Research,
217

University of Southern California,
51

University of Texas,
109
,
260

University Painters,
75–76
,
93

Unpublished phone numbers,
54
,
65

Unspyable,
262

Upgradevisits.com
,
168

US Congress,
72–73
,
244
,
246

US Department of Education,
234

US Department of Homeland Security,
242
,
246

US government.
See under specific government-related entries

US Internal Revenue Service,
162

US National Security Agency (NSA),
220
,
264

US Postal Service (USPS) address records,
65
,
84
,
173

Vaughan, Sarah,
32

Venetian Resort Hotel and Casino,
17
,
132
,
216

Vernon, Cheryl,
245

Vietnam,
76
,
88
,
246

Visa,
266

Voice recognition,
189

VoIP (voice over Internet protocol),
65
,
86

Voter registration records,
44
,
86
,
102
,
104

VPN (virtual private network),
262
,
265

W3m web browser,
260

Wall Street Journal
,
203
,
252

Wallace, David Foster,
197

Walsh, John,
153

Walsh, Kit,
263

Walt Disney Company,
219

Warranty cards,
80
,
82
,
250

Warsaw Marriott Hotel,
10

Washington, DC,
58
,
78
,
231
,
232
,
233(fig)

Washington Suburban Press Network,
87

Web beacons,
159–160
,
162

Weld, William,
102

Wellhabits.com
,
167

Wesleyan University,
7
,
75
,
93

What Happens Here, Stays Here ad campaign,
3
,
243–244

Wheel of Fortune
,
4
,
22
,
110

WhisperSystems,
265

White Ops,
169–170

WhiteHat Aviator,
262

Whiting, Ted,
133
,
136

Willis, Edward,
207

WINet (Winners Information Network),
27

Wired.com
,
55

Womenshealthspace.com
,
164

Woolley, Linda,
85

Wunderman, Lester,
237–238

Wynn, Steve,
7–8
,
48
,
214–216

Wynn Resorts,
49
,
90

Yahoo ads,
51
,
54
,
66
,
162

Yelp listing for Instant Checkmate,
115–117
,
122

YouTube,
254

Yugoslavia,
230

Zane, Mike,
242

Zennström, Niklas,
52

Zeta-Jones, Catherine,
36

ZIP codes as personal data,
86–87
,
102
,
106–107
,
242
,
247

ZIP+4,
173

Zuckerberg, Mark,
55–56
,
98
,
118
,
136

PHOTO BY CLARISSA TANNER

Adam Tanner
writes about the business of personal data. He is a fellow at the Institute for Quantitative Social Science at Harvard University and was previously a Nieman fellow there. Tanner has worked for Reuters News Agency as Balkans bureau chief (based in Belgrade, Serbia), as well as San Francisco bureau chief, and has had previous postings in Berlin, Moscow, and Washington, DC. He also contributes to
Forbes
and other magazines.

PublicAffairs is a publishing house founded in 1997. It is a tribute to the standards, values, and flair of three persons who have served as mentors to countless reporters, writers, editors, and book people of all kinds, including me.

I. F. S
TONE
, proprietor of
I. F. Stone's Weekly
, combined a commitment to the First Amendment with entrepreneurial zeal and reporting skill and became one of the great independent journalists in American history. At the age of eighty, Izzy published
The Trial of Socrates
, which was a national bestseller. He wrote the book after he taught himself ancient Greek.

B
ENJAMIN
C. B
RADLEE
was for nearly thirty years the charismatic editorial leader of
The Washington Post
. It was Ben who gave the
Post
the range and courage to pursue such historic issues as Watergate. He supported his reporters with a tenacity that made them fearless and it is no accident that so many became authors of influential, best-selling books.

R
OBERT
L. B
ERNSTEIN
, the chief executive of Random House for more than a quarter century, guided one of the nation's premier publishing houses. Bob was personally responsible for many books of political dissent and argument that challenged tyranny around the globe. He is also the founder and longtime chair of Human Rights Watch, one of the most respected human rights organizations in the world.

•
        
•
        
•

For fifty years, the banner of Public Affairs Press was carried by its owner Morris B. Schnapper, who published Gandhi, Nasser, Toynbee, Truman, and about 1,500 other authors. In 1983, Schnapper was described by
The Washington Post
as “a redoubtable gadfly.” His legacy will endure in the books to come.