What Stays in Vegas (51 page)

Pilant, Darrell,
178

Pinker, Steven,
105–106

PlayStation,
242

Pleitez, Emanuel,
59
,
225–226
,
239

Poitier, Sidney,
42

Poker,
129
,
179
,
201

Poland under Communism,
99–100

Political campaigns using personal data,
88–90
,
246
,
251

Political data,
80
,
85
,
99
,
222–223

Porn sites,
76
,
166
,
228–229

Prall, Kyle,
154(fig)

     
background and criminal record,
144
–
149(fig)

     
launches, runs, mug shot site,
140–144
,
149–155

     
views Acxiom file,
222

Predictive modeling,
158
,
161

Prepaid cashless cards,
184–185

Presley, Elvis,
42
,
43
,
47

Presley, Priscilla Ann Beaulieu,
42

Price, Melissa,
201

Prime Access,
89

Prince Harry,
243

Privacy

     
and mobile phone location tracking,
186
,
188
,
190

     
requires consumer awareness, management,
242

     
sacrificed for free services,
240–243

     
standards or violations using Internet,
100–101

     
See also
Control of personal data by consumers

Privacy companies,
225–235
,
245

Privacy policies of companies

     
Google,
263

     
long, confusing statements,
103–104
,
250

     
MyLife.com
,
60

     
nutrition-label-style notices,
250
,
260

     
tracking revealed in fine print,
162

Privacy protection laws in other countries,
246

Privacy protection methods and strategies,
246
,
260
–
268
.
See also
Government regulation of data

Privacy rights,
107–113
,
249

Privacy Rights Clearinghouse,
266
,
267
,
268

Privacy risks exam of PGP,
103–104

Privacy tools,
235
,
260
–
261
,
268

Privacychoice.org
,
265

Private investigators,
42–45
,
46

Private WiFi,
262

Privowny.com
,
264

Productivity Paradox of computers,
10

Profiles of gamblers

     
of big spenders,
32

     
of Harrah's top-tier customers,
193–195

     
of repeat customers,
31
,
175

Protecting Your Internet Identity
(Claypoole),
248

Public records as personal data sources

     
background,
42–45

     
bulk access for data brokers,
244–245

     
digitization,
46–49

     
gathered by privacy companies,
227–229

     
historical documents for genealogy,
61–62

     
mug shots,
72–74
,
137–144
,
149–155

     
purchased from government agencies,
62–63
,
65
,
67

     
sold by Intelius,
57–58

     
used by casinos,
49

Public shaming on the Internet,
151
,
152
,
243
,
246

Publishers Clearing House,
242

Qiy.nl,
234

Quarri's myPOQ,
262

R&R Partners,
243

Racial data.
See
Ethnic and racial group targeting

Raider, Al,
261

Rain Man
movie,
36

Ramer, Jorey,
186

Rapleaf,
174

Rasushi.com
,
162

Rat Pack,
7
,
17
,
21

Real-time bidding (RTB),
262

Real-time casino marketing (RTCM),
193

Recession.
See
Financial crisis of 2008

Redford, Robert,
36

Reidentified personal data,
102–108
,
109
,
111–113
,
248

Reno, Nevada,
10
,
23
,
78

Reputation.com

     
raises venture capital,
232

     
removes, obscures, damaging data/reviews,
226–229
,
248
,
267

     
vault opening delayed,
234

Reputationdefender.com
,
227

Reuters,
3

Reversephonedetective.com
,
54–55
,
57
,
59
,
68

Reviews, negative and damaging,
116–117
,
226
,
229

Revolution.com
,
232

Rhodes, Vera,
3–4

Rio Hotel and Casino, Las Vegas,
13(fig)

Rosenthal, Frank “Lefty,”
7
,
43
,
132

Rowland, Alex,
168
,
169

Roy, Paola,
138–139
,
143
,
150

Ruby, Daniel,
187

Russell, Ryan,
142
,
150
,
153

Sadh, Devyani,
173

Sahara Hotel and Casino,
17

Salmon, Walter,
12
,
188–189

San Diego, California,
70–72
,
178

San Francisco, California,
3
,
31
,
41
,
52
,
85
,
167–169
,
196

Sands Hotel,
17
,
21

Santa Cruz, California,
70

Saracevic, Edin,
230–232
,
233(fig)

Sarajevo,
230
,
231

Satre, Phil,
11–12
,
14
,
26–27

Saturday Night Live
TV program,
41

Schlesinger, Len,
9

Scholarships.com
,
240–241

Schwartz, David,
217

Search engines,
70
,
155
,
264
–
265

Sears/Sears, Roebuck and Company,
78
,
159

Securities and Exchange Commission (SEC),
83

Securities fraud,
60

Security systems

     
in casinos,
123–133
,
183–185
,
201–202

     
hunting for patterns in social networks,
98–99
,
134–136

     
mobile communications, email, search engines,
262
–
265

     
See also
Surveillance

Segmenting data lists

     
behavior segments,
195

     
cultural segments,
89

     
for direct marketing,
76

     
ethnic, racial, religious, segments,
86

     
for fundraising,
79

     
geographically,
217–218

September 11, 2001 attacks,
1–2
,
57

Serling, Rod,
21

Seven Stars tier of Caesars' Total Rewards,
30
,
176
,
178
,
193
,
194
,
196

Sex offender registries,
70
,
140
,
153

Sexual orientation unmasked from personal data,
99–101
,
111
,
113
,
241
,
248

Sgrouples,
265

Shackelford, Lynwood,
87

Shaming.
See
Public shaming on the Internet

Shaukat, Tariq,
178
,
209–213

Shavell, Rob,
261

ShazzleMail,
264
,
265

Shepherd, Dave,
131–132

Shmatikov, Vitaly,
109–111
,
260

Shopping,
244
,
247

     
online,
264

     
shoppers tracked electronically,
132
,
188

     
traditional and in-store,
78
,
267

Siegel, Bugsy,
7
,
21

Sightline Payments,
184–185

Silent Circle,
264

Silicon Valley,
52–54
,
66
,
169
,
226–227

Silver Nugget Casino,
133–134

Simmons, Meagan,
73

Simpson, O. J.,
138

Sinatra, Frank,
17
,
21
,
43
,
47
,
137–138

Sinisi, Karen,
88
,
89

Six Degrees to Harry Lewis site,
98

60 Minutes II
TV program,
83

Skype,
52
,
260

Slot machines

     
background, as casinos' moneymakers,
22–23

     
data gathering, tracking, of players,
25–26
,
33–34
,
189–190

     
future personalization,
189

     
with movie/television themes,
4
,
23
,
38

     
odds,
16–17
,
175

Slotomania,
189

Smart phones.
See
Cell phones
;
GPS tracking

Smith, Michael (imaginary Instant Checkmate spokesperson),
122

Snowden, Edward,
225
,
264

Social networks,
59
,
97–99
,
101
,
134–136
,
242–243
,
265
.
See also
Facebook
;
Twitter

Social Security numbers available to data brokers,
47
,
48
,
65
,
80
,
219
,
245
,
268

Software Freedom Law Center,
260

The Sopranos
TV program,
37

South Africa,
25
,
174

South Korea,
246

Southwest Airlines,
9–10

Soviet Communism,
99–100
,
110
,
157
,
231