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Authors: Robert Greene

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As the head of the Liberal Party, Gladstone had a nemesis, Benjamin Disraeli, the head of the Conservative Party. He considered Disraeli amoral, a devilish Jew. At one session of Parliament, Gladstone tore into his rival, scoring point after point as he described where his opponents policies would lead. Growing angry as he spoke (as usually happened when he

talked of Disraeli), he pounded the speaker's table with such force that pens and papers went flying. Through all of this Disraeli seemed half-asleep. When Gladstone had finished, he opened his eyes, rose to his feet, and calmly walked up to the table. "The right honorable gentleman," he said,

"has spoken with much passion, much eloquence, and much—
ahem

violence." Then, after a drawn-out pause, he continued, "But the damage can be repaired"—and he proceeded to gather up everything that had fallen
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The Art of Seduction

from the table and put them back in place. The speech that followed was all the more masterful for its calm and ironic contrast to Gladstone's. The members of Parliament were spellbound, and all of them agreed he had won the day.

If Disraeli was the consummate social seducer and charmer, Gladstone was the Anti-Seducer. Of course he had supporters, mostly among the more puritanical elements of society—he twice defeated Disraeli in a general election. But he found it hard to broaden his appeal beyond the circle of believers. Women in particular found him insufferable. Of course they had no vote at the time, so they were little political liability; but Gladstone had no patience for a feminine point of view. A woman, he felt, had to learn to see things as a man did, and it was his purpose in life to educate those he felt were irrational or abandoned by God.

It did not take long for Gladstone to wear on anyone's nerves. That is the nature of people who are convinced of some truth, but have no patience for a different perspective or for dealing with someone else's psychology. These types are bullies, and in the short term they often get their way, particularly among the less aggressive. But they stir up a lot of resentment and unspoken antipathy, which eventually trips them up. People see through their righteous moral stance, which is most often a cover for a power play—morality is a form of power. A seducer never seeks to persuade directly, never parades his or her morality, never lectures or imposes. Everything is subtle, psychological, and indirect.

Symbol:
The

Crab. In a harsh world, the crab sur-

vives by its hardened shell, by the threat of its

pincers, and by burrowing into the sand. No one dares

get too close. But the Crab cannot surprise its enemy and has

little mobility. Its defensive strength is its supreme limitation.
The Anti-Seducer

145

Uses of Anti-Seduction

The best way to avoid entanglements with Anti-Seducers is to recognize them right away and give them a wide berth, but they often deceive

us. Involvements with these types are painful, and are hard to disengage from, because the more emotional response you show, the more engaged you seem to be. Do not get angry—that may only encourage them or

exacerbate their anti-seductive tendencies. Instead, act distant and indifferent, pay no attention to them, make them feel how little they matter to you. The best antidote to an Anti-Seducer is often to be anti-seductive yourself.

Cleopatra had a devastating effect on every man who crossed her path. Octavius—the future Emperor Augustus, and the man who would defeat and destroy Cleopatra's lover Mark Antony—was well aware of her power, and defended himself against it by being always extremely amiable with her, courteous to the extreme, but never showing the slightest emotion, whether of interest or dislike. In other words, he treated her as if she were any other woman. Facing this front, she could not sink her hooks into him. Octavius made anti-seduction his defense against the most irresistible woman in history. Remember: seduction is a game of attention, of slowly filling the other person's mind with your presence. Distance and inattention will create the opposite effect, and can be used as a tactic when the need arises.

Finally, if you really want to "anti-seduce," simply feign the qualities listed at the beginning of the chapter. Nag; talk a lot, particularly about yourself; dress against the other person's tastes; pay no attention to detail; suffocate, and so on. A word of warning: with the arguing type, the Windbag, never talk back too much. Words will only fan the flames. Adopt the Queen Victoria strategy: nod, seem to agree, then find an excuse to cut the conversation short. This is the only defense.

The Eighteen Types

The people around you are all potential victims of a

seduction, but first you must know what type of vic-

tim you are dealing with. Victims are categorized

by what they feel they are missing in life—ad-

venture, attention, romance, a naughty expe-

rience, mental or physical stimulation, etc.

Once you identify their type, you have

the necessary ingredients for a seduc-

tion: you will be the one to give

them what they lack and cannot

get on their own. In studying

potential victims, learn to see

the reality behind the ap-

pearance. A timid person

may yearn to play the

star; a prude may

long for a trans-

gressive thrill.

Never try to

seduce your

own type.

o o o

o o

o

Victim Theory

Nobody in this world feels whole and complete. We all sense some gap in our character, something we need or want but cannot get on our

own. When we fall in love, it is often with someone who seems to fill that gap. The process is usually unconscious and depends on luck: we wait for the right person to cross our path, and when we fall for them we hope they return our love. But the seducer does not leave such things to chance. Look at the people around you. Forget their social exterior, their obvious character traits; look behind all of that, focusing on the gaps, the missing pieces in their psyche. That is the raw material of any seduction. Pay close attention to their clothes, their gestures, their offhand comments, the things in their house, certain looks in their eyes; get them to talk about their past, particularly past romances. And slowly the outline of those missing pieces will come into view. Understand: people are constantly giving out signals as to what they lack. They long for completeness, whether the illusion of it or the reality, and if it has to come from another person, that person has tremendous power over them. We may call them victims of a seduction, but they are almost always willing victims.

This chapter outlines the eighteen types of victims, each one of which has a dominant lack. Although your target may well reveal the qualities of more than one type, there is usually a common need that ties them together. Perhaps you see someone as both a New Prude and a Crushed Star, but what is common to both is a feeling of repression, and therefore a desire to be naughty, along with a fear of not being able or daring enough. In identifying your victim's type, be careful to not be taken in by outward appearances. Both deliberately and unconsciously, we often develop a social exterior designed specifically to disguise our weaknesses and lacks. For instance, you may think you are dealing with someone who is tough and cynical, without realizing that deep inside they have a soft sentimental core. They secretly pine for romance. And unless you identify their type and the emotions beneath their toughness, you lose the chance to truly seduce them. Most important: expunge the nasty habit of thinking that other people have the same lacks you do. You may crave comfort and security, but in giving comfort and security to someone else, on the assumption they must want them as well, you are more likely smothering and pushing them away. Never try to seduce someone who is of your own type. You will be like two puzzles missing the same parts.

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The Art of Seduction

The Eighteen Types

The Reformed Rake or Siren.
People of this type were once happy-golucky seducers who had their way with the opposite sex. But the day came when they were forced to give this up—someone corraled them into a relationship, they were encountering too much social hostility, they were getting older and decided to settle down. Whatever the reason, you can be sure they feel some resentment and a sense of loss, as if a limb were missing. We are always trying to recapture pleasures we experienced in the past, but the temptation is particularly great for the Reformed Rake or Siren because the pleasures they found in seduction were intense. These types are ripe for the picking: all that is required is that you cross their path and offer them the opportunity to resume their rakish or siren ways. Their blood will stir and the call of their youth will overwhelm them.

It is critical, though, to give these types the illusion that they are the ones doing the seducing. With the Reformed Rake, you must spark his interest indirectly, then let him burn and glow with desire. With the Reformed Siren, you want to give her the impression that she still has the irresistible power to draw a man in and make him give up everything for her. Remember that what you are offering these types is not another relationship, another constriction, but rather the chance to escape the corral and have some ran. Do not be put off if they are in a relationship; a preexisting commitment is often the perfect foil. If hooking them into a relationship is what you want, hide it as best you can and realize it may not be possible. The Rake or Siren is unfaithful by nature; your ability to spark the old feeling gives you power, but then you will have to live with the consequences of their feckless ways.
The Disappointed Dreamer.
As children, these types probably spent a lot of time alone. To entertain themselves they developed a powerful fantasy life, fed by books and films and other kinds of popular culture. And as they get older, it becomes increasingly difficult to reconcile their fantasy life with reality, and so they are often disappointed by what they get. This is particularly true in relationships. They have been dreaming of romantic heroes, of danger and excitement, but what they have is lovers with human frailties, the petty weaknesses of everyday life. As the years pass, they may force themselves to compromise, because otherwise they would have to spend their lives alone; but beneath the surface they are bitter and still hungering for something grand and romantic. You can recognize this type by the books they read and films they go to, the way their ears prick up when told of the real-life adventures some people manage to live out. In their clothes and home furnishings, a taste for exuberant romance or drama will peek through. They are often trapped in drab relationships, and little comments here and there will reveal their disappointment and inner tension.
The Seducer's Victims—The Eighteen Types

151

These types make for excellent and satisfying victims. First, they usually have a great deal of pent-up passion and energy, which you can release and focus on yourself. They also have great imaginations and will respond to anything vaguely mysterious or romantic that you offer them. All you need do is disguise some of your less than exalted qualities and give them a part of their dream. This could be the chance to live out their adventures or be courted by a chivalrous soul. If you give them a part of what they want they will imagine the rest. At all cost, do not let reality break the illusion you are creating. One moment of pettiness and they will be gone, more bitterly disappointed than ever.

The Pampered Royal.
These people were the classic spoiled children. All of their wants and desires were met by an adoring parent—endless entertainments, a parade of toys, whatever kept them happy for a day or two. Where many children learn to entertain themselves, inventing games and finding friends, Pampered Royals are taught that others will do the entertaining for them. Being spoiled, they get lazy, and as they get older and the parent is no longer there to pamper them, they tend to feel quite bored and restless. Their solution is to find pleasure in variety, to move quickly from person to person, job to job, or place to place before boredom sets in. They do not settle into relationships well because habit and routine of some kind are inevitable in such affairs. But their ceaseless search for variety is tiring for them and comes with a price: work problems, strings of unsatisfying romances, friends scattered across the globe. Do not mistake their restlessness and infidelity for reality—what the Pampered Prince or Princess is really looking for is one person, that parental figure, who will give them the spoiling they crave.

To seduce this type, be ready to provide a lot of distraction—new

places to visit, novel experiences, color, spectacle. You will have to maintain an air of mystery, continually surprising your target with a new side to your character. Variety is the key. Once Pampered Royals are hooked, things get easier for they will quickly grow dependent on you and you can put out less effort. Unless their childhood pampering has made them too difficult and lazy, these types make excellent victims——they will be as loyal to you as they once were to mommy or daddy. But you will have to do much of the work. If you are after a long relationship, disguise it. Offer long-term security to a Pampered Royal and you will induce a panicked flight. Recognize these types by the turmoil in their past—job changes, travel, short-term relationships—and by the air of aristocracy, no matter their social class, that comes from once being treated like royalty.
The New Prude.
Sexual prudery still exists, but it is less common than it was. Prudery, however, is never just about sex; a prude is someone who is excessively concerned with appearances, with what society considers ap-
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The Art of Seduction
propriate and acceptable behavior. Prudes rigorously stay within the boundaries of correctness because more than anything they fear society's judgment. Seen in this light, prudery is just as prevalent as it always was. The New Prude is excessively concerned with standards of goodness,

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