were novel. Far from this being the case, until the late 1970s the majority of ideological PACs were liberal. Had the accounts of the NCR's mobilization made more of the fact that many of the movement's techniques were borrowed (even if, like direct mailing, they were considerably improved in the borrowing) from liberal causes, it might have been obvious earlier that the NCR would not have a clear run.
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Although as a very general proposition liberals are more fragmented than conservative Protestants, they can form effective organizations and campaign for their goals when they feel sufficiently moved to act. With hindsight it is easy to see that much of the NCR's success was due to the element of surprise. The resolution of the Texas textbook controversy, the defeat of the Arkansas and Louisiana "equal time for creation science" bills, and the rejection of Judge Robert Bark show how effective liberals can be once they realize that they can no longer assume their views will naturally triumph but must actively promote them. In the field of electioneering, the right-wing steamroller that removed McGovern, Bayh, Church, and other liberals appeared unstoppable; but those liberals who confronted negative campaigns head-on, rather than ignoring them as beneath contempt, won and, in some cases, improved their vote.
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On the national stage, People for the American Way has become a highly efficient counter to the NCR. Having raised considerable sums of money, PAW is now in a position to counter the NCR with the same sophisticated technology, as an example will show. In September 1986, Pat Robertson staged a huge rally to test the waters for a presidential election campaign. As many as 216 conference halls throughout the country were booked and satellite time was leased to telecast the rally direct to around 200,000 potential supporters. The aim of this expensive operation was to bypass the conventional news media, which Robertson supposed would be unsympathetic to his ambitions. To counter this initiative, PAW booked a second satellite and offered free to any television station in the country that wanted it, a short program of film clips of Robertson saying the sorts of things that would have been acceptable to the narrower audiences for which they were originally intended but that were potentially damaging to his new image as aspiring presidential candidate. In many of
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