reasons why writers should make speeches on literary and even political matters. It is good for sales if a writer has what the publishers call a high profileor so their publishers tell them. What's good for sales is good for publishers, for booksellers, and so must be good for writers. Yet the royalty on every paperback is so small, it is hardly an adequate motive for traveling abroad, addressing groups of readers, academics, fellow writers: writers would be more profitably engaged if they were actually writing, I suspect, than talking about themselves. But profit is simply not the point. We have to face it. I am continually persuaded that those connected with the world of ideas, of fiction, of the imaginationpublishers, booksellers, writersare not primarily motivated by money. Readers, certainly, are not. Where is the profit, I ask you, in financial terms, in reading a novel? I think we also often hide, abashed, almost embarrassed by our own idealism, our own romanticism, behind the familiar shelter "I only do it for the money."
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Even when I worked in advertising, that most cynical and, allegedly, greedily cold-hearted of professions, I never quite believed the copywriter's plea, "I do this terrible thing for the money." Most people did it, so far as I can see, because they loved every minute of it. I certainly did.
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I do not stand here, believe me, because I want or need the fee. I do it because the time has come to discover why I do it, and so perhaps even to decide finally to stop doing it, and I think if I talk it out with you, I might find out. Stay home, say my family, and make supper: I long to do so. Go out, say the publishers, and some instinct in me, raise your profile high, talk to your readers. Why you might even find out what they want. Not, of course, they add hastily, being nervous of the high literary moral stance of the writer, that you should ever give the reader what the reader wants: heaven forfend that you should ever alter what you write for the sake of the market; it's just, well, helpful to remind yourself that the reader is real, not a figment of the writer's imagination. It is certainly easy for a writer to forget the reader, believe he or she writes for publishers, editors, critics
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Perhaps I just want to get out, to have a decent conversation. But this is a fairly one-sided conversation, isn't it? I talk. You listen, though later you will be required to ask questions. Certainly you will be given no opportunity to interrupt me. Perhaps that is what I wantto talk and not be interrupted. That certainly never happens at home. But I can do that on the page, with less trouble. On and on, using a literary skill to keep your attention: forbidding you to leave the page: using the device of a story to keep you reading while I impose my view, my vision of the world upon you. The world's like this, I say, and that: you'd better believe it. And I prove my point by instructing my invented characters to behave this way
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