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Authors: Matt Beaumont

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The presentation is over and David has told me to ask you all to be at your desks as he’s taking the clients on a short tour of the agency. Smile please! Zoë x

David Crutton – 1/17/00, 3:32pm
to:
Harriet Greenbaum
cc:
 
re:
pitch

That was an excruciating embarrassment. I had Weissmuller and Korning on either side of me in a frenzy of toe tapping. If Van Halen had got out a lighter and held it aloft, I wouldn’t have been surprised. And do you think the clients actually liked the work? I have a creepy feeling they did.

Anyway, you’d better come up to my office. Pertti, Jim and Aqua are on their way and the back slapping is about to begin.

And what’s this website that everyone is referring to?

Daniel Westbrooke – 1/17/00, 3:33pm
to:
Harriet Greenbaum
cc:
 
re:
thoughts

I’m sorry I haven’t been able to speak to you today, but I’ve been terribly busy catching up. Congratulations on your handling of Coke. It is a shame that, from what I can gather, we do not stand a realistic chance of winning. However, the experience will stand you in good stead for the future.

While I was away I had an opportunity to mull over some ideas for a restructuring of the account management function. I foresee a redefined role for you: less hands-on client responsibility, more getting stuck into the graduate intake and taking a firm grasp of the staff training nettle.

As you know, I am a confirmed believer in nurturing tomorrow’s little Cruttons and Westbrookes, and I think you have a gift for teaching as opposed to doing. Of course, I have to run these thoughts past David, but perhaps the two of us could get together and chew the unsaturated.

David Crutton – 1/17/00, 3:47pm
to:
All Departments
cc:
 
re:
Coke

I am sure you are all eager to know how it went. I don’t believe a stronger strategic or creative case for Coca-Cola to come to Miller Shanks could have been made. Our performance made me proud to be your Chief Executive.

TBWA, WCRS, JWT and McCann Erickson have also made their bids, and now we must wait. I understand it will be a couple of days. Fingers crossed.

David Crutton

CEO

Ken Perry – 1/17/00, 3:58pm
to:
All Departments
cc:
 
re:
pop groups

The reception area is presently being overrun by young girls who are here to see the pop group Aqua. The furnishings and carpeting of the frontal lobby zone were not designed to cope with the stresses imposed by large numbers of children of school age unaccompanied by responsible adults.

This incident serves as a good example of why myself or a member of my department must be informed prior to the arrival of members of the showbusiness fraternity, so that we can ensure that adequate security is in place.

Thank you for your co-operation.

Ken Perry

Office Administrator

Harriet Greenbaum – 1/17/00, 4:14pm
to:
Daniel Westbrooke
cc:
 
re:
thoughts

Thanks for your e-mail. By the strangest coincidence, I have just a few moments ago been talking to Jim Weissmuller about my own ideas on a more efficient structure for account management. We must get together and pool our thinking. Let me know when you would like to do it.

David Crutton – 1/17/00, 4:33pm
to:
Susi Judge-Davis
cc:
 
re:
Liam

If he is around tell him I would like a chat. I have a suspicion he can tell me much about this website upon which your erstwhile boss’s buttocks figure so prominently. If I’d known he was that hairy, believe me, I would never have hired him.

Susi Judge-Davis – 1/17/00, 4:41pm
to:
David Crutton
cc:
 
re:
Liam

He, like the rest of the department, is in Bar Zero getting disgustingly drunk with Brett and Vince. I will leave a Post-it on his desk. Now, if you don’t mind, I would like to go home. This has been a very difficult day.

Kelly Derringer / [email protected] 1/17/00, 5:12pm
to:
[email protected]
cc:
 
re:
your presentation to Coca-Cola

Dear David,

Thank you for a quite outstanding presentation. There was so much to be impressed by, not least the strong evidence of international co-operation with your Helsinki office. This is something we are looking for in our search for a more homogenous approach across our European markets.

We also loved the creative. It is bright and cheerful and in Aqua you have found the elusive vehicle that appeals to a multiplicity of age groups. Not only am I a fan, but so too are my twelve-year-old son and six-year-old daughter!

Allow me to cut to the chase. When we left TBWA on Friday we had them in first place. My team and I felt that it would take a superlative pitch from you to remove them from that position.

On the return journey to our offices we were unanimous in agreeing you delivered just that. We further agreed that it would serve no purpose to delay our verdict. It therefore gives me great pleasure to say that we would very much like to award our advertising account to Miller Shanks.

There only remains the issue of agreeing remuneration levels. However, I anticipate no major hurdles in this regard. I would be grateful if you could call my office to arrange a time in the next day or two to discuss. I would also be grateful if you could keep the news within the confines of your offices until we have had the opportunity to formally tell the other four competing agencies of our decision.

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