Bold (47 page)

Lean In
(Sandberg),
217

Lean In circles,
217
,
237

LEAP airplane,
34

LendingClub,
172

LeNet
5
,
54
,
55

Let's Build a Goddamn Tesla Museum,
see
Tesla Museum campaign

Levy, Steven,
138

Lewicki, Chris,
99
,
179
,
202
,
203
–4

Lichtenberg, Byron K.,
102
,
114
n

Licklider, J. C. R.,
27

LIDAR,
43
–44,
44

life-extension projects,
66
,
81

Li'l Abner
(comic strip),
71

Lincoln, Abraham,
109
,
194

Lindbergh, Charles,
112
,
244
,
245
,
259
–60

linear growth,
7
,
9

linear industries,
38
,
116

exponential technologies in disrupting of,
17
,
18
–22

linear organizations,
15
,
17
,
18
,
19
,
20
,
21
,
76
,
85
,
116

LinkedIn,
77
,
213
,
231

Lintott, Chris,
220

Linux,
11
,
163

Littler Workplace Policy Institute,
60

live-streaming, in crowdsourcing campaigns,
207

Lloyd, Gareth,
4

Local Motors,
33
,
217
,
223
–25,
231
,
238
,
240
,
241

Locke, Edwin,
23
,
74
,
75
,
103

Lockheed,
71
–72,
75

Lockheed Martin,
249

Longitude Prize,
245
,
247
,
267

long-term thinking,
116
,
128
,
130
–31,
132
–33,
138

Los Angeles, Calif.,
258

loss aversion,
121

Louis Pasteur Université,
104

Lovins, Amory,
222

MacCready, Paul,
263

McDowell, Mike,
291
n

machine learning,
54
–55,
58
,
66
,
85
,
137
,
167
,
216

see also
artificial intelligence (AI)

Macintosh computer,
72

McKinsey & Company,
245

McLucas, John,
102

Macondo Prospect,
250

macrotasks, crowdsourcing of,
156
,
157
–58

Made in Space,
36
–37

Made to Stick: Why Some Ideas Survive and Others Die
(Heath and Heath),
248

MakerBot printers,
39

Makers
(Doctorow),
38

MakieLabs,
39

manufacturing,
33
,
41

biological,
63
–64

digital,
33

in DIY communities,
223
–25

robotics in,
62

subtractive vs. additive,
29
–30,
31

3–D printing's impact on,
30
,
31
,
34
–35

Marines, US,
222

Markoff, John,
56

Mars missions,
99
,
118
–19,
128

Mars Oasis project,
118

Maryland, University of,
74

Maryniak, Gregg,
244

Mashable,
238

massively transformative purpose (MTP),
215
,
221
,
230
,
231
,
233
,
240
,
242
,
274

in incentive competitions,
249
,
255
,
263
,
265
,
270

mastery,
79
,
80
,
85
,
87
,
92

materials, in crowdfunding campaigns,
195

Maven Research,
145

Maxwell, John,
114
n

Mead, Margaret,
247

Mechanical Turk,
157

meet-ups,
237

Menlo Ventures,
174

message boards,
164

Mexican entrepreneurs,
257
–58

Michigan, University of,
135
,
136

microfactories,
224
,
225

microlending,
172

microprocessors,
49
,
49

Microsoft,
47
,
50
,
99

Microsoft Windows,
27

Microsoft Word,
11

microtasks, crowdsourcing of,
156
–57,
166

Mightybell,
217
,
233

Migicovsky, Eric,
175
–78,
186
,
191
,
193
,
198
,
199
,
200
,
206
,
209

Millington, Richard,
233

Mims, Christopher,
290
n

MIT,
27
,
60
,
100
,
101
,
103
,
291
n

mobile devices,
14
,
42
,
42
,
46
,
46
,
47
,
49
,
124
,
125
,
135
,
146
,
163
,
176

see also
smartphones

Modernizing Medicine,
57

monetization:

in incentive competitions,
263

of online communities,
241
–42

Montessori education,
89

moonshot goals,
81
–83,
93
,
98
,
103
,
104
,
110
,
245
,
248

Moore, Gordon,
7

Moore's Law,
6
–7,
9
,
12
,
31
,
64

Mophie,
18

moral leadership,
274
–76

Morgan Stanley,
122
,
132

Mosaic,
27
,
32
,
33
,
57

motivation, science of,
78
–80,
85
,
87
,
92
,
103

incentive competitions and,
148
,
254
,
255
,
262
–63

Murphy's Law,
107
–8

Museum of Flight (Seattle),
205

music industry,
11
,
20
,
124
,
125
,
127
,
161

Musk, Elon,
xiii
,
73
,
97
,
111
,
115
,
117
–23,
128
,
134
,
138
,
139
,
167
,
223

thinking-at-scale strategies of,
119
–23,
127

Mycoskie, Blake,
80

Mycroft, Frank,
180

MySQL,
163

Napoléon I, Emperor of France,
245

Napster,
11

Narrative Science,
56

narrow framing,
121

NASA,
96
,
97
,
100
,
102
,
110
,
123
,
221
,
228
,
244

Ames Research Center of,
58

Jet Propulsion Laboratory (JPL) of,
99

Mars missions of,
99
,
118

National Collegiate Athletic Association (NCAA),
226

National Institutes of Health,
64
,
227

National Press Club,
251

navigation, in online communities,
232

Navteq,
47

Navy Department, US,
72

NEAR Shoemaker mission,
97

Netflix,
254
,
255

Netflix Prize,
254
–56

Netscape,
117
,
143

networks and sensors,
x
,
14
,
21
,
24
,
41
–48,
42
,
45
,
46
,
66
,
275

information garnered by,
42
–43,
44
,
47
,
256

in robotics,
60
,
61

newcomer rituals,
234

Newman, Tom,
268

New York Times
,
xii
,
56
,
108
,
133
,
145
,
150
,
155
,
220

Nickell, Jake,
143
,
144

99designs,
145
,
158
,
166
,
195

Nivi, Babak,
174

Nokia,
47

Nordstrom,
72

Nye, Bill,
180
,
200
,
207

“Oatmeal, the” (web comic),
178
,
179
,
193
,
196
,
200

Oculus Rift,
182

O'Dell, Jolie,
238
–39

oil-cleanup projects,
247
,
250
–53,
262
,
263
,
264

Olguin, Carlos,
65

1Qbit,
59

operational assets, crowdsourcing of,
158
–60

Orteig Prize,
244
,
245
,
259
,
260
,
263

Oxford Martin School,
62

Page, Carl,
135

Page, Gloria,
135

Page, Larry,
xiii
,
53
,
74
,
81
,
84
,
99
,
100
,
115
,
126
,
128
,
134
–39,
146

thinking-at-scale strategies of,
136
–38

PageRank algorithm,
135

parabolic flights,
110
–12,
123

Paramount Pictures,
151

Parliament, British,
245

passion, importance of,
106
–7,
113
,
116
,
119
–20,
122
,
125
,
134
,
174
,
180
,
183
,
184
,
248
,
249

in online communities,
224
,
225
,
228
,
231
,
258

PayPal,
97
,
117
–18,
167
,
201

PC Tools,
150

Pebble Watch campaign,
174
,
175
–78,
179
,
182
,
186
,
187
,
191
,
200
,
206
,
208
,
209
,
210

pitch video in,
177
,
198
,
199

peer-to-peer (P2P) lending,
172

Pelton, Joseph,
102

personal computers (PCs),
26
,
76

Peter's Laws,
108
–14

PHD Comics,
200

philanthropic prizes,
267

photography,
3
–6,
10
,
15

demonetization of,
12
,
15

see also
digital cameras; Kodak Corporation

Pink, Daniel,
79

Pishevar, Shervin,
174

pitch videos,
177
,
180
,
192
,
193
,
195
,
198
–99,
203
,
212

Pivot Power,
19

Pixar,
89
,
111

Planetary Resources, Inc.,
34
,
95
,
96
,
99
,
109
,
172
,
175
,
179
,
180
,
186
,
189
–90,
193
,
195
,
201
–3,
221
,
228
,
230

Planetary Society,
190
,
200

Planetary Vanguards,
180
,
201
–3,
212
,
230

PlanetLabs,
286
n

+Pool,
171

Polaroid,
5

Polymath Project,
145

Potter, Gavin,
255
–56

premium memberships,
242

PricewaterhouseCoopers,
146

Prime Movers, The
(Locke),
23

Princeton University,
128
–29,
222

Prius,
221

probabilistic thinking,
116
,
121
–22,
129

process optimization,
48

Project Cyborg,
65

psychological tools, of entrepreneurs,
67
,
115
,
274