Trust Me, I'm Lying: Confessions of a Media Manipulator

PRAISE FOR RYAN HOLIDAY AND
TRUST ME, I’M LYING

“Ryan Holiday’s absolutely brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”

—Edward Jay Epstein, author of
The Big Picture: Money and Power in Hollywood

“Behind my reputation as a marketing genius there is Ryan Holiday, who I consult often and has helped build and done more for my business than just about anyone.”

—Dov Charney, CEO and founder of American Apparel

“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.”

—Tim Ferriss, author of the #1
New York Times
bestseller
The 4-Hour Workweek

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.”

—Tucker Max, author of the #1
New York Times
bestseller
I Hope They Serve Beer in Hell

“Just as I thought it would—it takes a twentysomething media insider to blow the lid off the real workings of today’s so-called news media. Holiday shows exactly how a handful of dodgy bloggers control the whole system and turn our collective attention into their own profit.”

—Andrew Keen, author of
The Cult of the Amateur
and
Digital Vertigo

“When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning.”

—Aaron Ray, partner of the management/production company The Collective with over 150 million albums sold and $1 billion in movie revenues

“Ryan Holiday is a man you should listen to….[He] has a truly unique perspective on the seedy underbelly of digital culture. Ignore him at your peril!”

—Matt Mason, director of marketing at BitTorrent and author of
The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism

“In an area where hazy-headed utopianism reigns, Ryan Holiday excels in thinking about the Internet and its future clearly.”

—Ethan Brown, author of
Shake the Devil Off
, a
Washington Post
Critic’s Pick

“Ryan Holiday is one of the only people brave enough to peer deep into the murky waters of Internet ‘journalism’ to see how fabricated and unfounded information can be spun by greedy, unethical Internet overlords—destroying real people’s lives. The danger is real—no one is immune from this dystopian world.”

—Julia Allison, syndicated columnist and on-air correspondent, NBC New York

“Ryan Holiday is real. Not only real, but notorious for creating risqué ads online for American Apparel. How could a kid barely legal to buy a drink be the Don Draper of the
Fast Company
crowd?”

—
317am.net

“Ryan Holiday is the Machiavelli of the Internet age. Dismiss his message at your own peril: He speaks truths about the dark side of Internet media which no one else dares mention.”

—Michael Ellsberg, author of
The Education of Millionaires: It’s Not What You Think and It’s Not Too Late

“This primer on how to hack the media zeitgeist is so incredibly accurate, it just might render mainstream media completely useless. As opposed to mostly useless like it is now.”

—Drew Curtis, founder
Fark.com