The Real Mad Men (32 page)

Talon Zippers
150
,
152–153

television advertising
17
,
23
,
25
,
26
,
28
,
29
,
72
,
77
,
131
,
163
,
176–177

Timex
92

Tinker, Jack
186–187
,
200

Tio Pepe
158
,
160

tobacco advertising
23–24
,
208–209

Trahey, Jane
196

Travisano, Ron
154

Twelve Angry Men
18

Unique Selling Proposition (USP)
25–26

United Aircraft Corporation (UAC)
132
,
134

Volkswagen (VW)
9
,
84–100
,
94–95
,
98–99

“Funeral”
97

“Lemon”
95
,
96
,
102

“Snow Plow”
97

‘Think Small'
9
,
93
,
94
,
96

Volvo
134–144
,
138
,
177

Wakeman, Frederic
17

Wald, Judy
157–160
,
159
,
173

Warhol, Andy
74
,
75
,
205

Wedgwood
36

Weintraub, William
54–55
,
61

Wells Lawrence, Mary
199–211
,
201
,
217

Wells Rich Greene (WRG)
205–211

Whalen, Grover
54

Wilson, Sloan
18

Wolfschmidts vodka
110
,
112–113
,
154

women in advertising
194–211

World Wide News
146–147
,
149

Wouk, Herman
17

Xerox
110–111
,
114
,
115

Young & Rubicam (Y&R)
34
,
104
,
141
,
176
,
177
,
179
,
213
,
215–216

Zeiff, Howard
66
,
177
,
187