The Real Mad Men (30 page)
Authors: Andrew Cracknell
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This book is built on a giant heap of thoughts and ideas and help from a wide range of people, all of whom have my gratitude and respect. I've tried to remember you all. Please forgive me if I left you out and put it down to disorganization rather than indifference. My thanks and appreciation go to you and;
IN NEW YORK
Fred Danzig and Marsha Cohen for research, reading the text, and many good insights and advice; Fiona Carter and Steve Zaroff for hospitality and encouragement; Tom Nelson, Steve Gardner, and Mel Moody at Gardner Nelson & Partners for use of their office, for help, and free coffee; Mary Warlick at The One Club for initial help and ideas; Jamie Pastor Bolnick for loan of her original City Lights imprint of Allen Ginsberg's “Howl”; Marsha Appel and her Research Staff at the 4As for facts and figures; and the Art Directors Club for review of their annuals.
IN LONDON
James Garrett and William Eccleshare for reading every word and telling me, gently and constructively, what they thought of it; Amy Cracknell for transcripts; and all at Elwin Street Productions for patience and latitude.
IN WALES
Richard and Maggie Sage (Manser), and Laura Hill, for laughs and a refuge to write at Werngochlyn Farm through the hard winter of 2010/2011 â and to Maggie for reading the manuscript.
Then there are the veterans of the creative revolution themselves, older, wiser, and probably funnier even than they were then; ever helpful, ever courteous, and ever fascinating. If the writing was at times irksome, the interviewing was always riveting and often hilarious. I thank you all for your time, understanding, and enthusiasm to fill in the blanks.
FROM EUROPE
David Abbott, David Ashwell, Martin Boase, Jeremy Bullmore, Tim Delaney, Carl Hahn, Sir John Hegarty, Alfredo Marcantonio, Peter Mayle, Sir Alan Parker, John Salmon, Sir Nigel Seeley, Dave Trott
FROM THE US
Doug Alligood, Joelle Anderson, Thelma Anderson, John Bernbach, Terry Bonaccolta, Bruce Crawford, Larry Dobrow, Jim Durfee, Erwin Ephron, Jerry Della Femina, Carl Fischer, Elaine Gargano, Phil Geier, Richard Gilbert, Bob Giraldi, Joy Golden, George Gomes, Ron Holland, Julian Koenig, Andy Langer, Pat Langer, Ed McCabe, Tom Messner, Mary Moore, Charlie Moss, Fred Papert, Terry Player, Martin Puris, Jim Raniere, Harriet Reisen, Al Ries, Ken Roman, Allen Rosenshine, Helen Klein Ross, Ted Shaine, Carl Spielvogel, Helayne Spivak, Mike Tesch, Judy Wald, Mary Leah Weiss
AND IN PARTICULAR
, Amil Gargano, Bob Kuperman and George Lois, who never flagged when time and again I went back with “one last question.”
Note: Page numbers in
italics
refer to illustrations.
advertising conglomerates
184â191
,
216â218
African Americans
160â163
Alka Seltzer
187â188
,
189
,
200
,
208
Alligood, Doug
161â162
Ally, Carl
118
,
131â135
,
133
,
137
,
141
,
144
,
194
,
198
,
209
Aurora Dawn
17
Austin cars
37
Avis
125â130
,
128
,
136
,
140â141
Batten, Barton, Durstine and Osborn (BBDO)
44
,
77
,
148
,
160
,
198
,
218
Benton & Bowles
74
,
104
,
136
,
172
,
196
Bernbach, Bill
23
,
51â56
,
53
,
60
,
64
,
68
,
84
,
85
,
87
,
92
,
97
,
140â141
,
147
advertising philosophy
14
,
51
,
57
,
185
attitude to people leaving agency
111
claiming credit
108â109
influence of
214â216
letter to board
10â13
Braniff
200
,
203â204
,
205
,
206â207
,
209
,
210
Bullmore, Jeremy
22â23
Bulova Watch Company
187
Calkins, Earnest Elmo
215
