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Robert Cray’s recent success in mainstreaming the blues perhaps completes the cycle of survival for devalued forms of black music: it originates in a context of anguish and pain and joy and happiness, it expresses those emotions and ideas in a musical language and idiom peculiar to its view of life, it is altered as a result of cultural sensibilities and economic factors, and it undergoes distribution, packaging, and consumption for leisurely or cathartic pleasure through concert attendance or record buying. Also, in the process, artists are sometimes removed from the immediate context and original site of their artistic production. Moreover, besides the everyday ways in which the music is used for a variety of entertainment functions, it may occasionally be employed in contexts that undermine its critique of the status quo, and it may be used to legitimize a cultural or social setting that, in negative ways, has partially given rise to its expression. A recent example of this is the late Lee Atwater’s positioning of himself as a privileged patron of the blues and soul music traditions in the 1989 Bush inauguration festivities, which was preceded by his racist use of the Willie Horton case. Atwater’s use of Willie Horton viciously played on the very prejudice against black men that has often led blues musicians to express the psychic, personal, and social pain occasioned by racism in American (political) culture. Rap’s visibility may alter this pattern as it continues to grow, but its self-defined and continuing challenge is to maintain its aesthetic, cultural, and political proximity to its site of original expression: the ghetto poor.

Interestingly, a new wave of rap artists may be accomplishing this goal, but with foreboding consequences. For example, N.W.A. (Niggas With Attitude) reflects the brutal circumstances that define the boundaries within which most ghetto poor black youth in Los Angeles must live. For the most part they—unlike their socially conscientious counterparts Public Enemy, Boogie Down Productions, and Stetsasonic—have no ethical remove from the violence, gang-bangin’, and drugs in L.A.’s inner city. In their song “——Tha Police,” N.W.A. gives a sample of their reality:

Fuck the police, comin’ straight from the underground. A young nigger got it bad ’cause I’m brown / And not the other color, so police think, / They have the authority to kill a minority / . . . Searchin’ my car looking for the product, / Thinkin’ every nigger is sellin’ narcotic / . . . But don’t let it be a black and a white one, / ’Cause they’ll slam ya down to the street top, Black police showin’ out for the white cop.

Such expressions of violence certainly reflect the actual life circumstances of many black and Latino youth caught in the desperate cycle of drugs and gangs involved in L.A. ghetto living. N.W.A. celebrates a lethal mix of civil terrorism and personal cynicism. Their attitude is both one answer to, and the logical outcome of, the violence,
racism, and oppression in American culture. On the other hand, their vision must be criticized, for the stakes are too high for the luxury of moral neutrality. Having at least partially lived the life they rap about, N.W.A. understands the viciousness of police brutality. However, they must also be challenged to develop an ethical perspective on the drug gangs that duplicate police violence in black-on-black crime. While rappers like N.W.A. perform an invaluable service by rapping in poignant and realistic terms about urban underclass existence, they must be challenged to expand their moral vocabulary and be more sophisticated in their understanding that description alone is insufficient to address the crises of black urban life. Groups like N.W.A. should be critically aware that blacks are victims of the violence of both state repression
and
gang violence, that one form of violence is often the response to the other, and that blacks continue to be held captive to disenabling lifestyles (gangbangin’, drug dealing) that cripple the life of black communities.

Also problematic is the sexist sentiment that pervades so much of rap music. It is a rampant sexism that continues to mediate the relations within the younger black generation with lamentable intensity. While it is true that rap’s sexism is indeed a barometer of the general tenor and mood that mediates black male–female relations, it is not the role of women alone to challenge it. Reproach must flow from women
and
men who are sensitive to the ongoing sexist attitudes and behavior that dominate black male–female relationships. Because women by and large do not run record companies, or even head independent labels that have their records distributed by larger corporations, it is naive to assume that protest by women alone will arrest the spread of sexism in rap. Female rappers are certainly a potential resource for challenging existing sexist attitudes, but given the sexist barriers that patrol rap’s borders, male rappers must be challenged by antisexist men, especially male rappers who contest the portrayal of women in most rap music. The constant reference to women as “skeezers,” “bitches,” and “ho’s” only reinforces the perverted expression of male dominance and patriarchy and reasserts the stereotyping of women as sexual objects intended exclusively for male pleasure.

Fortunately, many of the problems related to rap—particularly with black radio, media, and community acceptance—have only fostered a sense of camaraderie that transcends in crucial ways the fierce competitive streak in rap (which, at its best moments, urges rappers on to creative musical heights). While the “dis” rap (which humorously musicalizes “the dozens”) is alive and well, the overall feeling among rap artists that rap must flourish outside the sanctions of traditional means of garnering high visibility or securing record sales has directed a communal energy into the production of their music. The current state of affairs has also precipitated cooperative entrepreneurial activity among young black persons. The rap industry has spawned a number of independent labels, providing young blacks (mostly men) with experience as heads of their own businesses and with exposure as managers of talent, positions that might otherwise be unavailable to them. Until recently, rap flourished, for the most part, outside of the tight artistic and economic constraints imposed by major music corporations. Although many
independent companies have struck distribution deals with major labels—such as Atlantic, MCA, Columbia, and Warner Brothers—it has usually been the case, until the late 1980s, that the inexperience of major labels with rap, coupled with their relatively conservative musical tastes, has enabled the independent labels to control their destinies by teaching the major music corporations invaluable lessons about street sales, the necessity of having a fast rate of delivery from the production of a record to its date of distribution, and remaining close to the sensibilities of the street, while experimenting with their marketing approach in ways that reflect the diversification of styles in rap.

Rap expresses the ongoing preoccupation with literacy and orality that has characterized African-American communities since the inception of legally coerced illiteracy during slavery. Rap artists explore grammatical creativity, verbal wizardry, and linguistic innovation in refining the art of oral communication. The rap artist, as Cornel West has indicated, is a bridge figure who combines the two potent traditions in black culture: preaching and music. The rap artist appeals to the rhetorical practices eloquently honed in African-American religious experiences and the cultural potency of black singing/musical traditions to produce an engaging hybrid. They are truly urban griots dispensing social and cultural critique, verbal shamans exorcising the demons of cultural amnesia. The culture of hip-hop has generated a lexicon of life that expresses rap’s B-boy/B-girl worldview, a perspective that takes delight in undermining “correct” English usage while celebrating the culturally encoded phrases that communicate in rap’s idiom.

Rap has also retrieved historic black ideas, movements, and figures in combating the racial amnesia that threatens to relegate the achievements of the black past to the ash heap of dismemory. Such actions have brought a renewed sense of historical pride to young black minds that provides a solid base for racial self-esteem. Rap music has also focused renewed attention on black nationalist and black radical thought. This revival has been best symbolized by the rap group Public Enemy. Public Enemy announced its black nationalism in embryonic form on their first album,
Yo! Bum Rush the Show
, but their vision sprang forward full-blown in their important
It Takes a Nation of Millions to Hold Us Back
. The album’s explicit black nationalist language and cultural sensibilities were joined with a powerful mix of music, beats, screams, noises, and rhythms from the streets. Its message is provocative, even jarring, a précis of the contained chaos and channeled rage that informs the most politically astute rappers. On the cut “Bring the Noise,” they intone:

We got to demonstrate, come on now, they’re gonna have to wait / Till we get it right / Radio stations I question their blackness / They call themselves black, but we’ll see if they’ll play this / Turn it up! Bring the noise!

Public Enemy also speaks of the criminality of prison conditions and how dope dealers fail the black community. Their historical revivalism is noteworthy, for instance, as they rap on “Party for Your Right to Fight”:

Power Equality / And we’re out to get it / I know some of you ain’t wit’ it / This party started right in ’66 / With a pro-Black radical mix / Then at the hour of twelve /. J. Edgar Hoover, and he coulda’ proved to ’ya / He had King and X set up / Also the party with Newton, Cleaver, and Seale / . . . Word from the honorable Elijah Muhammad / Know who you are to be Black . . . the original Black Asiatic man.

Public Enemy troubled even more sociocultural waters with their Nation of Islam views, saying in “Don’t Believe the Hype”:

The follower of Farrakhan / Don’t tell me that you understand / Until you hear the man.

Such rap displays the power and pitfalls associated with the revival of earlier forms of black radicalism, nationalism, and cultural expression. The salutary aspect of the historical revival is that it raises consciousness about important figures, movements, and ideas, prompting rappers to express their visions of life in American culture. This renewed historicism permits young blacks to discern links between the past and their own present circumstances, using the past as a fertile source of social reflection, cultural creation, and political resistance.

On the other hand, it has also led to perspectives that do not provide
critical
reflection on the past. Rather, many rappers attempt to duplicate the past without challenging or expanding it. Thus, their historical insight fails to illumine our current cultural problems as powerfully as it might, and the present generation of black youth fails to benefit as fully from the lessons that it so powerfully revives. This is an unfortunate result of the lack of understanding and communication among various segments of the black community, particularly along generational and class lines, problems symbolized in the black community’s response to rap. Historical revival cries out for contexts that render the past understandable and usable. This cannot occur if large segments of the black community continue to be segregated from one of the most exciting cultural transformations occurring in contemporary American life: the artistic expression, cultural exploration, political activity, and historical revival of hip-hop artists.

An issue in rap that is closely related to the acknowledgment of history and sources is sampling, or the grafting of music, voices, and beats from another sonic source onto a rap record. The practice of sampling expresses the impulse to collage that characterizes the best of black musical traditions, particularly jazz and gospel. Sampling is also postmodernist activity that merges disparate musical and cultural forms to communicate an artistic message. Sampling is a transgressive activity because rappers employ it to interrupt the narrative flow and musical stability of other musical texts, producing a new and often radically different creation. But rap may potentially take back in its technical appropriation what it has given in its substantive, lyrical achievements: a recognition of history. While sampling permits a
rap creator to reconfigure voices and rhythms in creating an alternate code of cultural exchange, the practice may also deprive other artists of recognition or even financial remuneration. The classic case in point is James Brown, who, along with George Clinton, is the most sampled man in rap and the primal progenitor of the beats and rhythms in hip-hop music. Although his voice, rhythms, and beats are often easily identifiable and rap’s debt to him is obvious, Brown’s benefit has been limited. Recent legal woes connected to the status of rap’s practice of creative borrowing may hasten rap’s codification of appropriate acknowledgment, particularly in an economic practice similar to the royalty that distinguishes between small bites of music and significant borrowing and quotation.

Rap is a form of profound musical, cultural, and social creativity. It expresses the desire of young black people to reclaim their history, reactivate forms of black radicalism, and contest the powers of despair and economic depression that presently besiege the black community. Besides being the most powerful form of black musical expression today, rap projects a style of self into the world that generates forms of cultural resistance and transforms the ugly terrain of ghetto existence into a searing portrait of life as it must be lived by millions of voiceless people. For that reason alone, rap deserves attention and should be taken seriously; and for its productive and healthy moments, it should be promoted as a worthy form of artistic expression and cultural projection and an enabling source of black juvenile and communal solidarity.

Thirty-One
GANGSTA RAP AND AMERICAN CULTURE

In 1994, I wrote an op-ed for the
New York Times
entitled “Bum Rap,” arguing that
hip-hop culture was often unfairly attacked. In particular, I contended that gangsta rap was
much more complex than its literal-minded opponents made it out to be. I also appeared on
the
McNeil-Lehrer News Hour
to debate gangsta rap, including an exchange with
political activist C. Delores Tucker, the first of our many engagements, debates, and
confrontations over the years. While I am critical of many elements of gangsta rap, it is
important to explore its cultural and racial roots. It is necessary as well to take stock of the
moral complaint, and the venting of suffering and misery, that pour through gangsta rap’s
best artists. My book on Tupac Shakur,
Holler If You Hear Me,
grew in part out of my
effort to understand and explore the complex genealogy of the thug in black youth pop
culture. This essay is my most succinct statement of the ambitions and contradictions of
gangsta rap, and its social and rhetorical uses in hip-hop and the broader culture.

THE RECENT ATTACKS ON THE ENTERTAINMENT INDUSTRY, especially gangsta rap, by Senator Bob Dole, former Education Secretary William Bennett, and political activist C. Delores Tucker, reveal the fury that popular culture can evoke in a wide range of commentators. As a thirty-five-year-old father of a sixteen-year-old son and as a professor and ordained Baptist minister who grew up in Detroit’s treacherous inner city, I too am disturbed by many elements of gangsta rap. But I’m equally anguished by the way many critics have used its artists as scapegoats. How can we avoid the pitfall of unfairly attacking black youth for problems that bewitched our culture long before they gained prominence? First, we should understand what forces drove the emergence of rap. Second, we should place the debate about gangsta rap in the context of a much older debate about “negative” and “positive” black images. Finally, we should acknowledge that gangsta rap crudely exposes harmful beliefs and practices that are often maintained with deceptive civility in much of mainstream society, including many black communities.

If the fifteen-year evolution of hip-hop teaches us anything, it’s that history is made in unexpected ways by unexpected people with unexpected results. Rap is now safe from the perils of quick extinction predicted at its humble start. But its birth in the bitter belly of the ’70s proved to be a Rosetta stone of black popular culture. Afros, “blunts,” funk music, and carnal eruptions define a “back-in-the-day”
hip-hop aesthetic. In reality, the severe ’70s busted the economic boom of the ’60s. The fallout was felt in restructured automobile industries and collapsed steel mills. It was extended in exported employment to foreign markets. Closer to home, there was the depletion of social services to reverse the material ruin of black life. Later, public spaces for black recreation were gutted by Reaganomics or violently transformed by lethal drug economies.

Hip-hop was born in these bleak conditions. Hip-hoppers joined pleasure and rage while turning the details of their difficult lives into craft and capital. This is the world hip-hop would come to “represent”: privileged persons speaking for less visible or vocal peers. At their best, rappers shape the tortuous twists of urban fate into lyrical elegies. They represent lives swallowed by too little love or opportunity. They represent themselves and their peers with aggrandizing anthems that boast of their ingenuity and luck in surviving. The art of “representin” that is much ballyhooed in hip-hop is the witness of those left to tell the afflicted’s story.

As rap expands its vision and influence, its unfavorable origins and its relentless quest to represent black youth are both a consolation and challenge to hip-hoppers. They remind rappers that history is not merely the stuff of imperial dreams from above. It isn’t just the sanitizing myths of those with political power. Representing history is within reach of those who seize the opportunity to speak for themselves, to represent their own interests at all costs. Even rap’s largest controversies are about representation. Hip-hop’s attitudes toward women and gays continually jolt in the unvarnished malevolence they reveal. The sharp responses to rap’s misogyny and homophobia signify its central role in battles over the cultural representation of other beleaguered groups. This is particularly true of gangsta rap.

While gangsta rap takes the heat for a range of social maladies from urban violence to sexual misconduct, the roots of our racial misery remain buried beneath moralizing discourse that is confused and sometimes dishonest. There’s no doubt that gangsta rap is often sexist and that it reflects a vicious misogyny that has seized our nation with frightening intensity. It is doubly wounding for black women who are already beset by attacks from outside their communities to feel the thrust of musical daggers to their dignity from within. How painful it is for black women, many of whom have fought valiantly for black pride, to hear the dissonant chord of disdain carried in the angry epithet “bitch.”

The link between the vulgar rhetorical traditions expressed in gangsta rap and the economic exploitation that dominates the marketplace is real. The circulation of brutal images of black men as sexual outlaws and black females as “ho’s” in many gangsta rap narratives mirrors ancient stereotypes of black sexual identity. Male and female bodies are turned into commodities. Black sexual desire is stripped of redemptive uses in relationships of great affection or love.

Gangsta rappers, however, don’t merely respond to the values and visions of the marketplace; they help shape them as well. The ethic of consumption that pervades our culture certainly supports the rapacious materialism shot through the narratives of gangsta rap. Such an ethic, however, does not exhaust the literal or
metaphoric purposes of material wealth in gangsta culture. The imagined and real uses of money to help one’s friends, family, and neighborhood occupies a prominent spot in gangsta rap lyrics and lifestyles.

Equally troubling is the glamorization of violence and the romanticization of the culture of guns that pervades gangsta rap. The recent legal troubles of Tupac Shakur, Dr. Dre, Snoop Doggy Dogg, and other gangsta rappers chastens any defense of the genre based on simplistic claims that these artists are merely performing roles that are divorced from real life. Too often for gangsta rappers, life does indeed imitate and inform art.

But gangsta rappers aren’t
simply
caving in to the pressure of racial stereotyping and its economic rewards in a music industry hungry to exploit their artistic imaginations. According to this view, gangsta rappers are easily manipulated pawns in a chess game of material dominance where their consciences are sold to the highest bidder. Or else gangsta rappers are viewed as the black face of white desire to distort the beauty of black life. Some critics even suggest that white record executives discourage the production of “positive rap” and reinforce the desire for lewd expressions packaged as cultural and racial authenticity.

But such views are flawed. The street between black artists and record companies runs both ways. Even though black artists are often ripe for the picking—and thus susceptible to exploitation by white and black record labels—many of them are quite sophisticated about the politics of cultural representation. Many gangsta rappers helped to create the genre’s artistic rules. Further, they have figured out how to financially exploit sincere and sensational interest in “ghetto life.” Gangsta rap is no less legitimate because many “gangstas” turn out to be middle-class blacks faking homeboy roots. This fact simply focuses attention on the genre’s essential constructedness, its literal artifice. Much of gangsta rap makes voyeuristic whites and naive blacks think they’re getting a slice of authentic ghetto life when in reality they’re being served colorful exaggerations. That doesn’t mean, however, that the best of gangsta rappers don’t provide compelling portraits of real social and economic suffering.

Critics of gangsta rap often ignore how hip-hop has been developed without the assistance of a majority of black communities. Even “positive” or “nation-conscious” rap was initially spurned by those now calling for its revival in the face of gangsta rap’s ascendancy. Long before white record executives sought to exploit transgressive sexual behavior among blacks, many of us failed to lend support to politically motivated rap. For instance, when political rap group Public Enemy was at its artistic and popular height, most of the critics of gangsta rap didn’t insist on the group’s prominence in black cultural politics. Instead, Public Enemy, and other conscientious rappers, were often viewed as controversial figures whose inflammatory racial rhetoric was cause for caution or alarm. In this light, the hue and cry directed against gangsta rap by the new defenders of “legitimate” hip-hop rings false.

Also, many critics of gangsta rap seek to curtail its artistic freedom to transgress boundaries defined by racial or sexual taboo. That’s because the burden
of representation falls heavily on what may be termed the race artist in a far different manner than the one I’ve described above. The race artist stands in for black communities. She represents millions of blacks by substituting or sacrificing her desires and visions for the perceived desires and visions of the masses. Even when the race artist manages to maintain relative independence of vision, his or her work is overlaid with, and interpreted within, the social and political aspirations of blacks as a whole. Why? Because of the appalling lack of redeeming or nonstereotypical representations of black life that are permitted expression in our culture.

This situation makes it difficult for blacks to affirm the value of nontraditional or transgressive artistic expressions. Instead of viewing such cultural products through critical eyes—seeing the good and the bad, the productive and destructive aspects of such art—many blacks tend to simply dismiss such work with hypercritical disdain. A suffocating standard of “legitimate” art is thus produced by the limited public availability of complex black art. Either art is seen as redemptive because it uplifts black culture and shatters stereotypical thinking about blacks, or it is seen as bad because it reinforces negative perceptions of black culture.

That is too narrow a measure for the brilliance and variety of black art and cultural imagination. Black folk should surely pay attention to how black art is perceived in our culture. We must be mindful of the social conditions that shape perceptions of our cultural expressions and that stimulate the flourishing of one kind of art versus another. (After all, die-hard hip-hop fans have long criticized how gangsta rap is eagerly embraced by white record companies while “roots” hip-hop is grossly underfinanced.)

But black culture is too broad and intricate—its artistic manifestations too unpredictable and challenging—for us to be
obsessed
with how white folk view our culture through the lens of our art. And black life is too differentiated by class, sexual identity, gender, region, and nationality to fixate on “negative” or “positive” representations of black culture. Black culture is good and bad, uplifting and depressing, edifying and stifling. All of these features should be represented in our art, should find resonant voicing in the diverse tongues of black cultural expressions.

Gangsta rappers are not the first to face the grueling double standards imposed on black artists. Throughout African-American history, creative personalities have sought to escape or enliven the role of race artist with varying degrees of success. The sharp machismo with which many gangsta rappers reject this office grates on the nerves of many traditionalists. Many critics argue that since gangsta rap is often the only means by which many white Americans come into contact with black life, its pornographic representations and brutal stereotypes of black culture are especially harmful. The understandable but lamentable response of many critics is to condemn gangsta rap out of hand. They aim to suppress gangsta rap’s troubling expressions rather than critically engage its artists and the provocative issues they address. Thus the critics of gangsta rap use it for narrow political ends that fail to enlighten or better our common moral lives.

Tossing a moralizing
j’accuse
at the entertainment industry may have boosted Bob Dole’s standing in the polls over the short term. It did little, however, to clarify or correct the problems to which he has drawn dramatic attention. I’m in favor of changing the moral climate of our nation. I just don’t believe that attacking movies, music, and their makers is very helpful. Besides, right-wing talk radio hosts wreak more havoc than a slew of violent films. They’re the ones terrorist Timothy McVeigh was inspired by as he planned to bomb the federal building in Oklahoma City.

A far more crucial task lies in getting at what’s wrong with our culture and what it needs to get right. Nailing the obvious is easy. That’s why Dole, along with William Bennett and C. Delores Tucker, goes after popular culture, especially gangsta rap. And the recent attempts of figures like Tucker and Dionne Warwick, as well as national and local lawmakers, to censor gangsta rap or to outlaw its sale to minors are surely misguided. When I testified before the U.S. Senate’s Subcommittee on Juvenile Justice, as well as the Pennsylvania House of Representatives, I tried to make this point while acknowledging the need to responsibly confront gangsta rap’s problems. Censorship of gangsta rap cannot begin to solve the problems of poor black youth. Nor will it effectively curtail their consumption of music that is already circulated through dubbed tapes and without the benefit of significant airplay.

A crucial distinction needs to be made between censorship of gangsta rap and edifying expressions of civic responsibility and community conscientiousness. The former seeks to prevent the sale of vulgar music that offends mainstream moral sensibilities by suppressing the First Amendment. The latter, however, is a more difficult but rewarding task. It seeks to oppose the expression of misogynistic and sexist sentiments in hip-hop culture through protest and pamphleteering, through community activism, and through boycotts and consciousness raising.

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