| | The choice of a good type face and its point size is governed by the importance of avoiding broken lines, therefore the types with a narrow set, and in relatively small sizes, are the most suitable, such as Bembo, Caslon, Ehrhardt, Fournier, Times and Walbaum. Type that is too large is a disadvantage because it means that the shape of the poem may be lost, and the shape of a poem is not only pleasing to the eye, but is a help to the mind in grasping the rhythmic character of the poem. This is important in much contemporary poetry when no traditional metrical scheme is followed.
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Alertness to typographical formas vehicle of the verbal text and therefore as a means toward its identity and interpretationhas been perceived by some as an essential, by others as a necessary chore, and by yet others scarcely at all. Coleridge was specific in his instructions to his publisher Joseph Cottle, when considering with Wordsworth the form of Lyrical Ballads in 1798: "18 lines in a page, the lines closely printed, certainly more closely than those of the Joan [Southey's Joan of Arc , 1796] equal ink, & Large margins . That is beauty it may even under your immediate care mingle the sublime!" Only a few months before, he had been similarly instructing Cottle on the appearance of his Poems (1797), with calculations respecting lines to a page, and thus sheets to a volume, with details of the setting of titles and page numbers: he was as much concerned with the price (and edition size) of the volume as with its layout. About a hundred years later, and by this time dealing with a much larger printing house and with machine printing rather than a hand press, W. B. Yeats took an even keener interest in the design of his books than had Coleridge.
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In negotiating with T. Fisher Unwin for the production of his Poems (1895), Yeats required that he should be able to specify the height and breadth of his volume; that he should be able to specify the paper on which it was printed; that it should be printed by either Clarke or Constable, two large printing firms both notable for the quality of their bookwork; and that he should be consulted in choosing an artist for the title-page decoration ("good 'decorative' men are fairly plentiful just now & fairly cheap"). The volume was eventually printed as a crown octavo by T. and A. Constable, although after Yeats's first choice, Charles Shannon, had proved unobtainable to decorate the book, he had to accept a lesser figure, Herbert Granville Fell. Further, Yeats had specified the typography: "I like no headlines, the number of the page to be at the bottom, & single commas for quotation marks, & fairly large type but must leave type & the like to you
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