Steve Jobs (45 page)

Cranium,
124
–25

Gardner, Chri
s, 29–
30

Customers.
See also
Audience

Gates, Bil
l, 31–
32, 4
5, 12
8

concerns

language complexity
, 114
–17

question that matters,
15–
25

Gestures
, 168
–69, 1
72
–73

scenarios,
18–
19

Gianopulos, Ji
m, 130
–31

selling the benefit
, 20–
21

Gladwell, Malcol
m, 30–
31,
179
, giving credit to
, 134

182–
83

testimonials
, 132

Godin, Seth,
89

Goldman, Ji
m, 67–
68

Da Vinci, Leonardo
, 87, 1
03

Golf,
52

Deliberative practice,
181
–82

Goodell, Jeff
, 106

DEMO
, 70–
71

Goog
le, 45
, 69

Demonstration
s, 138
–40
, 138–
44.
See
Google Maps
, 141

also
Presentations

Gore, A
l, x
i, 71–
73, 1
11

Design
, 35–
36

Gretzky, Wayn
e, 37

mobile computers
, 129–
30

Grubb, Ji
m, 148

presentation design
, xiii
, 3

Guardian
, 180

slide design
, 59–
60, 8
8–
89, 8
8–
92
, Guest speakers.
See
Partners on stage

100–
101

Deutsch, Donny
, xiv

Harris, Scott
, 110

Deutschman, Alan
, xv
i, 28, 3
7

Headlines, twitter-like,
39–
47,
161
,
218

Diet,
111–
12

GarageBa
nd, 42

Drucker, Peter,
xiii

iM
ac, 42–
43

Duarte, Nancy
, x
i, 3, 9
7

iP
hone, 41–
42

INDEX
235

iPod
, 43–
44

generational considerations,

MacBook Air
, 39–
40

30–
31

Hero
, 75–
86

health issues,
x,
211,
212,
215

mission
, 76–
78

keynote presentation
s, x, x
i
i, 64–
67,

Hodgman, Joh
n, 78–
79

90–
91, 9
3
, 96–
97
, 131, 1
37,

Hofmann, Hans
, 90

144–
45, 1
57
–59, 1
80
–81

Holliday, Chad,
56

language complexity
, 114
–17

“Holy shit” moment
s, 151–
60, 1
63

motivation,
30,
33

bombshells,
155
–57

quotation
s, 15, 2
7, 2
8, 2
9, 3
0, 3
1, 3
2,

memorable storie
s, 156

34, 35
–
36, 39
, 4
6
, 49, 6
3, 8
1
, one them
e, 154–
55

105, 1
13, 12
1
,
195, 1
99,
215

revolutionary products
, 157–
60

Stanford University commencement

Hyperb
ole, 122

speech,
215
–18

Jukebox player
, 77–
78

IBM
, 64
, 75–
76
, 109
–10

IBM-Motorola PowerPC,
146

Kahney, Leander
, 13, 2
8
, 90, 1
37

IDG World Expo
, ix

Kanso
, 89

iDVD
, 180

Kawasaki, Guy
, 24, 1
38
–40

iLife suit
e, 145

Kelleher, Herb
, 5

iM
ac, 15
, 42–
43, 1
81
,
199

Kennedy, John F.
, 58

iM
ac G5, xiv

Kessler, Michel
le, 54

Improvisation,
199–
206

Keynote software
, 12, 4
4–
47
, 89, 2
04

Inconvenient Truth, An
, x
i, 71–
73

Kinesthetic learners
, 147

Inside Steve’s Brain
(Kahney)
, 13, 9
0

Kinesthetics
, 137
–38

Inspiration,
xvi

King, Rollin,
5

Intel processor
, 16–
17, 5
4, 8
1, 12
7–
28,

Kissinger, Henry
, 193

146
–48, 1
99
, 201

Krantz, Michae
l, 181

Internet Explorer
, 69

Introductions,
17,
20

Langberg, Mike
, 78

iP
hone, 41–
42,
49–
51,
53, 6
4–
67,
106,

Language issues

113, 1
40
–41, 1
49
,
157–
60, 1
84,

analogies,
108
–12
,
122–
25

205

concrete langua
ge, 118,
121

data transfer
s, 106

emotional languag
e, 118
, 121

market shar
e, 107
–8

filler words
, 187,
189

3G, 98–
99, 1
06, 1
13

jarg
on, 113, 1
17–
20, 12
2

iPod
, xiv
, 34
, 43–
44, 49
–
51, 53, 7
7,

language complexity
, 114
–17

105
,
155

plain Englis
h, 102
–4, 1
14
–17

advertising,
83–
84

simplicity
, 118–
20, 12
1

simplicity
, 87

speaking style,
173
–76

sloga
n, 105

vocal delivery
, 187

storag
e, 107

zippy words,
113
–25

iTunes
, xv
, 53, 2
12

Leadership
, 33, 1
76
–77, 1
92
–93

advertising,
83–
84

simplicity
, 94

films,
130
–31

Leadership in the Era of Economic

Ive, Jony
, 87, 12
9
–30

Uncertainty
(Charan)
, 56

Learners, types of
, 147

Jarg
on, 113, 1
17–
20
, 122

Leopard,
57, 1
31
–33, 1
44

Jobs, Ste
ve, 37–
38,
199.
See also Specific

“Let’s Rock” presentati
on, 93, 96
–
97

topics

Lindstrom, Martin
, 68

bloopers,
208
–11

Long, Justin
, 78–
79

body language
, 168
–69
, 170
–73

Lyons, Daniel
, x

CEO announcement,
155
–57

charisma
, x
i, 34
, 167

Mac OS 9
, 207–
8

dressing style of
, 195
–97

Mac OS X
, 207–
8.
See also
OS X

explaining statistics
, 105
–9

operating system

236
INDEX

MacBook Air,
31, 39
–
40, 9
8–1
00,

Obama, Barack
, 58–
59,
177

151–
52, 1
99

Odyssey
(Sculley),
27

MacBook laptop
s, 129–
30

Off-the-cuff remarks,
188–
93

MacBook Pro
, 80

Online meetings,
144

MacBooks,
12

Orman, Suze
, xv
i, 119

aluminum frame,
129
–30
, OS X operating system
, 113, 1
31
–33,

137–
38

144,
146–
48,
207
–8

Macintosh,
50–
53
,
153–
54

Osteen, Joel
, 204

advertising,
63–
64, 7
8–
79

Otellini, Paul,
127
–28,
132

Macintosh Way, The
(Kawasaki),

Outliers
(Gladwell)
, 30, 1
82

138
–40

Macworld Expo
, ix, x
, 57, 8
3, 9
0–
91,

Page, Larry,
45

107
, 127, 1
34, 1
40
–41, 1
57–
60,

Partners on stag
e, 127
–35, 1
42
–43,

161, 1
67
, 180, 1
84, 1
99
, 205

162

Macworld
magazi
ne, 196

Gates, Bill
, 128

Madonna,
10

Gianopulos, Ji
m, 130
–31

Maps
, 205

Ive, Jony
, 129–
30

Marketing,
40

Mayer, Joh
n, 146

case studie
s, 132

Otellini, Paul,
127
–28

product launc
h, 152
–54
, 179

teenagers,
146

selling an experience,
80–
82

Wyle, Noa
h, 134
–35

as theater
, 3

Passi
on, 32–
34, 35

Markoff, Joh
n, 31

PC
magazi
ne, 133

Marsalis, Wynt
on, xv

PC World
, 213

Mayer, Joh
n, 146

Persuasive argument
, 13

Mayer, Marissa,
179

Petaflop,
109
–10

Mayer, Richard,
92–
95

Phelps, Michae
l, 193–
94

McNeill, David
, 172

Photo Boot
h, 143–
44

Media,
131
–33,
137

Photography,
97–
100
, 143–
44

Medina, Joh
n, 68–
69, 8
3, 9
1, 1
54

Picture superiority effect (PSE),

Mehrabian, Albert
, 176
–77

97–
98

Mendelson, Ed
, 133

Pirates of Silicon Valley
, 134–
35

Microsoft Internet Explorer
, 128

Pitches,
123

Microsoft Office
, 129

Pixar,
156
–57

Miller, George
, 51

Pogue, David
, 123, 1
33

Miss
ion, 68
, 76–
78.
See also
Purpose Porras, Jerry,
30

statements,
118

Postur
e, 171
–72

Montemagno, Marco
, 142–
43

Pour Your Heart into It
(Schultz),
35

Mossberg, Walt
, 8–
9, 3
2, 1
33

Powell, Lauren
, 89

MP3 CD player
, 77

PowerPoint
, 89

Multimedia presentation principle,

bullet points,
4–
5,
89

92–
97

Presentation desig
n, xiii

Mu
sic, 77, 2
12.
See also
iPod; iTunes on paper,
3

Presentation Zen
(Reynolds)
, 3

Napkin test
, 5

Presentations.
See also
Refine and

National Oceanic and Atmospheric

rehearse

Administration (NOAA)
, 111

compared to play
s, xiv
–
xv

Netscape,
69

as experience
, 85–1
04

Networks,
142
–43

importance of
, xi

New York Times
, 109, 1
33, 1
55

“one more thing,
” 215
–18

NeXt,
195,
196

preparation ti
me, 3–
4

Note taking
, 89

recordings,
189
–90

notes as cue card
s, 199

techniques,
xiii

using note
s, 204–
6