tative of an age of certainty and confidence, of cultural and political unity, and, above all, of economic equality and probity.
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The Maoist past reflected badly on Deng's present. Yet perhaps it was only with the relative economic freedoms allowed by the reforms that people could afford to indulge in an anodyne wave of pro-Mao nostalgia. Certainly, the new Cult suggested alternatives to the Reformist economic and social order, but it did not offer new or viable political solutions to China's problems. If anything, the Mao Cult looked fondly on strong government, coherent national goals, authority, and power. Mao was, first and foremost, an unwavering patriot who led the nation against foreign imperialism and expelled foreign capital. 72 The formulas of the Mao era also offered simple answers to complex questions: direct collective action over painful individual decisions, reliance on the State rather than a grinding struggle for the self, national pride as opposed to self-doubt. Many could indulge in Mao nostalgia because due to bans on remembering the past they had forgotten its horrors. Unlike Europeans, for example, who are exposed to a continuous media barrage related to World War II, Chinese government censorship of most information on the Great Leap Forward and the Cultural Revolution meant that the populace had not had to deal with unadulterated memory and horror through film, television, newspaper articles, memoirs, and so on. Emotionally, therefore, many people, and in particular the young, could partake in the luxury of a positive nostalgia for the past.
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As folk religion flourished outside urban centers from the 1980s, the eclectic nature of Chinese popular beliefs meant that the Chairman could be subsumed within a larger system of faith. Many commentators have noted that Mao has finally found a niche in the traditional Chinese pantheon alongside such martial heroes as Guan Gong, Zhuge Liang, and Liu Bei. The real Cult of Chairman Mao was no longer determined by Party fiat, and the authorities knew it. The old propaganda line "Chairman Mao will forever live in our hearts" ( Mao zhuxi yongyuan huo zai women xinzhong ) had literally come true. But Mao no longer ruled as he once did through Party organizations, overt propaganda, and ceaseless political campaigns. His spirit was more ineffable, perhaps even more omnipresent.
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There was something for everyone in the Mao persona. As Edgar Snow wrote in the early 1960s: "What makes him [Mao] formidable is that he is not just a party boss but by many millions of Chinese is quite genuinely regarded as a teacher, statesman, strategist, philosopher, poet laureate, national hero, head of the family, and greatest liberator in history. He is to
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