had trooped past his corpse at the Chairman Mao Memorial Hall in Tiananmen Square. 35
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The post-Cultural Revolution Mao Cult was markedly different from the personality cult of the 1960s. First and foremost, the new Cult was not initiated by the authorities, nor was it ever entirely harnessed by Party propagandists, despite various efforts to "channel" ( yindao ) it in the Party's favor. Although the Cult certainly bore many traits of a popular folk cult (see "A Place in the Pantheon"), the dimensions of moral revival, sanctity, and the general religiosity and fervor that characterized the earlier Cult were noteworthy for their absence. 36 Moreover, the new Cult was one of a succession of fads that had swept China from the early 1980s (although there were also crazes in the 1970s, such as the popularity of chicken blood remedies during the last years of the decade). The 1980s' fads, symptomatic of the accelerated pace of history, included, as Hua Ming points out in the essay "From Sartre to Mao Zedong," intellectual fashions among university students and cultural figures for Freud, Nietzsche, and Sartre. In the late 1980s one of the most significant mass cults, however, had been that for qigong, China's home grown ''naturopathic religion," which dovetailed neatly with the reappearance of Mao Zedong-as-adept, the guru-master of the Chinese nation. There is no doubt that many aspects of the new Mao Cult, in particular the packaging of Mao in the early 1990s, reflected the mercantile fervor of the Reform age that had been initiated in 1978. On this level, the selling of Mao was blatantly mercenary and exploitative. But it is too easy to dismiss, as some writers have, the new Cult as either a cunning political strategy authored by Party leaders facing a legitimacy crisis in the post-4 June period or as yet another example of how Deng Xiaoping's "market socialism" consumed everything, including the Party's revolutionary traditions, as it careened toward some unstated capitalist goal.
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Even in the early post-Cultural Revolution period Mao's reincarnation had been deeply problematic. The Party under Deng Xiaoping's guidance, 37 along with the sage intervention of Chen Yun 38 and ideologues such as Hu Qiaomu (one of Mao's leading ideological scribes), Deng Liqun, and many other Party leaders and theoreticians, 39 formulated a means for turning Mao into a malleable icon and thinker whose services could be enlisted for the cause of economic reform and the Open Door. 40 Unlike the Soviet Union's de-Stalinization, China could not jettison Mao without endangering the ideological foundations of both the Party and the nation. Mao was both the Lenin and the Stalin of China, 41 a man whose career was linked inextricably with the history and mythology of the Party, the army, and the People's Republic. Deng and his coevals were aware that to abandon Mao could, in
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