Promote Yourself (32 page)

“This book offers a comprehensive guide for leveraging the big three social media features: Linkedln, Facebook, and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job-search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”

—
T
HE
W
ASHINGTON
P
OST
(S
UMMER
R
EADING
L
IST
FOR
B
USINESS
L
EADERS
)

“With
Me 2.0,
Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success.”

—R
OBERT
B. C
IALDINI
,
COAUTHOR
OF
Y
ES
! 50 S
CIENTIFICALLY
P
ROVEN
W
AYS
TO
B
E
P
ERSUASIVE

“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”

—G
ARY
V
AYNERCHUK
,
BESTSELLING
AUTHOR
OF
C
RUSH
I
T

“College students, get this book and conquer the new digital-recruiting landscape.”

—K
EITH
F
ERRAZZI
,
BESTSELLING
AUTHOR
OF
N
EVER
E
AT
A
LONE

“It contains practical ways of harnessing online tools to professional advantage.”

—
T
HE
F
INANCIAL
T
IMES

 

ABOUT THE AUTHOR

Dan Schawbel is a columnist at both
Time
and
Forbes
, and is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. Recognized as a “personal branding guru” by
The New York Times
and named to both the
Inc.
and
Forbes
“30 Under 30 List,” he is also the author of
Me 2.0: 4 Steps to Building Your Future
and the founder of the
PersonalBrandingBlog.com
. He lives in Boston, Massachusetts.

 

ALSO BY DAN SCHAWBEL

Me 2.0: 4 Steps to Building Your Future

 

 

PROMOTE YOURSELF
. Copyright © 2013 by Dan Schawbel. Foreword © 2013 by Marcus Buckingham. All rights reserved. For information, address St. Martin's Press, 175 Fifth Avenue, New York, N.Y. 10010.

 

www.stmartins.com

 

Cover design by Kerri Resnick

 

ISBN 978-1-250-04455-6 (hardcover)

ISBN 978-1-250-02567-8 (e-book)

 

e-ISBN 9781250025678

 

First Edition: September 2013