Promote Yourself (31 page)

1
.
www.businessweek.com/managing/content/aug2010/ca20100820_173207.htm
.

2
. Bureau of Labor Statistics and The Business and Professional Women's Foundation.

3
.
www.prweb.com/releases/2012/8/prweb9817689.htm
.

4
.
http://online.wsj.com/article/SB10000872396390443713704577603302382190374.html
.

5
.
http://online.wsj.com/article/SB10000872396390443713704577603302382190374.html?mod=e2tw
.

6
.
www.forbes.com/sites/ciocentral/2012/07/03/lets-play-to-keep-gen-y-staffers-gamify-their-work/
.

7
.
http://edition.cnn.com/2012/08/20/business/generation-y-global-office-culture/index.html
.

8
. Edelman's 8095® 2.0 Study:
www.edelman.com/news/study-finds-millennial-generations-power-to-influence-is-increasing/
.

 

2. Hard Skills: Be More Than Your Job Description

1
. Bureau of Labor Statistics:
http://finance.yahoo.com/blogs/the-exchange/3-million-job-openings-tell-us-skills-gap-004026892.html
.

2
.
www.usnews.com/education/best-graduate-schools/articles/2012/03/22/youre-an-engineer-youre-hired
.

3
. Ibid.

 

3. Soft Skills: Make Every Impression Count

1
.
http://webscript.princeton.edu/~tlab/wp-content/publications/Willis&Todorov_PS2006.pdf
.

2
.
www.businessmanagementdaily.com/20071/piercings-bad-breath-and-tattoos-oh-my
.

3
.
http://conferenceconnexion.com/harvard-study-85-of-the-reason-a-person-gets-a-job-keeps-a-job-or-advances-has-to-do-with-people-skills/
.

 

4. Online Skills: Use Social Media to Your Advantage

1
.
www.informationweek.com/news/security/privacy/227700369
.

2
.
www.retrevo.com/content/blog/2011/06/posting-remorse
.

3
.
www.ncircle.com/index.php?s=news_press_2010_04-22-Survey-71-percent-of-Companies-Able-to-Monitor-Employee-Social-Media-Use
.

4
. Technorati, “State of the Blogosphere,” 2009.

5
.
http://mashable.com/2011/12/15/british-facebook-alcohol-photos/#23917Greater-Control-of-Status-Updates
.

6
.
www.towson.edu/main/discovertowson/brianstelter.asp
.

7
.
http://alexandralevit.typepad.com/wcw/2011/04/google-is-forever.html

 

5. Gain Visibility Without Being Known as a Self-Promotional Jerk

1
.
www.apa.org/monitor/2011/02/narcissism.aspx
.

 

7. Develop Cross-Generational Relationships

1. Kit Yarrow and Jayne O'Donnell,
Gen BuY
:
How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
, (San Francisco: Jossey-Bass, 2009).

2.
http://dl.dropbox.com/u/101899934/MTV%20millennial%20makers%20(9-10-12)-01.jpg
.

3.
www.fdu.edu/newspubs/magazine/05ws/generations.htm
;
www.arthur-maxwell.com/articles/2011/09-generations.php
;
http://rtc.umn.edu/docs/2_18_Gen_diff_workplace.pdf
.

 

11. Moving Up, Moving Sideways, or Moving On?

1
.
www.careerbuilder.com/JobPoster/Resources/page.aspx?template=none&sc_cmp2=JP_Infographic_2012NewJobeHunt&pagever=2012NewJobHunt
.

2
.
http://bestengagingcommunities.com/2012/04/20/is-an-mba-worth-it-this-infographic-says-no/
.

3
. Ibid.

4
. Ibid.

5
.
www.ere.net/2012/09/18/want-a-job-you-can-commit-a-crime-just-dont-stay-unemployed-too-long/
.

6
.
http://money.cnn.com/galleries/2012/smallbusiness/1206/gallery.gen-y-entrepreneurs.fortune/index.html
.

 

Advance Praise for
Promote Yourself: The New Rules for Career Success

“Schawbel's book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader.”

—S
TEPHEN
R. C
OVEY
,
N
EW
Y
ORK
T
IMES
BESTSELLING
AUTHOR
OF
T
HE
7 H
ABITS
OF
H
IGHLY
E
FFECTIVE
P
EOPLE
AND
T
HE
3
RD
A
LTERNATIVE

“In this remarkable book, Schawbel gives you all the resources, advice, and inspiration you need to take charge of your own career and get ahead at work. Read
Promote Yourself
if you want to achieve your dreams and have fun doing it.”

—J
ACK
C
ANFIELD
,
CO
-
CREATOR
OF
THE
N
EW
Y
ORK
T
IMES
BESTSELLING
C
HICKEN
S
OUP
FOR
THE
S
OUL
SERIES
AND
T
HE
S
UCCESS
P
RINCIPLES

“A
Fast Company
article, ‘The Brand Called You' changed Dan's life. I promise that if you read Dan's book, it will change your life!”

—A
LAN
M. W
EBBER
,
COFOUNDER
F
AST
C
OMPANY
MAGAZINE

“
Promote Yourself
is loaded with so much terrific, valuable, usable information for getting ahead—and staying there—I'm embarrassed to admit that I learned a lot myself. This is a book not only for every college grad but for anyone who wants to take their career to an awesome new level.”

—K
ATE
W
HITE
,
FORMER
EDITOR
IN
CHIEF
OF
C
OSMOPOLITAN
MAGAZINE
AND
A
N
EW
Y
ORK
T
IMES
BESTSELLING
AUTHOR

“Schawbel's book contains valuable, not so obvious insights to getting ahead in making your mark in today's competitive workplace. The book is based on Dan's solid research, provides sound advice, and just might be one of your most valuable reads.”

—M
ICHAEL
F
EUER
,
FOUNDER
OF
O
FFICE
M
AX

“
Promote Yourself
is a book I wish I had when I first started my career. It will help you enhance your skills, deal with different generations in the workplace, and become the leader that your company needs you to be.”

—D
OUG
C
ONANT
,
FORMER
CEO
OF
C
AMPBELL
S
OUP
C
OMPANY
,
FOUNDER
AND
CEO
OF
C
ONANT
L
EADERSHIP
,
AND
N
EW
Y
ORK
T
IMES
BESTSELLING
AUTHOR
OF
T
OUCH
P
OINTS

“
Promote Yourself
is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you, Dan, for giving us inspiration, and a solid blueprint for building a successful career.”

—R
ICHARD
T
HALHEIMER
,
FOUNDER
AND
FORMER
CEO
OF
T
HE
S
HARPER
I
MAGE

“The world of work moves fast. Today's professionals need to stay relevant by traversing the corporate lattice, continually acquiring transferable skills and experiences—and the networks that form along with them.
Promote Yourself
provides savvy ways for Gen-Yers to build and enhance their personal brand calling cards.”

—C
ATHY
B
ENKO
, V
ICE
C
HAIRMAN
, D
ELOITTE
LLP,
AND
BESTSELLING
AUTHOR
,
M
ASS
C
AREER
C
USTOMIZATION
: A
LIGNING
THE
W
ORKPLACE
WITH
T
ODAY
'
S
N
ONTRADITIONAL
W
ORKFORCE

“This should be the last book a young person bent on success should have to read. Dan melts the concept of success into an action plan. What you will learn is that everything you need is something you already have, or have access to, and the only thing left to do is to tap these resources to be the successful person you are by getting done what it takes for the world to notice.”

—M
EL
Z
IEGLER
,
FOUNDER
OF
B
ANANA
R
EPUBLIC
AND
AUTHOR
OF
W
ILD
C
OMPANY

“Having spent years moving up inside a large organization I can attest that Dan's book contains the essential secrets to promote yourself to the top.”

—T
ERRY
J
ONES
,
FOUNDER
OF
T
RAVELOCITY
AND
C
HAIRMAN
OF
K
AYAK.COM

“
Promote Yourself
is an insightful and inspiring book that will help navigate you through obstacles such as personal branding, promotions, and how to take charge of your career.”

—D
AYMOND
J
OHN
,
BUSINESS
MOGUL
AND
CELEBRITY
BRANDING
EXPERT

“I love this book.
Promote Yourself
is absolutely the best all-around book I've read about and for Millennials. From the very first paragraph to the last, Dan Schawbel offers clear insights, persuasive facts, compelling examples, and practical tips on what you need to do to be successful in the new world of work. And not only that, it's exceptionally well written.
Promote Yourself
is straight-from-the-heart and direct from Dan's own experiences in practicing what he preaches. You really need to read
Promote Yourself
now … and to put it to use as soon as you have. And one other thing: If you're not a Millennial, you've got even more reasons to read this book. You need to know how they're thinking, and
Promote Yourself
is the best place to start learning just that.”

—J
IM
K
OUZES
,
COAUTHOR
OF
T
HE
L
EADERSHIP
C
HALLENGE
AND
THE
D
EAN
'
S
E
XECUTIVE
F
ELLOW
OF
L
EADERSHIP
, L
EAVEY
S
CHOOL
OF
B
USINESS
, S
ANTA
C
LARA
U
NIVERSITY

“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!”

—B
ARBARA
C
ORCORAN
,
FOUNDER
OF
T
HE
C
ORCORAN
G
ROUP
,
INVESTOR
/
SHARK
ON
ABC'
S
S
HARK
T
ANK
,
AND
AUTHOR
OF
S
HARK
T
ALES

“Promote Yourself
will motivate you to make a positive difference in your own career.”

—P
ATTI
S
TANGER
, S
TAR
OF
B
RAVO
TV'
S
T
HE
M
ILLIONAIRE
M
ATCHMAKER

 

Praise for
Me 2.0: 4 Steps to Building Your Future

“Packed with useful tips,
Me 2.0
can help anyone sharpen his or her personal brand.”

—D
ANIEL
H. P
INK
,
N
EW
Y
ORK
T
IMES
BESTSELLING
AUTHOR
OF
T
O
S
ELL
I
S
H
UMAN
AND
D
RIVE