Read Always Eat Left Handed: 15 Surprisingly Simple Secrets of Success Online
Authors: Rohit Bhargava
Tags: #Business & Money, #Job Hunting & Careers, #Guides, #Self-Help, #90 Minutes (44-64 Pages), #Career Guides, #Health; Fitness & Dieting
Of course, like many simple ideas – it is far easier to suggest this as a principle to follow than to make it happen in reality. Here are three suggestions that should help you actually do it.
Chapter 12 - Never Serve Burnt Toast
Lesson - Have Integrity When No One Is Looking
There was a time when I thought my job was to deliver toast no matter what.
It was the late 1990s and I was working as a waiter in a popular downtown café in Washington DC. I had just graduated college and was holding down two jobs while I studied for my Masters Degree. One involved part time HTML coding on a freelance basis. The other was waiting tables from 7am to 3pm on weekdays, and all night on weekends.
After a few months – I quit the coding gig to focus on my restaurant job. I
liked
waiting tables better. It involved more personal interaction with new people every day, and was way more exciting than the desk job alternative. It was only later that I realized how much working in a restaurant actually also taught me about the world outside food.
The Toast Principle
Some people never learn to embrace the things they can’t change. When I first started as a waiter, I thought my biggest jobs were to get the order right and deliver food to the right table. Many of the meals I served included toast – and unfortunately for our restaurant, and sometimes that toast would come out a little “extra crispy” on one side.
It was a common trick my fellow waiters used to always flip the toast over so the better looking side was always presented first. Many people wouldn’t ever know the difference. So I did it too. Then I had one guest who noticed. And she sent it back. It would have taken me an extra five seconds to get that part of the meal right and serve her non-burnt toast instead of just flipping one slice over. But I didn’t do it.
In a moment I realized that I had lost more than a good tip on that meal. I missed an opportunity to deliver a message to that guest. I missed a chance to do what I knew was right instead of what I knew was easy.
The real job of a waiter is to do what it takes to delight a guest. Not to flip over burnt toast.
What If No One Is Ever Looking?
How many times in our lives do we get that chance to take the easy way out? More than we probably realize. Most of us don’t go through lives with security cameras watching our every move. And even if we did, choosing NOT to be lazy isn’t always an easy thing to do.
Several months ago, I contracted with a small company to do some construction work I needed done to my house. I asked him to start and paid my deposit. Just a day afterwards, I was doing some research online and discovered that there was a special rebate offer on one of the materials that the contractor was recommending. I assumed he knew about it and planned to keep the rebate for himself.
Before I could ask about it though, I got an email about it from him. The email shared a link to the rebate and a note promising that after he purchased the materials, since there was a rebate available he would give me a check for half of it. I wasn’t expecting him to share any of it, much less tell me about it. Most contractors wouldn’t.
His short term choice to do business with integrity actually cost him half of the rebate – about $200. Yet I was so impressed with the experience, that I have told more than a dozen people about it and already helped him to get at least two more large projects from friends.
The result he saw from his choice to do business with integrity was the same as what I learned from my dedication to never serving burnt toast over a decade earlier.
Having integrity when no one is looking changes everything.
How To Have Integrity
The easiest piece of advice when it comes to having more integrity is simply to be more honest. But by now, you have probably realized that I’m not a fan of giving obvious advice if I can ever help it! So here are three more useful tips on how you can have more integrity in your own interactions.
Chapter 13 - Lose Your Watch
Lesson - Be
In Time
Instead Of
On Time
James Bond is never on time.
In fact, that’s what makes him look so good. He arrives just as the bomb is about to explode, or the girl is about to get shot, and manages to save the day. Like most good action heros, he may not show up on time – but he’s
always in time
.
You might think that life isn’t like an action movie, but the power of being
in time
is something that we can all learn quite a bit from. If you think about being in time versus of just being on time, there is one fundamental difference – being in time is all about the moment. You need to pay attention to what is happening around you and identify moments of opportunity.
The problem is, most of your education up until now hasn’t really helped you learn this skill.
Why Just In Case Education Doesn’t Work
In early 2000, two professors from Wharton Business School shared a fairly
unexpected theory in a research paper
. While most of their colleagues were educating future managers and entrepreneurs with the traditional business curriculum, marketing professors Jerry Wind and David Reibstein felt that there was something missing.
The typical MBA program takes two years, during which time every aspect of business is taught in courses on leadership, finance, accounting, marketing and human resources. It is a well rounded business education – but Wind and Reibstein argued that it had a built in problem … many of the students wouldn’t use the lessons they learned until years later in their careers. Wouldn’t it be better, they argued, to teach them just the skills they needed in the moment they needed them?
If you think about it, most of our education from the time that we are children doesn’t often relate directly to what we might be experiencing in the world around us. All of this education is “just in case” – things that we learn on the off chance that one day we may need to know them. Calculus, the history of Mesopotamia, long division … these are all pieces of knowledge that you may or may not use through the course of your life. More importantly, if you did happen to need to know about any of them, chances are you wouldn’t remember enough of what you learned years ago about them in order to be useful.
In other words, just in case education has a fundamental flaw … no one remembers things forever. The type of education that could solve this problem, Wind and Reibstein shared, was “just in time education” – usually delivered through job training that relates directly to challenges that people face on the job. Training like that would be more useful, focus on solving real challenges, and help managers make better decisions while learning.
Why Timing Really Is Everything
It turns out timing is vital to get right for far more than just education. The strategies to launch new television shows hinge heavily on scheduling them to come before or after proven hits so TV networks can try to move existing audiences from one show to the next.
Product launches, hiring decisions, and even which moments in life when you meet people all depend heavily on timing to determine how successful each will be. In almost every case, there is no single roadmap of time that you can point to in order to say there is a perfect time for something.
In other words, the idea of wearing a watch so you can track the time to help you arrive at a single place at a set time turns out to be the
least
useful way to think about time. Instead, when you take off that watch – it frees your mind to think about being
in time
for experiences instead of on time.
Losing your watch changes everything.
How To Be In Time Instead Of On Time
Aside from taking off your watch, how can you put the power of great timing to work for you? Here are a few ideas on how to do it: