Steve Jobs (44 page)

10. YouTube, “Demo of PhotoBooth (From All About Steve),” YouTube,

youtube.com/watch?v=h4Al6Mt4jQc (accessed January 30, 2009).

11. YouTube, “Safari on Windows (WWDC 2007),” YouTube, youtube.com/

watch?v=46DHMaCbdxc (accessed January 30, 2009).

12. YouTube, “Steve Jobs Demos GarageBand,” YouTube, youtube.com/

watch?v=E03Bj2R749c (accessed January 30, 2009).

13. YouTube, “Steve Jobs Introduces GarageBand 1.0 (Assisted by John

Mayer),” YouTube, youtube.com/watch?v=BVXWFgQvdLK (accessed

January 30, 2009).

14. YouTube, “Apple WWDC—The Intel Switch Revealed,” YouTube, youtube

.com/watch?v=ghdTqnYnFYg (accessed January 30, 2009).

Scene 13: Reveal a “Holy Shit” Moment

1. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

2. Sasha Cavender, “Thinnest Laptop: Fits into Manila Envelope,” ABC News, January 15, 2008
, http://abcnews.go.com/print?id=4138633 (
accessed January 30, 2009).

3. YouTube, “Steve Jobs Showcases Macintosh 24-Jan-1984,” YouTube,

youtube.com/watch?v=4KkENSYkMgs (accessed January 30, 2009).

4.

John Medina, Brain Rules (Seattle: Pear Press, 2008), 81.

5. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related

(accessed January 30, 2009).

230
NOTES

6. YouTube, “Macworld San Francisco 2000, Steve Jobs Become iCEO of

Apple,” YouTube, January 5, 2000, youtube.com/watch?v=JgHtKFuY3be

(accessed January 30, 2009).

7. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

Intermission 2: Schiller Learns from the Best

1. Apple, “Macworld 2009 Keynote Address,” Apple, apple.com/quicktime/

qtv/macworld-san-francisco-2009 (accessed January 30, 2009).

2. Slideshare, “Phil Schiller’s Mac World 2009 Keynote Address,” Slideshare, slideshare.net/kangaro10a/phil-schillers-mac-world-2009-keynote

-presentation (accessed January 30, 2009).

Scene 14: Master Stage Presence

1. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/

watch?v=Xac6NWT7EKY (accessed January 30, 2009).

2. Dan Moren, “Stan Sigman Says Sayonara,” Macworld.com, October 12,

2007
, http://iphone.macworld.com/2007/10/stan_sigman_says

_sayonara.php (
accessed January 30, 2009).

3.

Gil Amelio, On the Firing Line: My Five Hundred Days at Apple (New York: Collins Business, 1999), 199.

4. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

5. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

6. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=kN0SVBCJqLs (accessed January 30,

2009).

7.

Ibid.

8.

Albert Mehrabian, Silent Messages (Stamford, CT: Wadsworth, 1980).

Scene 15: Make It Look Effortless

1.

BusinessWeek, “Steve Jobs’s Magic Kingdom,” BusinessWeek cover

story, February 6, 2006, businessweek.com/magazine/content/06_06/

b3970001.htm (accessed January 30, 2009).

2. Mike Evangelist, “Behind the Magic Curtain,” Guardian, for Guardian

.co.uk, January 5, 2006, guardian.co.uk/technology/2006/jan/05/

newmedia.media1 (accessed January 30, 2009).

3.

Ibid.

4.

Ibid.

NOTES
231

5. Michael Krantz, “Steve’s Two Jobs,” Time, October 18, 1999, time.com/

time/magazine/article/0,9171,992258-1,00.html (accessed January 30,

2009).

6.

Ibid.

7. Celia Sandys and Jonathan Littman, We Shall Not Fail (New York: Penguin Group, 2003), 55.

8.

Alan Deutschman, The Second Coming of Steve Jobs (New York: Broadway

Books, 2001), 82.

9.

Malcolm Gladwell, Outliers (New York: Little, Brown and Company, 2008), 39.

10. Daniel Levitin, This Is Your Brain on Music (New York: Plume-Penguin, 2007), 97.

11. Malcolm Gladwell, Outliers (New York: Little, Brown and Company, 2008), 48.

12. New York Times, “Senate Confirmation Hearing: Hillary Clinton,” January 13, 2009, New York Times transcript, nytimes.com/2009/01/13/us/

politics/13text-clinton.html?pagewanted=all (accessed January 30, 2009).

Scene 16: Wear the Appropriate Costume

1.

Alan Deutschman, The Second Coming of Steve Jobs (New York: Broadway

Books, 2001), 22.

Scene 17: Toss the Script

1. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

2. Vanguard, ad on website, vanguard.com (accessed January 30, 2009).

3. Spymac, “Steve’s Notes Closeup—Four Thousand Lattes to Go,” Spymac, January 11, 2007, spymac.com/details/?1793780 (accessed January 30,

2009).

4. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

Scene 18: Have Fun

1. YouTube, “Apple WWDC 2002—The Death of Mac OS 9,” YouTube,

youtube.com/watch?v=Cl7xQ8i3fc0&feature=playlist&p=

72CF29777B67F776&playnext=1&index=9 (accessed January 30, 2009).

2. YouTube, “Steve Jobs, TV Jammer Story,” YouTube, youtube.com/

watch?v=xiSBSXrQ8D0 (accessed January 30, 2009).

3.

Ibid.

232
NOTES

4. YouTube, “Apple Bloopers,” YouTube, youtube.com/watch?v=

AnVUvW42CUA (accessed January 30, 2009).

5. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

6.

Ibid.

7. YouTube, “Apple Keynote Bloopers!!” YouTube, youtube.com/watch?v=

KsKKQNZG3rE&feature=related (accessed January 30, 2009).

8. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

9. YouTube, “Apple Announces iTunes for Windows,” YouTube, October 16, 2003, youtube.com/watch?v=-YtR-DKDKiI (accessed January 30, 2009).

10. Nick Mediati, “Jobs Has Been an Extraordinary Spokesman,” PC World, January 14, 2009, pcworld.com/article/157114/jobs_has_been_an

_extraordinary_spokesman.html (accessed January 30, 2009).

11. Bob Dylan, “Mr. Tambourine Man,” Bringing It All Back Home, Sony, 1965.

Encore: One More Thing

1. Stanford University, “ ‘You’ve Got to Find What You Love,’ Jobs Says,” Stanford Report, June 14, 2005, Steve Jobs commencement address,

delivered on June 12, 2005
, http://news-service.stanford.edu/news/2005/

june15/jobs-061505.html (
accessed January 30, 2009).

INDEX

INDEX

Advertising
, 36–
37, 7
8–
79

Arden, Pau
l, 103

app ad
s, 80

Aristotle,
13

hero-villain,
63–
64

Audience

iPod
, 83–
84 (
See also
iPod) giving credit to
, 134

iTunes
, 83–
84 (
See also
iTunes) participation,
142

selling an experience,
80–
82

rappor
t, 134, 1
99

simplicity
, 90

ten-minute ru
le, 83–
84

Altair,
30

Auditory learners
, 147

Amelio, Gi
l, 13, 1
67

Analog,
3–
14

badpitch.blogspot.com,
123

Analogies,
108
–12
, 122–
25

Baig, Ed
, 54, 1
33

Anaphora
, 217

Ballmer, Ste
ve, x
, 45
, 55–
57

Angelou, Maya
, 151

Barton, Joh
n, 109

Antagonists,
63–
73

Bashford, Wilkes
, 196

big pictur
e, 68–
69

Berns, Gregory,
124

religious dimens
ion, 68

Bishop, Todd
, 114

storytelling tool,
71–
73

Black Hawk Down
, 196

AOL,
212

Body languag
e, 168
–69, 1
70
–73, 1
87

App Stor
e, 80

eye contac
t, 170
–71, 1
86–
87

Apple Computer
s, 76, 1
02

gestures
, 168
–69
, 172
–73

comprehensible technology
, 87

posture,
171
–72

employees,
133–
34

Bourne, Scott
, 169

market shar
e, 106

Brai
n, 83.
See also
Cognitive

mission of
, 68

functioning

rumor
s, 145

Post-it note
s, 154

without Jobs
, 213

variety and,
129

Worldwide Developers Conference,

Brain Rules
(Medina)
, 68–
69

113 (
See also
WWDC

Brands,
68

[Worldwide Developers

Branson, Richard,
x,
212

Conference])

Brin, Sergey
, 45

Apple TV
, 83–
84, 1
57

Brokaw, To
m, 190

Apple II
, 76

Bucket method
, 190
–93

233

234
INDEX

Buckingham, Marcus
, 32–
33

DuPont,
56

Built to Last: Successful Habits of

Dylan, Bob
, 213

Visionary Companies
(Collins and

Porras)
, 30

EDGE
, 106
,
139,
140

Bullet points
, 4–
5, 89
.
See also
Einstein, Albert
, 102

PowerPoint

Employees, crediting,
133–
34

note taking
, 89

Energy,
187–
88

BusinessWeek
, 179

Environmental issues
, 71–
73, 1
02,

Buyology
(Lindstrom),
68

110
–11

Buzzword
s, 22–
24, 1
17–
18, 12
3

Ericsson, K. Anders
, 181

Evangelist, Mike
, 180

Case studie
s, 132

Eversmann, Matt
, 196

CD players
, 77

Experience, delivering,
85–1
04

Chambers, Joh
n, xv
i, 148, 1
75

channeling inner Zen,
87–1
04

Charan, Ram,
56

“holy shit” moment
s, 151–
60

Charisma
, 34.
See also
Jobs, Steve

partners on stag
e, 127
–35

definiti
on, xi

prop
s, 137
–49

Churchill, Wins
ton, 182

statistics,
105
–12

Cisco System
s, 20, 1
48

zippy words,
113
–25

ClimateCrisis.org,
111

Eye contac
t, 170
–71, 1
86
–87

Clinton, Hillary,
190

Clow, Le
e, 34

Feedback,
189

Clutter elimination,
89–90

Fleiss, Kevi
n, 70–
71

CNBC
, 67–
68

Fortt
, Jon, x

Cognitive functioning
, 83, 8
8, 92

Fortune
magazi
ne, 113

Coherence princi
ple, 94–
95

Fun demonstration
s, 141–
44
, 207
–13

Collins, Jim,
30

bloopers,
208
–11

Comfort zone
s, 188

infotainment,
211
–13

Consumer Electronics Show
, 55, 1
85

3G, 140

Contiguity principle,
94

Costume,
195
–97

GarageBand
, 42
, 145
–46