Steve Jobs (43 page)

10. American Rhetoric, “Barack Obama 2004 Democratic National

Convention Keynote Address: The Audacity of Hope,” July 27, 2004,

americanrhetoric.com/speeches/convention2004/barackobama2004dnc

.htm (accessed January 30, 2009).

11. American Rhetoric, “Barack Obama Presidential Inaugural

Address: What Is Required: The Price and Promise of Citizenship,”

January 20, 2009, americanrhetoric.com/speeches/barackobama/

barackobamainauguraladdress.htm (accessed January 30, 2009).

12. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=kN0SVBCJqLS&feature=related

(accessed January 30, 2009).

13. Stanford University, “ ‘You’ve Got to Find What You Love,’ Jobs Says,” Stanford Report, June 14, 2005, Steve Jobs commencement address,

224
NOTES

delivered on June 12, 2005
, http://news-service.stanford.edu/news/2005/

june15/jobs-061505.html (
accessed January 30, 2009).

14. American Rhetoric, “Jim Valvano Arthur Ashe Courage & Humanitarian Award Acceptance Address,” March 4, 1993, americanrhetoric.com/

speeches/jimvalvanoespyaward.htm (accessed January 30, 2009).

Scene 6: Introduce the Antagonist

1. Wikipedia, “1984 (Advertisement),”
http://en.wikipedia.org/wiki/1984_ad

(accessed January 30, 2009).

2. YouTube, “1983 Apple Keynote—The ‘1984’ Ad Introduction,” YouTube, youtube.com/watch?v=lSiQA6KKyJo (accessed January 30, 2009).

3. YouTube, “Macworld 2007—Steve Jobs Introduces iPhone—Part 1,”

YouTube, youtube.com/watch?v=PZoPdBh8KUS&feature=related

(accessed January 30, 2009).

4. YouTube, “Steve Jobs CNBC Interview: Macworld 2007,” YouTube,

youtube.com/watch?v=0mY4EIS82Jw (accessed January 30, 2009).

5.

Martin Lindstrom, Buyology (New York: Doubleday, 2008), 107.

6.

Ibid.

7.

John

Medina,

Brain Rules (Seattle: Pear Press, 2008), 84.

8. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/

watch?v=lSiQA6KKyJo (accessed January 30, 2009).

9. Demo.com, TravelMuse, Inc., pitch, DEMO 2008, demo.com/watchlisten/

videolibrary.html?bcpid=1127798146&bclid=1774292996&bctid=

1778578857 (accessed January 30, 2009).

10. An Inconvenient Truth, DVD, directed by Davis Guggengeim (Hollywood: Paramount Pictures, 2006).

Scene 7: Reveal the Conquering Hero

1. YouTube, “1983 Apple Keynote,” YouTube, youtube.com/watch?v=

lSiQA6KKyJo (accessed January 30, 2009).

2. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related

(accessed January 30, 2009).

3. Mike Langberg, “Sweet & Low: Well-Designed iPod Upstarts Are Music for the Budget,” Seattle Times, sec. C6, August 9, 2003.

4. Apple, “Out of the Box,” 2006 television ad, Apple website, apple.com/

getamac/ads (accessed January 30, 2009).

5. YouTube, “New iPhone Shazam Ad,” YouTube, youtube.com/

watch?v=P3NSsVKcrnY (accessed January 30, 2009).

6. Apple, “Why You’ll Love a Mac,” Get a Mac page, Apple website, apple

.com/getamac/whymac (accessed January 30, 2009).

NOTES
225

7. YouTube, “Macworld San Francisco 2006—The MacBook Pro

Introduction,” YouTube, youtube.com/watch?v=I6JWqllbhXE (accessed

January 30, 2009).

8. Smithsonian Institution, “Oral History Interview with Steve Jobs,” Smithsonian Institution Oral and Video Histories—Steve Jobs, April

20, 1995
, http://americanhistory.si.edu/collections/comphist/sj1.html

(accessed January 30, 2009).

Intermission: Obey the Ten-Minute Rule

1.

John Medina, Brain Rules (Seattle: Pear Press, 2008), 74.

2. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

Scene 8: Channel Their Inner Zen

1. Rob Walker, “The Guts of a New Machine,” New York Times, November 30, 2003, nytimes.com/2003/11/30/magazine/30ipod.html?pagewanted=1&

ei=5007&en=750c9021e58923d5&ex=1386133200 (accessed January 30, 2009).

2.

Ibid.

3.

Nancy Duarte, Slide:ology (Sebastopol, CA: O’Reilly Media, 2008), 93.

4.Gregory Berns, Iconoclast (Boston: Harvard Business Press, 2008), 36.

5.

Garr Reynolds, Presentation Zen (Berkeley: New Riders, 2008), 68.

6.

Ibid., 12.

7. Carrie Kirby and Matthew Yi, “Apple Turns Thirty: The Man Behind the Mac,” SF Gate, March 26, 2006, sfgate.com/cgi-bin/article.cgi?file=/c/

a/2006/03/26/mng7ehueq51.dtl (accessed January 30, 2009).

8.

Garr Reynolds, Presentation Zen (Berkeley: New Riders, 2008), 113.

9. Seth Godin’s Blog, “Nine Steps to PowerPoint Magic,” October 6, 2008,

http://sethgodin.typepad.com/seths_blog/2008/10/nine-steps-to-p.html

(accessed January 30, 2008).

10. Leander Kahney, Inside Steve’s Brain (New York: Penguin Group, 2008), 61.

11. Ibid., 60.

12. Ibid., 131.

13. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

14. Apple, “Apple Special Event September 2008,” Apple Pre–Holiday Season Presentation, apple.com/quicktime/qtv/letsfrock (accessed January 30,

2009).

15. Richard Mayer and Roxana Moreno, “A Cognitive Theory of Multimedia Learning: Implications for Design Principles,” University of California,
226
NOTES

Santa Barbara, unm.edu/~moreno/pdfs/chi.pdf (accessed January 30,

2009).

16. BusinessWeek, “The Best Managers of 2008,” BusinessWeek.com slide show,
http://images.businessweek.com/ss/09/01/0108_best_worst/14

.htm (
accessed January 30, 2009).

17. Richard Mayer and Roxana Moreno, “A Cognitive Theory of Multimedia Learning: Implications for Design Principles,” University of California, Santa Barbara, unm.edu/~moreno/pdfs/chi.pdf (accessed January 30,

2009).

18. Ibid.

19. Ibid.

20. Apple, “Apple Special Event September 2008,” Apple Pre–Holiday Season Presentation, apple.com/quicktime/qtv/letsfrock (accessed January 30,

2009).

21. Garr Reynolds, Presentation Zen (Berkeley: New Riders, 2008), 105.

22. Nancy Duarte, Slide:ology (Sebastopol, CA: O’Reilly Media, 2008), 106.

23. Wikipedia, “Picture Superiority Effect,”
http://en.wikipedia.org/wiki/

picture_superiority_effect (
accessed January 30, 2009).

24. John Medina, Brain Rules (Seattle: Pear Press, 2008), 234.

25. Ibid.

26. YouTube, “WWDC 2008 Steve Jobs Keynote—iPhone 3G,” YouTube,

youtube.com/watch?v=40YW7Lco0og (accessed January 30, 2009).

27. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

28. Plain English Campaign, “Before and After,” section of site with before-and-after examples,
http://s190934979.websitehome.co.uk/examples/

before_and_after.html (
accessed January 30, 2009).

29. Paul Arden, It’s Not How Good You Are, It’s How Good You Want to Be (London: Phaidon Press, 2003), 68.

Scene 9: Dress Up Your Numbers

1. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related

(accessed January 30, 2009).

2. Jeff Goodell, “Steve Jobs: The Rolling Stone Interview,” Rolling Stone, December 3, 2003, rollingstone.com/news/story/5939600/steve_jobs

_the_rolling_stone_interview (accessed January 30, 2009).

3. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

4. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

NOTES
227

5. John Markoff, “Burned Once, Intel Prepares New Chip Fortified

by Constant Tests,” New York Times, November 16, 2008, nytimes.

com/2008/11/17/technology/companies/17chip.html

?_r=1&scp=1&sq=barton%20+%20intel%20&st=cse (accessed January 30, 2009).

6. IBM, “Fact Sheet and Background: Roadrunner Smashes the Petaflop

Barrier,” IBM press release, June 9, 2008, -03.ibm.com/press/us/en/

pressrelease/24405.wss (accessed January 30, 2009).

7. Scott Duke Harris, “What Could You Buy for $700 Billion?” San Jose Mercury News, sec. E, October 5, 2008.

8. ClimateCrisis.org, “What Is Global Warming?” ClimateCrisis website,

http://climatecrisis.org (
accessed January 30, 2009).

9. Cornelia Dean, “Emissions Cut Won’t Bring Quick Relief,” New York Times, sec. A21, January 27, 2009.

Scene 10: Use “Amazingly Zippy” Words

1. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

2. Brent Schlender and Christine Chen, “Steve Jobs’s Apple Gets Way

Cooler,” Fortune, January 24, 2000
, http://money.cnn.com/magazines/

fortune/fortune_archive/2000/01/24/272281/index.htm (
accessed January 30, 2009).

3. UsingEnglish.com, “Text Content Analysis Tool,” usingenglish.com/

resources/text-statistics.php (accessed January 30, 2009).

4. Todd Bishop, “Bill Gates and Steve Jobs: Keynote Text Analysis,” The Microsoft Blog, January 14, 2007
, http://blog.seattlepi.nwsource.com/

microsoft/archives/110473.asp (
accessed January 30, 2009).

5. Microsoft, “Bill Gates, Robbie Bach: 2007 International Consumer

Electronics Show (CES),” Microsoft Corporation, CES, Las Vegas, January 7, 2007, microsoft.com/presspass/exec/billg/speeches/2007/01-07ces.mspx

(accessed January 30, 2009).

6. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

7. Apple, “What Is Apple’s Mission Statement?” Apple website: Investor Relations: FAQs: Apple Corporate Information, apple.com/investor

(accessed January 30, 2009).

8.

Carmine Gallo, Ten Simple Secrets of the World’s Greatest Business

Communicators (Naperville, IL: Sourcebooks, 2005), 116.

9.

Ibid.,

116–117.

10. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

228
NOTES

11. Jack Welch, Jack: Straight from the Gut (New York: Warner Books, 2001), 70.

12. YouTube, “Apple Music Event 2001—The First Ever iPod Introduction,” YouTube, youtube.com/watch?v=kN0SVBCJqLs&feature=related

(accessed January 30, 2009).

13. YouTube, “Macworld San Francisco 2003—PowerBook 17” + 12” Intro

(Pt. 1),” YouTube, youtube.com/watch?v=3iGTDE9XqJU (accessed January

30, 2009).

14. Ibid.

15. YouTube, “Macworld SF 2003 Part 1,” YouTube, youtube.com/

watch?v=Xac6NWT7EKY (accessed January 30, 2009).

16. Triumph of the Nerds, PBS documentary written and hosted by Robert X.

Cringely (1996, New York).

17. BusinessWeek, February 6, 2006, businessweek.com/magazine/

content/06_06/b3970001.htm (accessed January 30, 2009).

18. Apple, “Apple Introduces New iPod Touch,” Apple press release,

September 9, 2008, apple.com/pr/library/2008/09/09touch.html

(accessed January 30, 2009).

19. YouTube, “Macworld San Francisco 2003—PowerBook 17” + 12” Intro (Pt.

1),” YouTube, youtube.com/watch?v=3iGTDE9XqJU (accessed January 30,

2009).

20. Gregory Berns, Iconoclast (Boston: Harvard Business Press, 2008), 36.

Scene 11: Share the Stage

1. YouTube, “Macworld San Francisco 2006—The MacBook Pro

Introduction,” YouTube, youtube.com/watch?v=I6JWqllbhXE (accessed

January 30, 2009).

2. YouTube, “Macworld Boston 1997—The Microsoft Deal,” YouTube,

youtube.com/watch?v=WxOp5mBY9IY (accessed January 30, 2009).

3. Apple, “Apple Special Event October 2008,” Apple, apple.com/quicktime/

qtv/specialevent1008 (accessed January 30, 2009).

4. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

5.

Ibid.

6. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).

7. Apple, “Macworld 2008 Keynote Address,” Apple, apple.com/quicktime/

qtv/mwsf08 (accessed January 30, 2009).

8. YouTube, “Noah Wyle as Steve—EpicEmpire.com,” YouTube, youtube

.com/watch?v=_KRO5Hxv_No (accessed January 30, 2009).

NOTES
229

Scene 12: Stage Your Presentation with Props

1. Apple, “Apple Special Event October 2008,” Apple, apple.com/quicktime/

qtv/specialevent1008 (accessed January 30, 2009).

2.

Guy Kawasaki, The Macintosh Way (New York: HarperCollins, 1990), 149.

3.

Ibid.

4.

Ibid.

5.

Ibid.

6.

Ibid.

7. Apple, “WWDC 2008 Keynote Address,” Apple, apple.com/quicktime/qtv/

wwdc08 (accessed January 30, 2009).

8. YouTube, “Macworld 2007—Part 4—Steve Jobs Demos the

iPhone (Video),” YouTub
e, http://macblips.dailyradar.com/video/

macworld_2007_part_4_steve_jobs_demos_the_iphone (
accessed January 30, 2009).

9. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, apple

.com/quicktime/qtv/mwsf07 (accessed January 30, 2009).