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Authors: Matt Beaumont

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If you could take your nose out of
Cosmo
for one moment, a fresh pot of coffee would be nice.

Harriet Greenbaum – 2/7/00, 11:25am
to:
All Departments
cc:
[email protected]
re:
A NEW DAWN

It has been a turbulent start to the year, but I am certain the changes that have resulted are both exciting and positive.

Firstly, I would like to say an enormous thank you to David Crutton. His Herculean efforts have given us a solid foundation upon which to build a bright future. His forceful personality and ceaseless dynamism are our loss and Romania’s gain.

Secondly I would like you to join me in congratulating Dan Westbrooke as he steps down from running client services and takes up his important new role. As Director of Resource and Training, the graduate intake programme is in excellent hands.

And finally I would like you to offer your full support to our new creative directors.

Over the last six months Pinki Fallon has demonstrated both her dedication and flair on countless occasions. She deserves this opportunity to lead Miller Shanks in the quest for creative excellence.

In Barry Clement, who joins us today from Abbott Mead Vickers, she has a charming, experienced and incredibly talented deputy.

Pinki’s promotion and Barry’s arrival stand as a symbol of our determination to rise to a position of pre-eminence in British advertising.

Let’s help them get off to a flying start by winning the Barbie pitch!

Harriet Greenbaum

CEO

Pinki Fallon – 2/7/00, 11:34am
to:
Harriet Greenbaum
cc:
 
re:
Barbie

Harriet, you know my reservations. I find it hard to condone a product that cynically exploits girls at a vulnerable age and presents
them with oppressive stereotypes. I’d feel more comfortable with it if we proposed a fundamental repositioning of their entire product range. Think of the positive role models we could give children. Imagine Lesbian Trucker Barbie, Single-Mum Barbie or Size-16 Barbie. Perhaps Barry and myself should get together with a couple of teams and brainstorm this . . . 

*
For our trip to Mauritius, in case you were wondering.

*
Preparing myself mentally for an arduous three-in-a-bed scenario, in case you were wondering.

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