The Natural: How to Effortlessly Attract the Women You Want (8 page)

After personally transforming my own style and spending hundreds of hours studying the art of coolness when it comes to fashion, along with helping thousands of students trade in their loose-fitting t-shirts for button-downs, I developed the following concise list of rules for dialing in your fashion:

  
Don’t dress generically
. If your clothes are so plain that they can’t be commented on by a woman, even one trying hard to find something nice to say, then you’re generic. If you’re wearing drab colors with standard cuts and generally blending into the background, you’re not making the most of your personal style. Look around at other men and see how much you can notice about their sense of style. If their jeans have details and funky touches, those are better than standard Levis. If the sweater or t-shirt has a tailored cut, a slogan, cool detailing, funky colors, or a graphic, it’s something outside of the generic (i.e., boring) and reflects your personality in a much better way.

  
Spend money on the right things
. An expensive shirt or pair of jeans is wasted if your shoes are ugly. Spend a lot of money on a couple of good pairs of shoes (one black, one brown). You can mix cheap (but well-fitting) jeans and shirts with great shoes, and you’ll look like you’re wearing an expensive outfit. After nice shoes, the jacket is the second most important thing (in winter). Next is the shirt or T-shirt, and last are the jeans or pants. A few great outfits are better than lots of average ones.

  
Match clothes correctly
. Blue jeans and brown shoes are better (as in more eye-catching and unique) than blue and black. Don’t wear more than three colors in combination. Skinny pants paired with a baggy shirt are just plain wrong; the fits should all match. More than one bold color probably means a clash. Sport shoes have no place other than the gym, but brand-new designer sneakers are okay.

  
Accessorize wisely
. Don’t over-accessorize for the sake of it. If you naturally have that surfer style, some beads are great; but if you are a businessman it’ll make you look a little strange. Stick to an interesting watch and a nice leather belt. If at all possible, leave your earrings and nose rings at home.

Peacocking Gone Wrong

Peacocking is the technique of wearing clothes and accessories that attract attention. There’s a right way—adopting your own individualistic style—and a wrong way to peacock. Many wannabe ladies’ men copy the clothes and accessories of guys who are famously good with women—rock stars who have unique styles, for example. I often see these wannabes around, and they look uncomfortable and forced—like they’re wearing something because they
think
they should wear it. It doesn’t suit them; it’s not a style that represents their character. These guys will get attention, yes; but subconsciously a woman will find their appearance strange. They look weird and stand out in a bad way. If you must peacock, wear things that you like to wear because you think they work for
your
personality.

  
Get the best haircut you can afford
. If you’re not getting comments on your haircut, you could possibly do better. Go to an expensive salon for a free consultation, find out what would be the best cut for your face shape and hair type, and then get the actual cut done in a cheaper place. And by all means keep it maintained. My “designer haircut” actually saves me money—I only cut it every three months and use no product!

  
Be well groomed
. Get the dirt out from under your fingernails. Brush your teeth. Shine your leather shoes. Keep cologne and aftershave to a bare minimum.

  
Look like you’re successful and comfortable with women
. Wear your clothes in the right way—unbutton your top buttons, roll your sleeves up. Look around and copy sexy styles. Looking like you’re successful with women is something you can’t do with generic clothes. Think Colin Farrell, Johnny Depp, and David Beckham.

The concepts I’ve just explained and the steps that I’ve just outlined are the ones that I personally used to change the way I think, feel, and behave—both in everyday life and around women. I’m confident that if you follow in my footsteps, you will see very similar results.

At first, taking on new mannerisms and behavior patterns might seem a bit awkward and clunky. I urge you to keep at it; keep your focus on constantly improving, one day at a time. Eventually, you will look in the mirror one day and you will be blown away by the person you’ve become. Do your affirmations, build positive emotional patterns and states, work on your body language, practice being assertive and charismatic, and upgrade your fashion. Don’t focus on perfection. Just focus on progress.

Keep at it, and I promise you, you will be pleasantly surprised by the person you become, and of course by the new ways in which women start looking at you and treating you.

N
ow that you know the keys to becoming an attractive male, it’s time to master the art of seduction, acquiring the ability to go out any night and take a beautiful woman home, if you so choose.

In this section, I offer you the method I have developed—and use to this day—to meet, attract, and sleep with beautiful women.

We begin, in this chapter, by establishing an overarching framework for your interactions—a “map” if you will—that you can follow from the moment you meet a woman, until the moment you are kissing her goodbye the next morning. Then we will dive into the specifics of each step—the exact methods, techniques, and strategies you will be employing to successfully seduce the women you choose.

This is the material that separates the guys who get “lucky” from the guys who get laid. Study this section carefully—read through each chapter more than once—and then be prepared to take action. There is no limit to what you can achieve, once you do.

When I first began learning the pickup game, I was literally drowning in information—and misinformation—about being good with women.

One guru would say women want a man who can’t be controlled. Another would say women want an emotionally deep man that they can connect with.