Start Your Own Business (121 page)
Read Start Your Own Business Online
Authors: Inc The Staff of Entrepreneur Media
as market research source
marketing on.
See
online marketing
See
online marketing
internet radio advertising
interruption insurance
inventory control
accounting and
avoiding excess inventory
cash flow and
inventory accounting
inventory turnover
inventory valuation
maintaining inventory
POS systems and
sole suppliers
suppliers
systems for
investment angels
investors, finding.
See
equity financing
See
equity financing
job applications
key person insurance
keywords
kiosks, retail
laptop computers
last in, first out (LIFO)
lawsuits
lawyers
billing methods of
choosing
controlling cost of
evaluating effectiveness of
need for
reimbursable expenses and
leasing
commercial property
employees
equipment
mailing equipment
legal advisors.
See
lawyers
See
lawyers
legal costs
legal structures.
See
business structures
See
business structures
lemons, purchasing
letters of credit
leverage ratios
liabilities
liability insurance
life insurance
life stages, marketing and
lifestyle, goals and
light industrial parks
limited liability companies (LLC)
limited liability partnerships (LLP)
limited partnerships
line-of-credit loans
lines of credit
LinkedIn
liquidity ratios
lists, mailing
loan agreements
loans
applying for
banker relationships and
government loans
loan agreements
sources of
types of
location
accessibility and
building infrastructure and
commercial leases
competition and
demographics and
foot traffic and
growth and
history of
image and
location-related expenses
ordinances
parking and
proximity considerations
real estate costs
rent
style of operation and
types of
utilities
worksheet for choosing
long-range plans
loyalty
magazine advertising
mailing equipment
leasing, buying vs.
for mass mailings
types of
mailing lists
manufacturers
market, defining.
See
target market
See
target market
market potential, business ideas and
market research
of competition
of consumers
defined
e-commerce businesses and
of industries
primary sources
of proposed niche
purpose of
questions for
secondary sources
types of
marketing.
See also
advertising; public
See also
advertising; public
relations
brand building.
See
branding
See
branding
direct mail.
See
direct mail advertising
See
direct mail advertising
office design and
online.
See
online marketing
See
online marketing
planning.
See
marketing plans
See
marketing plans
referrals, asking for
with social media.
See
social media marketing
See
social media marketing
target marketing
websites and
marketing plans
market research and.
See
market research
See
market research
marketing budget
marketing goals and
marketing strategies/tactics and
planning checklist
situation analysis in
target audience and
websites and
markup
meal expenses
media outlets
mediation
Medicare tax
mentors
MicroLoan Program
mini-trials
minority-owned businesses
misclassification of employees
mission statements
mobile working
motivating customers
motor vehicle checks
multifunction devices (MFD)
naming your business
brainstorming names
business identity and
coining names
criteria for
differentiation and
“doing business as” names
dos and don’ts of
marketing and
naming firms and
trademarks and
natural searches
necessary expenses
negotiating
in alternative dispute resolution
bargaining positions in
bargaining styles in
of commercial leases
compromising in
defined
determining wants
overview
practicing negotiating
preparing for
process steps
sales contracts and
net leases
net operating loss deduction
net profit
networking
newspaper advertising
niche, creating
Ning communities
noise pollution
nonexempt employees
nonprofit organizations
office design
Office of Women’s Business Ownership (OWBO)
online marketing
e-mail newsletters for
holding visitors’ attention
LinkedIn and
overview
search engines and
spam and
using affiliates for
websites and
online presence.
See
websites
See
websites
open market value
open-end leases
open-to-buy
operating cycle
operating expenses
operating loss deduction
operating profit
order-filling priorities
ordinary expenses
organic searches
OSHA regulations
out-of-home advertising
outsourcing
overhead insurance
package insurance policies
paid search services
paid submission
partnerships
part-time businesses
advantages of
balancing full-time jobs with
disadvantages of
family support and
financial planning and
impact on your life
market potential and
pay-for-inclusion
pay-for-placement
paying yourself
market worth and
options for
salary needs
tax implications
PayPal
payroll accounting
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