Authors: Kevin Bales,Ron. Soodalter
Tags: #University of California Press
demand exists, and it is vast. Rachel Lloyd, director of Girls Educational
and Mentoring Service (GEMS), which offers shelter and direction to
sexually exploited girls, says, “A girl or woman might belong to five, or
maybe even ten pimps over the course of a few years; but how many
men have had her in that time? For every twenty kids out there every
night, there are maybe thousands of johns.”
Who are the men who pay for sex, often with enslaved women and
children? They go by several euphemistic names, but for the sake of this
discussion we’ll call them “johns.” They are ubiquitous and have been
for thousands of years. According to Rachel Lloyd, “There seems to be
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an unspoken understanding that men have the right to buy sex. The gov-
ernment wants to believe this, despite the fact that the law forbids it.
Remember, men in public positions have private flaws.”16 Consider all
the sex scandals surrounding our celebrities and officials, says Lois Lee.
“When the mayor of Syracuse is caught trying to buy sex from a fifteen-
year-old girl, or a famous movie star’s name appears on the client list of
a Hollywood brothel, the news is often met with a wink and a nod. It’s
just guys being guys.”17
Whatever the cultural and political ambivalence, the “Pretty
Woman” scenario happens only in the movies. There is no similarity
between a smiling, carefree Julia Roberts and a serially raped thirteen-
year-old girl, forced into service to a gorilla pimp, with no choices and
no exits but one. And let’s face it: most johns are not Richard Gere. Not
only is the “It’s-not-such-a-bad-life” message spread in the media falla-
cious; it stands directly in the path of the public understanding the real-
ities of “the life.”
Still, according to the sociologist Ronald Weitzer, not all johns are
ruthless villains: “As in other moral crusades, the perpetrators are pre-
sented as ‘folk devils.’ Customers are labeled ‘sexual predators’ that
brutalize women.” Weitzer quotes Michael Horowitz, senior fellow at
the Washington, D.C., headquarters of the conservative Hudson
Institute and an acknowledged leader in the antiprostitution campaign:
“We want to drive a stake through the heart of these venal criminals.
This is pure evil.”18 However, Weitzer points out, “Research on cus-
tomers cautions against sweeping characterizations and generalizations.
Customers vary in their background characteristics, motivation, and
behavior, and they buy sex for different reasons. There is no doubt that
some . . . act violently, that some seek out underage prostitutes, and that
some travel to other countries for this purpose.” But we would be jump-
ing to conclusions, states Weitzer, to presume that this is the norm. In
fact, “some analysts make the counterargument that only a small minor-
ity of clients mistreats prostitutes.”19 An opposing view states that the
very act of buying sex in and of itself debases the person in prostitution.
Whatever the john’s motivation, it is clear that prostitution is poten-
tially damaging for any woman involved. Given that prostitution is ille-
gal in most areas of the United States, one approach to reducing the
demand for commercial sex is the “john school,” an intervention program
pioneered in San Francisco. In the spring of 2008 the first in-depth assess-
ment of john schools was published.20 This approach is designed to reduce
the demand for commercial sex and human trafficking by educating men
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arrested for soliciting prostitutes about the negative consequences of
prostitution. Normally, the men are first-time offenders and are given
the choice of paying a fee and attending a one-day class (the “john
school”) or being prosecuted. The curriculum in the school focuses on
the legal consequences of subsequent offenses; on johns’ vulnerability to
being robbed or assaulted while involved in prostitution; on johns’ ele-
vated risk of HIV and STD infection; on the vulnerability of women
serving as prostitutes to rape and assault, health problems, drug addic-
tion, and various forms of exploitation; on pimps’ and traffickers’
recruitment, control, and exploitation of women and girls for profit; on
the links between local street prostitution and larger systems of human
trafficking; and on the drug use, violence, health hazards, and other
adverse consequences that co-occur with street prostitution. The 2008
report was extensive, but two findings are worth noting here: first, that
the schools have been effective in substantially reducing recidivism
among men arrested for soliciting prostitutes; and second, that this
approach is cost-effective, operating for over twelve years at no cost to
taxpayers and generating nearly $1 million for recovery programs for
providers of commercial sex.
Meanwhile, in most cities, the police generally don’t pursue the john
at all, and when they find him at the scene they’ll usually let him go. It’s
different for the woman or child he’s been abusing. Trafficking victim or
not, child or adult, she’s likely to be arrested, while the john goes home
to his wife and kids—a little shaky but none the worse for wear. And the
pimp who put that woman or child on the street has become one of the
new heroes of American popular culture.
T H E P I M P S
Pimps as Folk Icons
It is a cruel twist that victims are often punished by the system that
should protect them while the pimps who victimize them enjoy wide-
spread glamour. As the NGO Polaris Project regularly points out, from
Hollywood, to the major record companies, to the front-stoop stories
of wide-eyed school children, pimps have acquired a glitzy, dangerous,
“outlaw” persona. The 2006 Academy Award for best song went to
“It’s Hard Out Here for a Pimp,” from a Sundance Film Festival
award-winning movie about a pimp with dreams of making it as a
rapper. Its star was Oscar nominated for his sympathetic, if unlikely,
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portrayal of a pimp in turmoil. Some rap and hip-hop music has been
criticized for denigration of women and glorification of the pimp
lifestyle. In 1999, HBO produced
Pimps Up, Ho’s Down,
an “up close
and personal” study of pimps. Apparently, it was popular enough to
justify a sequel.
Every year, pimps hold a “Players Ball” in various cities throughout
the nation, sometimes with the public endorsement of local mayors.
These events serve as showcases for outlandish and expensive clothes
and cars, and, aside from the usual drinking and dancing, include
awards for “No. 1 International Pimp of the Year” and “No. 1 Super
Player.” The Players Ball, first reputedly held in Chicago in 1979 to cel-
ebrate a famous pimp’s birthday, represents a tradition that grows in
popularity and mystique every year, with music and film celebrities
attending and joining in the festivities.21 Some of the balls have even
been covered by national television. The myth of the pimp has so cap-
tured the popular imagination that middle-class teens, college clubs and
fraternities, and adults hold themed “pimps and ho’s” parties. The lore
of pimps permeates our daily lives.
The Dark Side
The Players Ball is, in the words of one club owner, “strictly a dress-up
costume party that is wild and crazy,” having nothing to do with pimps,
prostitutes, or trafficking.22 Yet the pimps who attend are often facing
indictments for sex trafficking, involuntary servitude, sexual abuse of a
minor, kidnapping, assault with a deadly weapon, and racketeering.23
They are men responsible for the kinds of damage listed on a
Department of Health and Human Services (HHS) fact sheet: the phys-
ical damage of “drug and alcohol addiction; physical injuries (broken
bones, burns, concussions, genital/anal tearing); traumatic brain injury
resulting in memory loss, dizziness, headaches, numbness; sexually
transmitted diseases (e.g., HIV/AIDS, gonorrhea, syphilis, urinary tract
infections, pubic lice); sterility, miscarriages, menstrual problems; other
diseases (e.g., TB, hepatitis, malaria, pneumonia); and forced or coerced
abortions,” and the psychological damage of “mind/body separation/
disassociated ego states, shame, grief, fear, distrust, hatred of men, self-
hatred, suicide, and suicidal thoughts . . . Post-traumatic Stress Disorder
(PTSD)—acute anxiety, depression, insomnia, physical hyper-alertness,
self-loathing that is long-lasting and resistant to change . . . [and]
suffer[ing] from traumatic bonding,” in which victims fall in love with
or grow dependent upon their traffickers.24
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Pimps frequently take a lax approach to safe sex; more often than
not, they don’t provide condoms, yet at the same time they expose their
victims to hundreds, perhaps thousands, of men. The law of averages
works against the victim; inevitably, she will acquire, and transmit,
STDs. A study released in late 2007 highlights “the link between HIV-
AIDS and human trafficking” and goes on to say, “We have been encour-
aging U.S. health officials over the past several years to incorporate
strong and clear policies that address this link, and to devote greater
energies and resources to the health aspects of human trafficking, or
modern-day slavery. . . . Health officials have just begun to recognize
this link, and stronger emphasis is needed.”25
The pimps don’t care if their “girls” contract a life-threatening dis-
ease so long as they can continue to make them money. A recent case,
successfully prosecuted by Innocence Lost, involved a Florida pimp
named Justin Evans who was accused of “enticing a minor to engage in
prostitution.” His indictment states that he set up “dates” for the child
at various hotels, checked up on her constantly, and kept every cent she
made. Then, in February 2005, the girl—referred to in the indictment as
“Jane Doe”—was hospitalized for nearly two weeks and diagnosed with
AIDS. Shortly after she left the hospital, Evans put her back to work.
The government secretly recorded a telephone conversation between
Justin Evans and an associate identified as CW, in which they discussed
the girl’s condition:
cw: She in her last stages, dog. You fucked that girl up, man. . . . When
I told you she was sick, dog, don’t put her on the street . . . you was
like, fuck it. I need the money. . . . That whore was too sick, dog.
. . . . . .
evans: What? You don’t think she can still make money?
. . . . . .
cw: That girl dying, dog. Right now, that girl dying.
Apparently, Evans had stripped and beaten the child, knowing she was
seriously ill. CW took him to task, and Evans responded:
evans: That’s part of being a pimp[,] man. In the pimp rulebook it says
when you beat ’em like that. You strip them down naked and beat them.
They respect you more. . . . You’re supposed to strip ’em butt naked . . .
and beat her ass.
cw: You shouldn’t did that girl like that, dog. I feel sorry for that girl,
Justin. . . . Basically, it’s not about her having AIDS. . . . It’s basically
about . . . You know what I’m saying? . . . when she was sick, dog. How
she was treated, dog. She shouldn’t been treated like that, dog.
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evans: Listen. Even though you’re sick, you can still get out there and
pull tricks. If you’re so sick where you can’t walk that’s one thing. But if
you’re still physically able to walk . . . she should be able to go get that
money.26
The child worked for Evans until May 2005, when she was again
hospitalized for AIDS treatment. Her body was covered with blisters
and sores. “Jane Doe” was fourteen years old.27
There is nothing glamorous or romantic here. Behind the flashy
clothes and expensive cars, these are bad guys. They degrade, exploit,
and brutalize the girls and women they control. All three trafficking
qualifiers—force, fraud, and coercion—are here. Pimps claim and dis-
play ownership of their victims, sometimes by tattooing their name on
them, sometimes by branding.28 They control them through beatings
with bats, chains, belts, coat hangers, and ropes; they burn them with
heated wire hangers; they have them gang raped, tortured, locked in car
trunks. They feign affection, even love; they make promises that they
have no intention of keeping; they withhold money. They pump girls
and women with addictive drugs, then use that addiction to control
them. They threaten serious physical injury or death to the girl or her
family; they create an atmosphere of terror; and they exercise total con-