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Authors: Phil Knight

BOOK: Shoe Dog
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It felt like only minutes later that Carter and I were stepping onto the sandy tarmac of Oahu Airport. We wheeled and looked at the sky and thought: That is not the sky back home.

A line of beautiful girls came toward us. Soft-eyed, olive-skinned, barefoot, they had double-jointed hips, with which they twitched and swished their grass skirts in our faces. Carter and I looked at each other and slowly grinned.

We took a cab to Waikiki Beach and checked into a motel directly across the street from the sea. In one motion we dropped our bags and pulled on our swim trunks. Race you to the water!

As my feet hit the sand I whooped and laughed and kicked off my sneakers, then sprinted directly into the waves. I didn't stop until I was up to my neck in the foam. I dove to the bottom, all the way
to the bottom, and then came up gasping, laughing, and rolled onto my back. At last I stumbled onto the shore and plopped onto the sand, smiling at the birds and the clouds. I must have looked like an escaped mental patient. Carter, sitting beside me now, wore the same daffy expression.

“We should stay here,” I said. “Why be in a hurry to leave?”

“What about The Plan?” Carter said. “Going around the world?”

“Plans change.”

Carter grinned. “Swell idea, Buck.”

So we got jobs. Selling encyclopedias door to door. Not glamorous, to be sure, but heck. We didn't start work until 7:00 p.m., which gave us plenty of time for surfing. Suddenly nothing was more important than learning to surf. After only a few tries I was able to stay upright on a board, and after a few weeks I was good. Really good.

Gainfully employed, we ditched our motel room and signed a lease on an apartment, a furnished studio with two beds, one real, one fake—a sort of ironing board that folded out from the wall. Carter, being longer and heavier, got the real bed, and I got the ironing board. I didn't care. After a day of surfing and selling encyclopedias, followed by a late night at the local bars, I could have slept in a luau fire pit. The rent was one hundred bucks a month, which we split down the middle.

Life was sweet. Life was heaven. Except for one small thing. I couldn't sell encyclopedias.

I couldn't sell encyclopedias to save my life. The older I got, it seemed, the shier I got, and the sight of my extreme discomfort often made strangers uncomfortable. Thus, selling anything
would have been challenging, but selling
encyclopedias
, which were about as popular in Hawaii as mosquitoes and mainlanders, was an ordeal. No matter how deftly or forcefully I managed to deliver the key phrases drilled into us during our brief training session (“Boys, tell the folks you ain't selling encyclopedias—you're selling a Vast Compendium of Human Knowledge . . . the Answers to Life's Questions!”), I ­always got the same response.

Beat it, kid.

If my shyness made me bad at selling encyclopedias, my nature made me despise it. I wasn't built for heavy doses of rejection. I'd known this about myself since high school, freshman year, when I got cut from the baseball team. A small setback, in the grand scheme, but it knocked me sideways. It was my first real awareness that not everyone in this world will like us, or accept us, that we're often cast aside at the very moment we most need to be included.

I will never forget that day. Dragging my bat along the sidewalk, I staggered home and holed up in my room, where I grieved, and moped, for about two weeks, until my mother appeared on the edge of my bed and said, “Enough.”

She urged me to try something else. “Like what?” I groaned into my pillow. “How about track?” she said. “Track?” I said. “You can run fast, Buck.” “I can?” I said, sitting up.

So I went out for track. And I found that I
could
run. And no one could take that away.

Now I gave up selling encyclopedias, and all the old familiar rejection that went with it, and I turned to the want ads. In no time I spotted a small ad inside a thick black border.
Wanted: Securities Salesmen
. I certainly figured to have better luck selling securities. After all, I had an MBA. And before leaving home I'd had a pretty successful interview with Dean Witter.

I did some research and found that this job had two things going for it. First, it was with Investors Overseas Services, which was headed by Bernard Cornfeld, one of the most famous businessmen of the 1960s. Second, it was located in the top floor of a beautiful beachside tower. Twenty-foot windows overlooking that turquoise sea. Both of these things appealed to me, and made me press hard in the interview. Somehow, after weeks of being unable to talk anyone into buying an encyclopedia, I talked Team Cornfeld into taking a flyer on me.

CORNFELD'S EXTRAORDINARY SUCCESS,
plus that breathtaking view, made it possible most days to forget that the firm was nothing more than a boiler room. Cornfeld was notorious for asking his employees if they
sincerely
wanted to be rich, and every day a dozen wolfish young men demonstrated that they did, they
sincerely
did. With ferocity, with abandon, they crashed the phones, cold-calling prospects, scrambling desperately to arrange face-to-face meetings.

I wasn't a smooth talker. I wasn't any kind of talker. Still, I knew numbers, and I knew the product: Dreyfus Funds. More, I knew how to speak the truth. People seemed to like that. I was quickly able to schedule a few meetings, and to close a few sales. Inside a week I'd earned enough in commissions to pay my half of the rent for the next six months, with plenty left over for surfboard wax.

Most of my discretionary income went to the dive bars along the water. Tourists tended to hang out in the luxe resorts, the ones with names like incantations—the Moana, the Halekulani—but Carter and I preferred the dives. We liked to sit with our fellow beachniks and surf bums, seekers and vagabonds, feeling smug about the one thing we had in our favor. Geography. Those poor suckers back home, we'd say. Those poor saps sleepwalking through their humdrum lives, bundled against the cold and rain. Why can't they be more like us? Why can't they seize the day?

Our sense of carpe diem
was heightened by the fact that the world was coming to an end. A nuclear standoff with the Soviets had been building for weeks. The Soviets had three dozen missiles in Cuba, the United States wanted them out, and both sides had made their final offer. Negotiations were over and World War III was set to begin any minute. According to the newspapers, missiles would fall from the sky later today. Tomorrow at the latest. The world was Pompeii, and the volcano was already spitting ash. Ah well, everyone in the dive bars agreed, when humanity ends, this will be as good a place as any to watch the rising mushroom clouds. Aloha, civilization.

And then, surprise, the world was spared. The crisis passed. The sky seemed to sigh with relief as the air turned suddenly crisper, calmer. A perfect Hawaiian autumn followed. Days of contentment and something close to bliss.

Followed by a sharp restlessness. One night I set my beer on the bar and turned to Carter. “I think maybe the time has come to leave Shangri-La,” I said.

I didn't make a hard pitch. I didn't think I had to. It was clearly time to get back to The Plan. But Carter frowned and stroked his chin. “Gee, Buck, I don't know.”

He'd met a girl. A beautiful Hawaiian teenager with long brown legs and jet-black eyes, the kind of girl who'd greeted our airplane, the kind I dreamed of having and never would. He wanted to stick around, and how could I argue?

I told him I understood. But I was cast low. I left the bar and went for a long walk on the beach. Game over, I told myself.

The last thing I wanted was to pack up and return to Oregon. But I couldn't see traveling around the world alone, either. Go home, a faint inner voice told me. Get a normal job. Be a normal person.

Then I heard another faint voice, equally emphatic. No, don't go home. Keep going. Don't stop.

The next day I gave my two weeks' notice at the boiler room. “Too bad, Buck,” one of the bosses said, “you had a real future as a salesman.” “God forbid,” I muttered.

That afternoon, at a travel agency down the block, I purchased an open plane ticket, good for one year on any airline going anywhere. A sort of Eurail Pass in the sky. On Thanksgiving Day, 1962, I hoisted my backpack and shook Carter's hand. “Buck,” he said, “don't take any wooden nickels.”

THE CAPTAIN ADDRESSED
the passengers in rapid-fire Japanese, and I started to sweat. I looked out the window at the blazing red
circle on the wing. Mom Hatfield was right, I thought. We were
just
at war with these people. Corregidor, the Bataan Death March, the Rape of Nanking—and now I was going there on some sort of
business
venture?

Crazy Idea? Maybe I was,
in fact
, crazy.

If so, it was too late to seek professional help. The plane was screeching down the runway, roaring above Hawaii's cornstarch beaches. I looked down at the massive volcanoes growing smaller and smaller. No turning back.

Since it was Thanksgiving, the in-flight meal was turkey, stuffing, and cranberry sauce. Since we were bound for Japan, there was also raw tuna, miso soup, and hot sake. I ate it all, while reading the paperbacks I'd stuffed into my backpack.
The Catcher in the Rye
and
Naked Lunch
. I identified with Holden Caulfield, the teenage introvert seeking his place in the world, but Burroughs went right over my head.
The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product.

Too rich for my blood. I passed out. When I woke we were in a steep, rapid descent. Below us lay a startlingly bright Tokyo. The Ginza in particular was like a Christmas tree.

Driving to my hotel, however, I saw only darkness. Vast sections of the city were total liquid black. “War,” the cabdriver said. “Many building still bomb.”

American B-29s. Superfortresses. Over a span of several nights in the summer of 1944, waves of them dropped 750,000 pounds of bombs, most filled with gasoline and flammable jelly. One of the world's oldest cities, Tokyo was made largely of wood, so the bombs set off a hurricane of fire. Some three hundred thousand people were burned alive, instantly, four times the number who died in Hiroshima. More than a million were gruesomely injured. And nearly 80 percent of the buildings were vaporized. For long, solemn stretches the cabdriver and I said nothing. There was nothing to say.

Finally the driver stopped at the address written in my notebook. A dingy hostel. Beyond dingy. I'd made the reservation through American Express, sight unseen, a mistake, I now realized. I crossed the pitted sidewalk and entered a building that seemed about to implode.

An old Japanese woman behind the front desk bowed to me. I realized she wasn't bowing, she was bent by age, like a tree that's weathered many storms. Slowly she led me to my room, which was more a box. Tatami mat, lopsided table, nothing else. I didn't care. I barely noticed that the tatami mat was wafer thin. I bowed to the bent old woman, bidding her good night.
Oyasumi nasai.
I curled up on the mat and passed out.

HOURS LATER I
woke in a room flooded with light. I crawled to the window. Apparently I was in some kind of industrial district on the city's fringe. Filled with docks and factories, this district must have been a primary target of the B-29s. Everywhere I looked was desolation. Buildings cracked and broken. Block after block simply leveled. Gone.

Luckily my father knew people in Tokyo, including a group of American guys working at United Press International. I took a cab there and the guys greeted me like family. They gave me coffee and a breakfast ring and when I told them where I'd spent the night they laughed. They booked me into a clean, decent hotel. Then they wrote down the names of several good places to eat.

What in God's name are you doing in Tokyo? I explained that I was going around the world. Then I mentioned my Crazy Idea. “Huh,” they said, giving a little eye roll. They mentioned two ex-GIs who ran a monthly magazine called
Importer
. “Talk to the fellas at
Importer
,” they said, “before you do anything rash.”

I promised I would. But first I wanted to see the city.

Guidebook and Minolta box camera in hand, I sought out the
few landmarks that had survived the war, the oldest temples and shrines. I spent hours sitting on benches in walled gardens, reading about Japan's dominant religions, Buddhism and Shinto. I marveled at the concept of
kensho
, or satori—enlightenment that comes in a flash, a blinding pop. Sort of like the bulb on my Minolta. I liked that. I wanted that.

But first I'd need to change my whole approach. I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.

In every religion, it seemed, self is the obstacle, the enemy. And yet Zen declares plainly that the self doesn't exist. Self is a mirage, a fever dream, and our stubborn belief in its reality not only wastes life, but shortens it. Self is the bald-faced lie we tell ourselves daily, and happiness requires seeing through the lie, debunking it.
To study the self,
said the thirteenth-century Zen master Dogen,
is to forget the self.
Inner voice, outer voices, it's all the same. No dividing lines.

Especially in competition. Victory, Zen says, comes when we forget the self and the opponent, who are but two halves of one whole. In
Zen and the Art of Archery
, it's all laid out with crystal clarity.
Perfection in the art of swordsmanship is reached . . . when the heart is troubled by no more thought of I and You, of the opponent and his sword, of one's own sword and how to wield it. . . . All is emptiness: your own self, the flashing sword, and the arms that wield it. Even the thought of emptiness is no longer there.

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