| | England's Fab Four and China's Great One come together, right now, over me. On the ceiling dome of Beijing's new Hard Rock Café, the Beatles, Chuck Berry, and other venerable ancestors of rock pose like tourists in front of Beijing's Temple of Heaven and Tiananmen Gate. Mao gazes down from his perch on Tiananmen at posters of the Sex Pistols, Chinese bartenders mixing cocktails under a sign that reads `Love All, Serve All,' Westerners scoffing burgers, and local DJs downing draught beers. It's hard to tell if he's still smiling. 235
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In fact, the new Mao Cult shared a number of features in common with the cult of Elvis, "the King," spirit guide of the Hard Rock chain. In Dead Elvis: A Chronicle of a Cultural Obsession, Greil Marcus described the Elvis cult in terms that strike a familiar chord as we contemplate the abiding popularity of Chairman Mao in China:
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| | When he died, the event was a kind of explosion that went off silently, in minds and hearts; out of that explosion came many fragments, edging slowly into the light, taking shape, changing shape again and again as the years went on. No one, I think, could have predicted the ubiquity, the playfulness, the perversity, the terror, and the fun of this, of Elvis Presley's second life: a great, common conversation, sometimes, a conversation between specters and fans, made out of songs, art works, books, movies, dreams; sometimes more than anything cultural noise, the glossolalia of money, advertisements, tabloid headlines, bestsellers, urban legends, nightclub japes. In either form it wasisa story that needed no authoritative voice, no narrator, a story that flourishes precisely because it is free of any such thing, a story that told itself. 236
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In some ways the popular and "ironic" rehearsals of Mao and Mao-era styles are typical of what, in 1994, the now defunct London journal The Modern Review termed the "art of revival." 237 As critics writing for TMR, which specialized in "low brow culture for highbrows," state: ". . . although revivals don't offer convincing reconstructions of the past, preferring re-arrangements, the way one period re-arranges another certainly offers a telling impression of the revivalist age.'' 238 This was certainly true of the new Mao Cult of the early 1990s. Economic reform and ideological decay had freed Mao from the carefully-cultivated persona fostered by Party propaganda.
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Another aspect of the Mao Cult was that it capitalized on China's new teeny-bopper and youth culture marketthat is, the buying power of the young. Many consumers of Mao products were adolescents or people in their early twenties who were unfamiliar with the Mao era. Unconcerned with the burdens of the past, they could indulge their curiosity and be playful in their approach to Mao memorabilia. Young people often regarded Mao not as a
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