Reckless (Renegades #1) (12 page)

They must have been talking about some kind of final design project they had to complete before they graduated. Both women were juniors at Parsons the New School for Design in New York. The leading powerhouse in the fashion industry, Parsons had been Lexi’s fantasy college once upon a time. She’d been five or six when she’d realized she had as much chance of getting to college as her mother had of holding any job longer than three weeks, sobriety longer than three months, or a husband longer than three years.

At this stage of her life, Lexi wasn’t exactly jealous of the other women. She sure didn’t want to go backward. Lexi had paid heavy dues from a very early age to get where she was now. Had swept floors, delivered coffee, organized offices, cleaned lunchrooms. She’d pinned patterns until she needed a freaking blood transfusion from all the finger pricks. Had cut fabric until her hands ached so bad she couldn’t hold a toothbrush. Had sewn piecework until she thought her spine had fused into a permanent C. She’d also taught herself by reading and asking questions and researching. And designing, sewing, ripping out stitching, and doing it all over again.

But while she was at least ten years ahead of these women in experience, their degree from Parsons would always carry more weight with some people. Beth and Casey would always be considered better designers because they had that piece of paper from an institution. And Lexi would always be looked down upon because she didn’t. Which was another reason this partnership was so important to her. Because with hundreds of students like Beth and Casey graduating from programs like Parsons every year, if Lexi didn’t continue to move forward, achieve, and grow, others would trample her as they passed. And the longer she waited to do it, the more competition—educated competition—she’d have.

Lexi didn’t know how to do anything but design and sew. She knew a little about bookkeeping, a little about marketing, a little about customer service. But she didn’t know enough about anything to make a career out of it. And sewing for other people barely paid enough to eat, let alone rent an apartment in Los Angeles.

Besides, LaCroix Designs wasn’t just Lexi’s sole financial income. It was her identity. It was her happiness. It was her life. And sitting here with Martina Galliano, Beth, and Casey brought out every insecurity Lexi tried so hard to hide…and deny.

Casey turned narrowed eyes on Lexi. “How long did this take you?”

“The whole dress…four months.”

“And you know how much it cost?” Beth asked but didn’t wait for an answer. “Thirty thousand dollars.”

The look on Casey’s face made Lexi laugh. She looked at Martina. The woman was watching Beth and Casey with the affection of a mother.

Her gaze shifted to Lexi without moving her head. “Still not enough for all that work.”

Lexi shrugged. But she knew Martina was right.

“This partnership will change that, Lexi.”

Lord, finally. It had taken her long enough to get to the point.

A waiter appeared and set salads down in front of each of the four women. Lexi took the time to break from her intent train of thought. She glanced around the restaurant again, fatigue settling in. She thought of Jax and hoped he wasn’t tired. Hoped he wasn’t distracted. Didn’t like thinking about something happening to him because she’d kept his mind and body too busy with sex to get the rest he needed.

She reassured herself he was fine and smiled at the thought of stopping at the gorgeous lingerie shop she’d seen on her way here when she was done with this meeting. She wanted to pick up something special for tonight. After their amazing time together this morning, she just might be ready to turn on the lights.

He was so much more than she’d ever expected.

“Pepper, miss?”

Lexi looked up at the waiter standing beside her, an expectant look on his dark face. He was a slim man in his fifties and held a pepper cracker poised over her salad.

“Oh no,” Lexi said, “thank you.”

He moved on to Beth sitting on Lexi’s right. The young woman, Lexi guessed to be in her early twenties, enthusiastically accepted.

“I can’t wait to hear what you have planned,” Lexi said, waiting to pick up her fork until the waiter had peppered Casey’s salad and left the table.

Martina beamed. Her bronze skin glowed from within as her smile overtook her features. She set down her own fork and clapped her hands over her plate. “Oh, I just love talking about this. Poor Beth and Casey.” She sent both young women an apologetic smile. “They’ve had to listen to me nonstop for months.”

Lexi chewed a small bite of lettuce as Beth said, “We could listen to her talk forever.”

“Well, good. You girls just go ahead with your salads and I’ll do what I do best—talk.” Martina picked up her wine, ignoring her salad, and settled her gaze on Lexi. “Now, Beth and Casey will tell you that I rarely think or speak in a linear manner and I often veer off on tangents. But I generally get everything said that needs to be said, and there’s always time for questions.”

“Then I’ll understand everything,” Lexi said with a smile.

“Beth gave you an overview of what we’re trying to achieve,” Martina said, “a line of wedding dresses for the luxury wedding market.”

The phrase “luxury wedding market” had only recently been coined, and she didn’t know by whom. But the term had been showing up in all types of media more often over the past year.

“That would be a wedding with a budget of $100,000 or more,” Lexi confirmed.

“Exactly.” Martina’s eyes sparkled with excitement. “Our market research shows this is currently a nine-
billion
-dollar industry and that the number of these weddings has increased every year for the last decade. But the best part is that they’re forecast to
double
over the next five years.”

Lexi already knew this. In fact, she knew a lot more. She knew the market value of every type of wedding and what percentage of each type went toward the gown. She knew their forecasted growths for the next decade, knew their target customers, and had about two dozen other different breakdowns on the topics.

“We’re talking about gowns between fifteen and twenty-five thousand,” she confirmed. “Occasionally more.” When Martina nodded, Lexi asked a question there had been some debate over in business journals. “Do you think those forecasts are realistic considering the economy?”

“According to our research, for that target market, when a bride and/or the family of the bride are deciding how much to invest in that once-in-a-lifetime special day, the economy doesn’t come into play.”

Lexi thought of her own business and nodded. “I have to admit, I haven’t seen a decline in my business despite the ongoing economic crisis. I’ve attributed that to my high-end clientele. It seems that people with money always have money.” Lexi grinned. “That’s fantastic news for us, isn’t it?”

“Very.” Martina laughed. “But we’re looking at this market for more than just wedding dresses. The couples or the bride’s or groom’s parents often host events over a two- or three-day period. We’re looking at this as a multipronged sale, where one wedding dress turns into one wedding dress, half a dozen cocktail dresses, and a few honeymoon clubbing outfits or classy sundresses.

“And that’s just for the bride. There’s always the mother of the bride, the bridesmaids, the flower girls.” Martina motioned in a circle with her wineglass. “You know how these things blossom.”

“I sure do,” Lexi murmured before sipping her own wine. She toyed with another piece of salad, but she was only eating to be polite. Even though she was hungry, she was too excited, too nervous to eat.

“Which brings me to the details about the designs we’re looking for in this line,” Martina said.

“The brides in this target market are slightly older.” Lexi set down her fork and spoke with authority and confidence. This was her area of expertise. This was her business. This was the reason Martina had come to her, and she was going to make sure her strong points shone. “Between twenty-eight and thirty-two. Whether they’re paying for the wedding with their fiancé or their parents are paying, they are savvy, demanding, and know what they want—over-the-top, unique, sophisticated couture—possibly haute couture—designs with a traditional flair. The most popular colors would be ivory, champagne, and light metallics, but white is a must.”

Martina’s lips parted. Her dark eyes widened. “Yes. Exactly.” She sent an excited glance at each of her assistants. “Didn’t I tell you she would be perfect?”

Lexi picked up her wine for a sip, feeling a little more confident.

“Now, I know it’s early,” Martina said, “but we’ve got an amazing marketing and sales department, and after pitching the line, we’ve been assured a spot in Barney’s, Bloomingdale’s, Lord and Taylor, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Nordstrom.”

Lexi choked on her wine and covered her mouth with her napkin. Beth and Casey laughed easily.

“Oh my,” Lexi finally got out.

She’d known Galliano’s would have reach, but this…

“You’re a big part of why they were interested,” Martina said. “Part of the pitch included showing your spread in
American Bride
.”

Lexi moved her hand to her chest. A mix of humility and pride swelled beneath her breastbone and stole her breath. Martina grinned, her eyes warm, as if she understood what that meant to Lexi.

“And that’s only the initial tier of distribution.” Martina picked up her fork and nudged the rabbit food around on her plate. “We’ve already nailed down several hundred high-end, specialty boutiques we’ll approach once the release date comes closer.”

Lexi’s mind was spinning. Once she had an in with these locations, she could approach them to talk about carrying her gowns independently of Galliano’s.

For the first time in two decades, Lexi could envision a future where she wasn’t working fourteen-hour days. Where she got to the gym, the grocery store. Where she went to a movie, out on a date.

Her mind darted back to Jax. Her whole body warmed at the thought of sharing her excitement. And she couldn’t freaking wait to tell him.

The waiter came and replaced their salad plates with entrees. The conversation shifted between personal and professional topics and flowed easily. By the time the check arrived, the four of them were laughing and chatting like long-time friends, and Lexi was 500 percent invested in this project.

Martina slid her credit card into the check folder. “Beth, Casey, would you ladies mind bringing the car around while I tie up a few things with Lexi?”

They each hugged her before bubbling all the way out the door.

“They’re wonderful,” Lexi said, watching them until they turned a corner and disappeared.

“They are,” Martina agreed. “Everyone at the company is really fabulous. I’m so fortunate.”

“Sounds like you’re also a very smart businesswoman.”

“As are you, Lexi.” She clasped her hands in front of her on the table and met Lexi’s eyes, a serious expression filling her own. “Which is just one more reason you are my first choice.”

“First choice?” The warmth simmering in Lexi’s body cooled. “Are you…considering alternate designers for this venture?”

Martina sat forward. “If it was up to me, my decision would be made. I’ve admired your ingenuity, craftsmanship, and business savvy for years. But…” She lifted her palms toward the ceiling. “A corporation this size is really run by a board of directors. Of course, they take my input, which carries significant weight, but with others involved, nothing is ever as cut and dried as when a company is smaller and run by a sole proprietor, like LaCroix Designs.”

“I see.” A sick feeling nudged aside all the excitement and hope Lexi had been enjoying just moments ago. “What are you basing your decision on?”

Martina nodded. “Yes, that’s what I wanted to talk to you about. It’s quite informal actually, and not a true competition at all.”

Competition.

Lexi’s stomach soured. The word conjured images of backbreaking hours at a sewing machine, bloody fingers, burning eyes, tears, years ticking off her life span.

She’d spent many years entering competitions. They’d been a valuable way to get noticed when she’d been nobody. Even more valuable for Lexi because she lacked a formal design education. But she’d gladly given them up long ago.

“You and the other two designers the board chose to consider are all participating in the Luxe Couture Bridal Fashion Show this year,” Martina said. “Several key members from the board will be there and will put in their vote for the designer they prefer at that time.”

Shock speared Lexi’s stomach. “
This
year? You mean the one in
three months
?”

“I know its short notice, but Lexi…” She reached out and covered Lexi’s hand with hers. “Your designs are so extraordinary, whatever you already have planned for the show will outshine your competitors. All I would suggest is that you add a few gowns that reflect the luxury wedding market we’re targeting.”

Add a few gowns. At the luxury-wedding-market level. In three months.

Lexi’s brain blurred as if she’d run headlong into a door.

Then the ten custom gowns she’d already promised clients crowded her mind, and the next three months flashed in her head like a slide show. Takeout food cluttering her desk, fabric filling her loft until she couldn’t find anything. Sleepless nights, bleeding fingers, headaches. Days without showering, haircuts, the gym. A frustrated Rubi. Irritable employees.

Jax.

Her shoulders fell two inches. Her stomach burned.

She dragged her thoughts away from all she’d be sacrificing—after she’d already spent years sacrificing—and directed it back to what she’d have to do to win. She knew all the designers signed up for the Luxe Couture show, and every one was her equal—or well beyond. Martina was either full of shit or completely clueless. Lexi couldn’t believe the woman was either.

“And my competition would be…?” Lexi asked.

Martina pulled her hand back and threaded her fingers together. “The board has decided not to share that information.”