Purple Cow (25 page)

Read Purple Cow Online

Authors: Seth Godin

Tags: #Business & Economics, #Marketing, #General

BOOK: Purple Cow
10.63Mb size Format: txt, pdf, ePub
 
—Chris Landry
www.christopherlandry.com
Brand and Company Index
 
A
 
Accenture
 
adidas
 
Airborne Express
 
Airshow Mastering
 
Alamo Drafthouse
 
Allstate
 
AltaVista
 
Altoids
 
 
Amex
 
AOL
 
Apple
 
Archer Daniels Midland
 
Archie McPhee
 
Armani
 
AT&T
 
Avis
 
Avon
 
B
 
Bacardi
 
Band-Aid
 
Barbie
 
Battling Tops
 
Beetle
 
Ben & Jerry’s
 
Best Buy
 
BIC
 
Blair’s After Death Hot Sauce
 
Bloomberg
 
BMW
 
Boar’s Breath
 
Boeing
 
Bold
 
Bose
 
Bounce
 
Bounty
 
BP
 
Braun
 
Brock’s Restaurant
 
Budweiser
 
Buick
 
Burger King
 
Burton
 
Butterball
 
C
 
Gadillac
 
Canon
 
Cap Gemini
 
Cap’n Grunch
 
Cascade
 
Casio
 
Caterpillar
 
 
Chanel
 
Charmin
 
Cheer
 
Cisco Systems
 
Citibank
 
Coca-Cola
 
Colgate
 
Colgate-Palmolive
 
Comedy Central
 
Compaq
 
Cover Girl
 
Crest
 
Curad
 
D
 
Danone
 
Dario Cecchini
 
Dave’s Insanity
 
Dawn
 
Dell
 
Diamond Kosher salt
 
Disney
 
Downy
 
Dr. Bronner’s
 
Dr. Bukk
 
 
Ducati
 
Duracell
 
Dutch Boy
 
E
 
Enterprise Rental Car
 
Ericsson
 
Excedrin
 
F
 
Fast Company
 
Federal Express
 
Fidelity
 
Folgers
 
Ford
 
Four Seasons
 
Frontière
 
G
 
Gap
 
GE
 
General Foods
 
General Mills
 
Gillette
 
GM
 
Goldman Sachs
 
Google
 
 
Gucci
 
H
 
Häagen-Dazs
 
Hallmark
 
Hard Candy
 
Hard Manufacturing
 
Harley
 
Hasbro
 
HBO
 
Head & Shoulders
 
Heineken
 
Heinz
 
Herbal Essences
 
Herman Miller
 
Hertz
 
Hewlett-Packard
 
Honda
 
Honeywell
 
Hooters
 
I
 
IBM
 
IKEA
 
Infoseek
 
Intel
 
Interbrand
 
Irish Spring
 
Ivory
 
J
 
Jack Daniel’s
 
Jeep
 
Jet Blue
 
John Hancock
 
Johnnie Walker
 
Johnny’s Pizza
 
Johnson & Johnson
 
J. Peterman
 
JPMorgan
 
Just Bulbs
 
Just Shades
 
K
 
Kellogg’s
 
KFC
 
Kleenex
 
Kmart
 
Kodak
 
KPMG
 
Kraft
 
Krispy Kreme
 
L
 
Levi’s
 
Lillian Vernon
 
Linux
 
Lionel Poilane
 
L. L. Bean
 
Logitech
 
L’Oreal
 
Lost in Boiling Lake
 
Louis’s hamburger shack
 
Louis Vuitton
 
Lycos
 
M
 
McDonald’s
 
MCI
 
McIntosh
 
Mad Cat
 
Mad Dog 357
 
Mad Dog Inferno
 
Magic Cards
 
Marlboro
 
Marriott
 
Marvel Comics
 
Max Factor
 
Maxwell House
 
Melinda’s XXXX
 
Mercedes
 
Merck
 
Merrill Lynch
 
Microsoft
 
Miss Clairol
 
Mobil
 
Moët & Chandon
 
Morgan Stanley
 
Morton
 
Motel
 
Motorola
 
Moviefone
 
MP3
 
Mr. Clean
 
MTV
 
N
 
National
 
Naxos
 
Neiman Marcus
 
Nescafé
 
Nestle
 
Nice’n Easy
 
Nike
 
Nintendo
 
Nissan
 
Nivea
 
Nokia
 
Noxzema
 
NyQuil
 
O
 
Oasis CD Duplication
 
Oil of Olay
 
Oracle
 
Outback Steakhouse
 
OXO
 
P
 
Pain 100%
 
Palm
 
Pampers
 
Panasonic
 
Patagonia
 
Pepsi
 
Pepto-Bismol
 
Pfizer
 
Philips
 
Phoenix
 
Pizza Hut
 
Poland Spring
 
Polo Ralph Lauren
 
Prada
 
Prell
 
Pringles
 
Procter & Gamble
 
Prozac
 
Prudential
 
Q
 
Quaker
 
Quisp
 
R
 
Ray’s Pizza
 
Reebok
 
Reuters
 
Revlon
 
Rolex
 
S
 
Safeguard
 
Sam Adams
 
Samsung
 
SAP
 
Satan’s Revenge
 
Scharffen Berger
 
Schindler
 
Scope
 
Sears
 
Secret
 
Shell
 
SiteSpecific
 
Smirnoff
 
Sony
 
Sotheby’s
 
SoundScan
 
Starbucks
 
Stew Leonard
 
Sun
 
Sweet Mama Jamma’s Mojo Juice
 
T
 
Tampax
 
Target
 
3M
 
Tide
 

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