Predator (31 page)

Over half the web’s content is now digital video, and my friend, J.D. Lasica, a citizen video expert says: ‘Many predict the web will eventually be 98 per cent video.’

Source
: Global Neighbourhoods:
Why Ustream will change mainstream

I was not sure and I am still not a hundred per cent sure about that number. However I did some browsing and found the following interesting statistics in 2007:

Granted not a large sampling but an interesting trend, toss in a few of the new ‘online’ video editors and it seems that perhaps life is getting to be more of a ‘dynamic photo’ style these days. Check these Top U.S. Online Streaming Video Properties numbers.

Now a year and a half later the question still remains, the following numbers are available:

• 12.7 billion – The number of online videos watched by American Internet users in a month (November 2008).
  
• 87 – The number of online videos viewed per month per Internet user in USA.
  
• 34 per cent – The increase in viewing of online video in USA compared to 2007.
  
• 3.1 – The number of minutes of an average online video.
  

Compare that to the number of websites as listed by the same source:

• 186,727,854 – The number of websites on the Internet in December 2008.
  
• 31.5 million – The number of websites added during 2008.
  

What does that mean though? I felt strongly then that we should look at this area of technology as the numbers speak for themselves. Now as I consider the problem of the ‘individual voice’ I think it’s even more pertinent now that we push forward. Again these are just my opinions. Nobody knows just where this is all heading. We’ve just got gut feelings, which are signalling a red alert.

OK, now I tend to look more at the simple approach to things and base my thoughts on the real world experiences.

• The Personal Touch
  
• The Personal Chat
  

The personal touch is my ability to personally interact with and communicate with my audience. It’s been my experience that when someone you are trying to communicate with can interact with you, or at least to get to know you, they tend to be able to relate better, thus having a greater ‘desire’ to continue that interaction.

The personal chat is another favourite of mine – if you are out there sharing your thoughts and ideas, then enable your audience to have a 1:1 chat with yourself. By doing so you start to show your audience that they are the priority and that people are paying attention.

Online and social networking are about you being you; it’s about personality and, as that personality is your own, there is no reason to change it – be who you are and continue to be yourself despite that some may want you to change.

Be true to yourself and you will easily survive this ever-changing and evolving online world around us.

Acknowledgements

• To our families, friends and HOPpers at
  http://facebook.com/hopfans
  
• To Team HarperCollins. You rock!
  

Collaborators

• Craig Cmehil
  : Technology evangelist, traveller, blogger, photographer and writer. Creator at ‘Friday Morning Report’.
  
• Devyani Kalvit
  : Editor, traveller and blogger. Creator and poet at ‘Poet’s corner’.
  
• Paddy Padmanabhan
  : Business Incubator, musician, animal lover and traveller. Believes that you do something for a living and something for a life.
  
• Prasun Mazumdar
  : Painter, sculptor, typographer, music lover, traveller, graphic designer at ‘Prasun Mazumdar Design’.
  
• R ‘Ray’ Wang
  : Provocateur, Keynote Speaker and Author on Disruptive Tech, Innovation, Biz Model Strategy and Digital Disruption.
  
• Rohit Tiwari
  : Photographer, dreamer and traveller. Believes in the spirit of life.
  
• Shriya Bisht
  : An artist who stumbled upon fashion. Founder and designer at ‘Maison De Papillon’.
  

About the Author

Kartik Iyengar, besides being a successful corporate professional and an ardent social media digerati, is also a seasoned globetrotter who believes in the spirit of ‘my way and the highway’. Committed to the cause of promoting online awareness, he aspires to be a change agent in creating a better world for the millennials.

First Published in India in 2014 by
HarperCollins
Publishers
India

Copyright © Kartik Iyengar 2014

ISBN: 978-93-5136-281-4

Epub Edition © May 2014 ISBN: 978-93-5136-282-1

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Kartik Iyengar asserts the moral right to be identified as the author of this work.

This is a work of fiction and all characters and incidents described in this book are the product of the author’s imagination. Any resemblance to actual persons, living or dead, is entirely coincidental.

All rights reserved under The Copyright Act, 1957. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this ebook on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins
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Cover design: Prasun Mazumdar

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