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Authors: Jim Wilson

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Like his brother, Rothermere exercised considerable power and influence, not only through the newspapers and magazines he controlled and owned, but also through his wide contacts in political circles. While he could be remarkably prescient in some of his judgements and predictions, he could also be ill-advised in the way he placed his influence behind causes and ideas others might hesitate to become identified with. Unlike his brother Northcliffe, who was inventive, outgoing, impetuous and personable, Rothermere’s personality was more reserved, some said shy and ponderous. His introspective personality was emphasised by his physical stature and the walrus moustache he wore as a younger man. As he grew older he trimmed the moustache but not his manner, which as one writer described it was that ‘of the proud gruff captain of industry’. He could be exceedingly forthright and blunt – even demanding and rude. Princess Stephanie later went on record as calling him ‘erratic, a creature of rapidly changing moods, able to back the idlest of impulses with his millions, open to any suggestion and perfectly ruthless in carrying out any scheme that might bring him journalistic fame or personal prestige’.
5

With his two favourite sons killed in the Great War and unhappily estranged from his wife Lilian, whom he never divorced, Rothermere, despite his riches and his influence, was a somewhat retiring and lonely figure who was inclined to take associates who he liked and respected under his wing. When he befriended someone, Rothermere had the money and the inclination to be immensely generous to them. Jack Kruse was just such a person. Rothermere had been impressed by Jack’s management of his fruit farm in Kent before the First World War. He also admired Jack’s war service in Gallipoli. After the war he asked Jack to be his private secretary, and subsequently promoted him rapidly through the ranks of his company; by 1924 Jack was a director of the Continental edition of the
Daily Mail
,
published in Paris to cater for the needs of British expatriates in Europe.

In March 1924 Lord Rothermere, Kruse, his lordship’s valet and a
Daily Mail
journalist called Arthur Fuller sailed from Monaco, a favourite playground of the rich where Rothermere had a private villa, to New York. Rothermere always travelled first class and stayed in the best hotels. In New York they were booked into the Plaza. It was Jack Kruse’s first time in the United States and it is clear he was impressed, not just by the pace and vigour of life in the vibrant city, but also by the people he met. One of those people was Annabel Wilson. Whatever the circumstances that brought Annabel and Jack Kruse together, it must have been special enough for her to make an immediate impression on Jack, and incidentally on Lord Rothermere, too. The romance was whirlwind by any standards. Within a few weeks of meeting Jack, and a year after her divorce from George Wilson, Annabel, at the age of 31, entered her third marriage. In May the party were back on a transatlantic liner bound for Southampton. This time the passenger list recorded Jack and Annabel Kruse as husband and wife, together with Winifred R. Butcher, described as Annabel’s personal maid. The speed of the courtship and of their marriage in New York was swift by any standards, even by those of the era they were living in, the carefree ‘Roaring Twenties’.

2
R
OTHERMERE
AND
C
HURCHILL

Wealthy and handsome with a distinguished war record, Jack Kruse was one of those young men who ‘had it all’. After returning from the torment of action in one of the harshest theatres of the First World War, the ill-fated Gallipoli Campaign, he sought to put behind him the stress and horror of war by becoming involved in the world of fast sports cars. In the 1920s, motoring was coming of age. Famous marques like Rolls-Royce and Bentley in Great Britain were competing with Continental manufacturers Alfa Romeo, Bugatti and Lancia in Italy, and Mercedes-Benz in Germany. Each company was endeavouring to outdo the others in developing the cream of touring and sporting models. The roads were comparatively traffic free. Speed restrictions and speed cameras were a long way in the future. The open road enticed those with the money, a taste for excitement, and a pioneering spirit. Major sporting competitions, like the Monte Carlo Rally, the Alpine and Le Mans, were magnets to those looking for high-profile thrills. Kruse, with his money and his flamboyance, was well placed to gain pole position in this highly competitive and expensive world.

He had served with distinction in the war. Initially, when the call to arms came, he had signed up to join one of the most select and fashionable units in the British Army, the Queen’s Westminster Volunteers. But once in khaki he was not as enthralled by the army as he thought he would be, and he opted for a transfer to the senior service, the Royal Naval Division, as a second lieutenant. The Royal Naval Division was a creation of Winston Churchill, then First Lord of the Admiralty. In most previous wars a naval brigade had fought alongside the army, and because there was a surplus of officers and men left over from service in the Fleet, Churchill decided they, together with a large part of the Royal Naval Volunteer Reserve, should be formed into one single fighting unit similar to an army division. Probably because Churchill was behind the Dardanelles venture, the Royal Naval Division was among the units sent to Gallipoli. Once appointed to the division, Kruse found that rapid promotion followed, greatly assisted, it would seem, by his friendship with Rothermere.

Lord Rothermere was a close associate and friend of Winston Churchill. Indeed, Churchill frequently wrote for the
Daily Mail
. In his ‘wilderness years’, when he felt rejected by the mainstream of British politics, Churchill knew he could always turn to Rothermere and the
Mail
to boost his income and give wide currency to his views. In the 1930s he was writing as passionately as Rothermere himself about the need for Britain to build up its air force. In the First World War Rothermere served briefly as Britain’s first Secretary of State for Air. Appointed by David Lloyd George, he gave loyal support to the British government. He took the post with the ambition of creating the Royal Air Force, hoping to give a modernising boost to Britain’s capability to prosecute war in the air. At the time, military flying was in the hands of the Royal Flying Corps, aligned to the army, and the Royal Naval Air Service, rather than a separate military organisation. It was Rothermere who, in December 1917, appointed General Sir Hugh Trenchard as his Chief of Air Staff. Trenchard of course went on to become, in the eyes of most people, the father of the RAF. But a share in that glory must also go to Rothermere, though the RAF did not emerge until after Rothermere left his ministerial post. Rothermere encountered strenuous departmental resistance to the sweeping reforms he had hoped to carry out. The strain on him was severe and he had to resign his ministerial post before his dream of forming the Royal Air Force as a third military arm could be realised. ‘Your work,’ Lloyd George wrote to him, ‘has been of inestimable service to the nation, and time will bring with it a full recognition of your achievement.’
1

Rothermere’s interest in air power and his unshakeable belief in the future of aircraft in war marked him out, alongside Churchill, as a leading advocate of building a strong, well-trained air force, and this remained true long after his spell as Secretary of State. In the latter part of the 1930s, when Germany was manufacturing warplanes at a remarkable pace, Rothermere’s view of the bomber as the 1930s’ equivalent of the weapon of mass destruction, and his conviction that there was no adequate defence against it, dominated the campaigns he ran in his newspapers to persuade Britain to rearm, build up her air power and address her defences against aerial bombardment. He had held strong views on the potential of flying for many years. In 1906 the
Daily Mail
had offered a prize of £1,000 for the first cross-Channel flight, and a prize ten times that amount for the first flight from London to Manchester. Rothermere’s energetic promotion of these challenges in his newspapers drew ridicule in some quarters.
Punch
magazine thought the idea preposterous, and lampooned it by offering its own prize for the first flight to Mars. But Rothermere had the last laugh. By 1920 both his prizes had been won.

Much of Rothermere’s extensive correspondence with his friend Winston Churchill is in the Churchill archives at Churchill College, Cambridge. One letter, written shortly after the start of the First World War, indicates that he lobbied Churchill as First Sea Lord, asking him to pull strings on behalf of Jack Kruse to gain him promotion to the rank of captain.
2
Rothermere was granted this favour by Churchill and Kruse secured his promotion. But Rothermere’s intervention in no way guaranteed Jack Kruse an easy war. He was sent to Turkey to fight in the trenches in Churchill’s ill-inspired and costly Gallipoli Campaign. Kruse was among the last to be evacuated from that disastrous adventure in which so many British and Anzac troops lost their lives. On his way home he faced further danger when his ship was torpedoed. But his luck held. He was one of those pulled exhausted from the water and he survived. Eventually, he returned to England to be transferred into the Royal Marines. When the Armistice came he resumed civilian life, rejoining Rothermere at the newspapers, now known as Amalgamated Press.

Rothermere himself was devastated by the war, having lost his two favourite sons, Vere and Vyvyan. Lieutenant Vere Sidney Harmsworth RNVR, like Jack Kruse, endured the horrors of Gallipoli only to die on the Western Front, gallantly leading a charge of his troops from the Royal Naval Division at the Battle of Ancre on 16 November 1916. Captain Harold Alfred Vyvyan Harmsworth died two years later of wounds suffered in action at the second Battle of Cambrai. Rothermere never fully recovered from the loss of his two eldest sons, and he had a fraught relationship with his only surviving son, Esmond. His married life had been just as tragic. He had married Lilian when she was 18. She went on to have a fairly open love affair with his younger brother St John, who was then paralysed in a car accident. Unsurprisingly, it had left Rothermere lonely and depressed, searching for a purpose other than his business, and to an extent living life at the mercy of events rather than entirely in control of them. The sadness of his personal loss in the First World War never left him and was certainly a factor in his later support of Chamberlain and his policy of appeasement.

Rothermere’s brother, Northcliffe, fell out with Churchill over the disaster of the Gallipoli landings. In his newspapers Northcliffe directed much of the blame for what had happened at Churchill, who under severe criticism went on to lose his seat in the Cabinet, and, temporarily breaking from politics, took himself off to the Western Front. Despite his brother’s newspaper campaign, Rothermere remained friendly with Churchill. But the war had taken its toll on him. Later in life, Churchill would recall an emotional moment while dining with Rothermere, when a weary Vyvyan was home on leave from the front line. Rothermere invited Churchill to tiptoe into the boy’s bedroom where he proudly showed Winston the young officer fast asleep. As Churchill noted fondly, Rothermere was ‘eaten up with love of this boy’.
3

Possibly the tragic loss of his two sons explains Rothermere’s kindness towards Jack Kruse. On his return home from war, Kruse was immediately welcomed back to employment with Amalgamated Press on a handsome salary, and it was not long before Kruse was one of Rothermere’s closest, most trusted associates. Shortly before Jack’s marriage to Annabel Wilson, Lord Northcliffe died, leaving a generous legacy in his will of a bonus equal to three months’ pay to all 6,000 of his employees. Rothermere inherited the Amalgamated Press empire, becoming not only one of the most influential men in Britain, the Rupert Murdoch of his day, but also one of the wealthiest. He was owner not only of the
Daily Mail
and the
Daily Mirror
, two of the highest circulation newspapers in the country, but also the
Sunday Pictorial
,
Sunday Dispatch
and the
London Evening News
, together with a number of magazines. In conjunction with Lord Beaverbrook he also bought the Hulton Press, becoming, at the time, the largest newspaper owner in the world.
4

3
T
HE
G
OLDEN
C
OUPLE

When she met and married Jack Kruse, Annabel was not alone in being a divorcee. In July 1918, almost as soon as Jack had returned from war service, he had first married Lilian Kathleen Gilbert. Their marriage certificate describes Jack as an officer in the Royal Marines.
1
Just out of military service, he wanted for little. He was living in London at an expensive address, 41 Pall Mall, and he gave his occupation as ‘of independent means’. Lilian was only 21 and came from Hastings on the south coast. A son, John, was born the following January while the couple were living at Tunbridge Wells. Jack had by then rejoined Rothermere at Amalgamated Press, and while he was described as private secretary to the newspaper owner, his responsibilities were increasingly demanding. They entailed constant travel, both in Britain and on the Continent. A second son, Anthony, was born in July 1920, but it seems Lilian rebelled at the demands Jack’s job was making on their marriage and she began to see another man, George Ernest Took from Folkestone. Jack petitioned for divorce in 1921, citing Took as the co-respondent and claiming custody of the two children. By the following year, when he met Annabel in New York, Jack, father of two sons, was free to pursue her favours. Both were released from unsatisfactory marriages, seeking happiness in their new relationship.

Lilian soon remarried. Not to George Took, but to an army officer named Jennings with whom she moved away from the mainland to live on the Channel island of Jersey. Although Jack had won custody of the children, it would have been difficult for a single man, engrossed in a responsible and demanding job, to provide a suitable home for two young children. An amicable agreement was made that Lilian and her new husband would take the two boys with them to Jersey. Sadly, Annabel was unable to have children herself, so Kruse and his new wife later struck a deal with Lilian, whereby John, then aged 4, left his mother to live permanently with his father. As it turned out, the little boy would have no further contact with his natural mother for the next sixty years. Not surprisingly, he came to regard Annabel as his true mother.

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