LONTAR issue #1 (12 page)

My father was a gambler, but my mother was not. While he wrote letters to the editor that brought the secret police to our door, she made plans for escape. The old Lao Democratic Republic collapsed, and the New Lao King­dom blossomed with tanks on the avenues and tuk-tuks burning on the street corners. Pha That Luang's shining gold
chedi
collapsed under shelling, and I rode away on a UN evacuation helicopter under the care of kind Mrs. Yamaguchi.

From the open doors of the helicopter, we watched smoke columns rise over the city like nagas coiling. We crossed the brown ribbon of the Mekong with its jeweled belt of burning cars on the Friendship Bridge. I remember a Mercedes floating in the water like a paper boat on Loi Kratong, burning despite the water all around.

Afterward, there was silence from the land of a million elephants, a void into which light and Skype calls and e-mail disappeared. The roads were blocked. The telecoms died. A black hole opened where my country had once stood.
 

Sometimes, when I wake in the night to the swish and honk of Los Angeles traffic, the confusing polyglot of dozens of countries and cultures all pressed together in this American melting pot, I stand at my window and look down a boulevard full of red lights, where it is not safe to walk alone at night, and yet everyone obeys the traffic signals. I look down on the brash and noisy Americans in their many hues, and remember my parents: my father who cared too much to let me live under the self-declared monarchy, and my mother who would not let me die as a consequence. I lean against the window and cry with relief and loss.
 

Every week I go to temple and pray for them, light incense and make a triple bow to Buddha, Dhamma, and Sangha, and pray that they may have a good rebirth, and then I step into the light and noise and vibrancy of America.
 

*

My colleagues' faces flicker gray and pale in the light of their computers and tablets. The tap of their keyboards fills the newsroom as they pass content down the workflow chain and then, with a final keystroke and an obeisance to the "publish" button, they hurl it onto the net.

In the maelstrom, their work flares, tagged with site location, content tags, and social poke data. Blooms of color, codes for media conglomerates: shades of blue and Mickey Mouse ears for Disney-Bertelsmann. A red-rimmed pair of rainbow O's for Google's AOL News. Fox News Corp. in pinstripes gray and white. Green for us: Milestone Media—a combination of NTT DoCoMo, the Korean gaming consortium Hyundai-Kubu, and the smoking remains of the New York Times Company. There are others, smaller stars, Crayola shades flaring and brightening, but we are the most important. The monarchs of this universe of light and color.

New content blossoms on the screen, bathing us all in the bloody glow of a Google News content flare, off their WhisperTech feed. They've scooped us. The posting says that new ear bud devices will be released by Frontal Lobe before Christmas: terabyte storage with Pin-Line connectivity for the Oakley microresponse glasses. The technology is next-gen, allowing personal data control via Pin-Line scans of a user's iris. Analysts predict that everything from cell phones to digital cameras will become obsolete as the full range of Oakley features becomes available. The news flare brightens and migrates toward the center of the maelstrom as visitors flock to Google and view stolen photos of the iris-scanning glasses.
 

Janice Mbutu, our managing editor, stands at the door to her office, watching with a frown. The maelstrom's red bath dominates the newsroom, a pressing reminder that Google is beating us, sucking away traffic. Behind glass walls, Bob and Casey, the heads of the Burning Wire, our own consumer technology feed, are screaming at their reporters, demanding they do better. Bob's face has turned almost as red as the maelstrom.
 

The maelstrom's true name is LiveTrack IV. If you were to go downstairs to the fifth floor and pry open the server racks, you would find a sniper sight logo and the words SCRY GLASS—KNOWLEDGE IS POWER stamped on their chips in metallic orange, which would tell you that even though Bloomberg rents us the machines, it is a Google-Neilsen partnership that provides the proprietary algorithms for analyzing the net flows—which means we pay a competitor to tell us what is happening with our own content.

LiveTrack IV tracks media user data—Web site, feed, VOD, audiostream, TV broadcast—with Google's own net statistics gathering programs, aided by Nielsen hardware in personal data devices ranging from TVs to tablets to ear buds to handsets to car radios. To say that the maelstrom keeps a finger on the pulse of media is an understatement. Like calling the monsoon a little wet. The maelstrom is the pulse, the pressure, the blood-oxygen mix; the count of red cells and white, of T-cells and BAC, the screening for AIDS and hepatitis G
 
.
 
.
 
.
 
It is reality.

Our service version of the maelstrom displays the performance of our own content and compares it to the top one hundred user-traffic events in real-time. My own latest news story is up in the maelstrom, glittering near the edge of the screen, a tale of government incompetence: the harvested DNA of the checkerspot butterfly, already extinct, has been destroyed through mismanagement at the California Federal Biological Preserve Facility. The butterfly—along with sixty-two other species—was subjected to improper storage protocols, and now there is nothing except a little dust in vials. The samples literally blew away. My coverage of the story opens with federal workers down on their knees in a two-billion-dollar climate-­controlled vault, with a dozen crime scene vacuums that they've borrowed from LAPD, trying to suck up a speck of butterfly that they might be able to reconstitute at some future time.
 

In the maelstrom, the story is a pinprick beside the suns and pulsing moons of traffic that represent other reporters' content. It doesn't compete well with news of Frontal Lobe devices, or reviews of Armored Total Combat, or live feeds of the Binge-Purge championships. It seems that the only people who are reading my story are the biologists I interviewed. This is not surprising. When I wrote about bribes for subdivision approvals, the only people who read the story were county planners. When I wrote about cronyism in the selection of city water recycling technologies, the only people who read were water engineers. Still, even though no one seems to care about these stories, I am drawn to them, as though poking at the tiger of the American government will somehow make up for not being able to poke at the little cub of New Divine Monarch Khamsing. It is a foolish thing, a sort of Don Quixote crusade. As a consequence, my salary is the smallest in the office.

"Whoooo!"
 

Heads swivel from terminals, look for the noise: Marty Mackley, grinning.
 

"You can thank me
 
.
 
.
 
." He leans down and taps a button on his keyboard. "Now."
 

A new post appears in the maelstrom, a small green orb announcing itself on the Glamour Report, Scandal Monkey blog, and Marty's byline feeds. As we watch, the post absorbs pings from software clients around the world, notifying the millions of people who follow his byline that he has launched a new story.
 

I flick my tablet open, check the tags:
 

Double DP,
 

Redneck HipHop,
 

Music News,

Schadenfreude,

underage,
 

pedophilia
 
.
 
.
 
.

According to Mackley's story, Double DP the Russian mafia cowboy rapper—who, in my opinion, is not as good as the Asian pop sensation Kulaap, but whom half the planet likes very much—is accused of impregnating the fourteen-year-old daughter of his face sculptor. Readers are starting to notice, and with their attention Marty's green-glowing news story begins to muscle for space in the maelstrom. The content star pulses, expands, and then, as though someone has thrown gasoline on it, it explodes. Double DP hits the social sites, starts getting recommended, sucks in more readers, more links, more clicks
 
.
 
.
 
.
 
and more ad dollars.

Marty does a pelvic grind of victory, then waves at everyone for their attention. "And that's not all, folks." He hits his keyboard again, and another story posts: live feeds of Double's house, where
 
.
 
.
 
.
 
it looks as though the man who popularized Redneck Russians is heading out the door in a hurry. It is a surprise to see video of the house, streaming live. Most freelance paparazzi are not patient enough to sit and hope that maybe, perhaps, something interesting will happen. This looks as though Marty has stationed his own exclusive papcams at the house, to watch for something like this.
 

We all watch as Double DP locks the door behind himself. Marty says, "I thought DP deserved the courtesy of notification that the story was going live."

"Is he fleeing?" Mikela Plaa asks.
 

Marty shrugs. "We'll see."

And indeed, it does look as if Double is about to do what Americans have popularized as an "OJ." He is into his red Hummer. Pulling out.
 

Under the green glow of his growing story, Marty smiles. The story is getting bigger, and Marty has stationed himself perfectly for the development. Other news agencies and blogs are playing catch-up. Follow-on posts wink into existence in the maelstrom, gathering a momentum of their own as newsrooms scramble to hook our traffic.

"Do we have a helicopter?" Janice asks. She has come out of her glass office to watch the show.

Marty nods. "We're moving it into position. I just bought exclusive angel view with the cops, too, so everyone's going to have to license our footage."

"Did you let
Long Arm of the Law
know about the cross-content?"

"Yeah. They're kicking in from their budget for the helicopter."

Marty sits down again, begins tapping at his keyboard, a machine-gun of data entry. A low murmur comes from the tech pit, Cindy C. calling our telecom providers, locking down trunklines to handle an anticipated data surge. She knows something that we don't, something that Marty has prepared her for. She's bringing up mirrored server farms. Marty seems unaware of the audience around him. He stops typing. Stares up at the maelstrom, watching his glowing ball of content. He is the maestro of a symphony.
 

The cluster of competing stories are growing as
Gawker
and
Newsweek
and
Throb
all organize themselves and respond. Our readers are clicking away from us, trying to see if there's anything new in our competitor's coverage. Marty smiles, hits his "publish" key, and dumps a new bucket of meat into the shark tank of public interest: a video interview with the fourteen-year-old. On-screen, she looks very young, shockingly so. She has a teddy bear.
 

"I swear I didn't plant the bear," Marty comments. "She had it on her own."
 

The girl's accusations are being mixed over Double's run for the border, a kind of synth loop of accusations:

"And then he
 
.
 
.
 
."
 

"And I said
 
.
 
.
 
."
 

"He's the only one I've ever
 
.
 
.
 
."
 

It sounds as if Marty has licensed some of Double's own beats for the coverage of his fleeing Humvee. The video outtakes are already bouncing around YouTube and MotionSwallow like ping-pong balls. The maelstrom has moved Double DP to the center of the display as more and more feeds and sites point to the content. Not only is traffic up, but the post is gaining in social rank as the numbers of links and social pokes increase.
 

"How's the stock?" someone calls out.

Marty shakes his head. "They locked me out from showing the display."

This, because whenever he drops an important story, we all beg him to show us the big picture. We all turn to Janice. She rolls her eyes, but she gives the nod. When Cindy finishes buying bandwidth, she unlocks the view. The maelstrom slides aside as a second window opens, all bar graphs and financial landscape: our stock price as affected by the story's expanding traffic—and expanding ad revenue.
 

The stock bots have their own version of the maelstrom; they've picked up the reader traffic shift. Buy and sell decisions roll across the screen, responding to the popularity of Mackley's byline. As he feeds the story, the beast grows. More feeds pick us up, more people recommend the story to their friends, and every one of them is being subjected to our advertisers' messages, which means more revenue for us and less for everyone else. At this point, Mackley is bigger than the Super Bowl. Given that the story is tagged with Double DP, it will have a targetable demographic: thirteen- to twenty-four-year-olds who buy lifestyle gadgets, new music, edge clothes, first-run games, boxed hairstyles, tablet skins, and ringtones: not only a large demographic, a valuable one.