In-N-Out Burger (40 page)

business, running successful, 137–38, 236–37

chains v. In-N-Out chain, 59

drive-through, as American culture, 13–14

innovations for, 40–41, 42, 45, 62–63

mad cow/
E. coli
bacteria and, 242, 243

McDonald brothers' approach to, 46–47

obesity claims and, 243

pioneer, 35–38

rise of gourmet burger and, 246–49

fast-food industry, 247

annual growth of largest, 96–97

backlash, 103

boom time, 67, 96

expansion implodes, 101–3

global markets for, 116

In-N-Out small player in, 167

v. In-N-Out strategic approach, 63

marketing campaigns, 90–91

philosophy of, 12

price war, 210

shift from fresh to frozen, 86–87

tarnished image/comeback, 243–45

Fast Food Nation
, 7, 88, 243, 246

Faulkner, William, 61

Federal Aviation Administration, 190–91

female employees, early objection to hiring in stores, 49

fire, at Baldwin Park headquarters, 119–20

Firebird Raceway, 172

Firestone Tires, 60

Fisher, Debbie, 52

Fisher, Eddie, 52

five-year plan, scaled back, 203–4

the Flying Dutchman, 5, 92

Flying Dutchman Ranch, 123, 171, 216, 217

food additives, 88

Food & Wine
, 9

Food for Thought
program, protest against, 245–46

food technology, 85–87

Forbes 400
, 88

Forbes
magazine, 145, 152, 167

Forest Lawn Memorial Park and Mortuary, 111–12

Fort Lawton, 21

Fortune
magazine, McDonald's Corporation in, 244

Fort Worth Star-Telegram
, 251

the 4x4, secret menu and 5, 92

franchising

McDonald brothers/Kroc, Ray, and, 64–65

resistance to, by Harry/In-N-Out, 96, 128–29

Sanders, Harlan, and, 67

Francisquito and Garvey avenues, “Number One” on, 11, 12, 115

Frazier, Wyona, 288

Free Methodist Church, influence on Esther, 24, 25, 273

freeways.
See
highway system, interstate

french fries, quick-freeze, 88

The French Laundry, 9, 248, 249

Fresno County Fairgrounds, Fourth Air Force Training Ground/Japanese internment camp and, 21

frozen dinners, 85

funeral industry, revolutionizing, 111–12

 

Gable, Clark, 123

Gamble, Alan and Ellen, 65–66

Gamble, Martha, 66, 231

Garner, Jennifer, 250

General Dynamics, 85

General Foods Corporation, 86, 99, 101

General Motors (GM), involvement in scandal, 60–61

Gerarty, David, 128

Gerstner, Louis V., 182

Gerstner, Robin, 182

Gibbs, Steve, 80, 81, 83, 96

GI Bill, home loan guarantees and, 32

Glendora, 58, 73, 191, 204, 235, 238, 279, 283

Esther's home in, 162–63, 281

Flying Dutchman Tobacco Hold in, 171

home to Guy and family, 123

home to Lynsi and husband, 240, 287

Taylor, Mark, Guy's home and, 268

glitterati, Hollywood, 52, 53

global market, for fast-food industry, 102, 116, 209, 243

GM.
See
General Motors (GM), involvement in scandal

golden arches, 65, 134, 243

Golden State.
See
California

Gorro Drive Inn, 40

gourmet burger, 246–47

Granholm, Jennifer, 8

Grant, Kelly, 8–9

Grant Thornton, 263, 264

Great American Street Car Scandal, 61

the Great Depression, 20, 33

Baldwin Park and, 31

Esther's family and, 23

Harry's family and, 19–20

The Green Mile
, 8

Greenspan, Alan, 182

Greenville College, Esther attends, 24–25

Grilled Cheese and secret menu, 5, 92, 130, 148

Grisham, James, 22

growth strategy, for In-N-Out

five-year plan, Rich and, 203–4

management/construction formula for, 131–32

training program and, 133–34

Guy.
See
Snyder, Harry Guy

 

Habbeshaw, Heath, 139

Haft family, 258

Hagar, Sammy, 147

Haley, Caroline, Los Angeles store manager and, 235–336

Hallmark/Westland, In-N-Out ending relationship with, 127

hamburger, 231, 246–47, 286

Hamburger Place, rejection of name, 186–87

Hamburger University, 133–34

Hanks, Tom, 8

Happy Meal, introduction of, 102

Hardee's, 101, 209–10

Harry.
See
Snyder, Harry, Jr.

Harry Guy Snyder Testamentary Trust, 233–34

Harry Snyder Award, 143

Harvard Business School, 287

Harvey's Broiler, 50–51

headquarters, 124, 125–26

Baldwin Park preference, by Guy, 204–6

Baldwin Park's mansion on hill, 129–30

debate inside, 167

fire at, 119–20

home of new, 184, 185

relocation, scaled back, 193

Heinz, Margaret.
See
Karcher, Margaret

Heller, Philip, 258

The Heritage of Baldwin Park
, 129

Herschensohn, Bruce, 161–63, 192

Heublein Inc., 67

The Hidden Persuaders
, 103

highway system, interstate, 34

boon to In-N-Out chain, 62–63, 98

location of new stores and, 60

significance of, in California, 39

Hilton, Paris, 287

Hollywood, In-N-Out and, 52–53, 147–48

Holmes, Ben, 285

Home Builders Institute, developer of Baldwin Park Homes, 32

Hope, Bob, 52–53, 98, 145

Hope, Linda, 52–53, 98

hot dog stands, 35, 36, 46

Hot ‘n Now, 179–80

hot-rodders, 50, 77

hot-rodding.
See
drag racing

Hot Rod
magazine, 77

hot rods, Guy and Rich's love of, 50, 122

Howard, Margaret, memories of In-N-Out, 43

How to Win Friends and Influence People
, 81

Hungerford, Analisa, memories of Johnie's Broiler, 50-51

 

Igloo Drive-In, 40

implosion, small companies and, 285–86

In & Go, 253–54

Initial Public Offering (IPO), 245, 285

denying rumor of, 128–29, 189

for fast-food giants, 99

wish list, 7

In-N-Out Burger

All Stars and, 4

corporate culture v. McJobs, 140

cost-effectiveness and high volume, 47

as cultural institution, 13–14

fortieth anniversary, 165, 166

mystique of, 92, 146–48, 168–69, 287

In-N-Out Burger Foundation, 205

In-N-Out Burger logo, 2, 13, 121, 288

as advertising, 149

on store in Westwood, 224–25

In-N-Out Burger University, 133–36, 172

In-N-Out Urge, 150

innovation, 40–42

double drive-through, 62–63

open kitchen, 45

Insta-Burger-King.
See
Burger King

instant iced tea, 86

Internet, new economy and, 84, 232

Interstate Highway Act of 1956, 61–62

Intruder in the Dust
, 61

IPO.
See
Initial Public Offering (IPO)

Iriart, Ken, 131, 143

Irish potato famine, 22

Irvine, California, new headquarters, 184, 185

Irwindale, 78

Irwindale Raceway, 76, 80–82

closing of, 83

In-N-Out snack stands at, 78–79

 

Jack in the Box, 41, 91, 99, 102

Jackson, Reuben W., 39

“Jesus Freaks,” 155

“Jesus Movement,” 155

jewel of Downey, 50–51

Johnie's Broiler.
See
Harvey's Broiler

Johnny No-Bones Steak House #1, 31

Johnny Rockets, retro diner, 231, 232

Johnson, Esther Lavelle.
See also
Snyder, Esther

family history, 21–24

gifted student/interrupted studies, 24–25

move/marriage to Snyder, Harry, Jr., 26–27

navy enlistment for, 25–26

Johnson, Israel, 22

Johnson, Jonathan, 22

Johnson, Mabel (
née
Molloy), 22, 23

Johnson, Orla, 22, 23

Johnson, Philip, 123

June Cleaver, Esther compared to, 72

The Jungle
, 93

 

Kahles, Wolf, 236–37, 263, 279

Kanner, Steve, architect of Westwood store, 224–25

Karcher, Carl N., 35–36, 205, 230

competition, business strength and, 38

counsel to Esther, 164

death of, 281

fast-food firsts for, 102

franchising and Kroc, Ray, 66

friendship with Harry, 37–38

pays last respects to friend, 112

Plymouth Super Deluxe, used as loan collateral, 36

real estate investing implodes, 209–10

Karcher, Margaret, 35–36, 112, 164, 281

Kaye, Jonathan, 6

“Keep it real simple,” 47, 95

Kelbaugh, Lynda Snyder, 283.
See also
Snyder, Lynda

Keller, Thomas, love of In-N-Out and, 9, 248–49, 285

Kennebec potatoes, 5, 90

Kentucky Fried Chicken (KFC), 47, 67, 88, 89, 97, 99, 100, 152, 285

Kettleman City episode, 245

Keystone Foods.
See
Equity Meat Company

KFC.
See
Kentucky Fried Chicken (KFC)

Khachigian, Ken, 161

King of the Jungle
, 29

Kinney, Abbot, 19

Kirby, Jessie G., 39

Knott's Berry Farm, 110, 143

Knowles, Beyoncé, 8

Kotch, Roger, 131, 259

Koulax, Tommy, 34

Krispy Kreme, 285

Kroc, Ray, 64–66, 67–68, 99–100

contributing to Nixon's political campaign, 138

growth of McDonald's and, 97

mechanizing McDonald's, 86, 93

shift to frozen foods and, 87–88

Krofft, Sid and Marty, lawsuit, 91

Kuralt, Charles, 96

 

Lake Havasu City, 3

Lake Muroc, air force/drag racing and, 76–77

Lasorda, Tommy, In-N-Out managers' meetings and, 143

Las Vegas store, extending In-N-Out's geography, 181

Late Night with David Letterman
staffers, love of burger chain, 181

Laurentian
, 14, 15

Lawson, Olis, 23

Lawsuit(s), 10, 264

court decision and Richard Boyd, 266

Esther's phone conversation with Elisa

Boyd transcript and, 276–78

filings, 256–58

In-N-Out Burger countersuits and

Richard Boyd, 257

judge rules on Esther's deposition, 278

Kettleman City episode and, 245

Madrid, Michael Anthony, declaration and, 265

Manas, Alice Meserve, court declaration, 275–76

public relations, during course of, 272

Richard Boyd files, 257

settlement reached in, 280–81

thrown out/dismissed, 266–67

trademark infringement allegations and, 250–54

Chadder's, 253–54

In & Go, 252–53

Lightning Burgers, 250–51

Whataburger, 252

Leave It to Beaver
, 70

Lemon Grove store, sales volumes for, 166

LePlae, Robert, 9, 151

Lewis, John L., 23

Liberace, 52

Lieberman, David, Thomas Keller and 248

Life
magazine, 39, 69, 78

Lightfoot, Bobbie, 130

Lightning Burgers, accused of trademark infringement and sued, 250–51

Lion's Dragstrip, 82

local, support/hangout, 43–44, 49–50

location

central v. peripheral, 169–70

determining, for new store, 59–60

selectivity/strategy of, 167–68

suburban v. downtown, 63

traffic flow/volume and, 111

Lone Sailor Award, Esther recipient of, 224

Longpre, Bob, 184, 189

Los Angeles.
See also
Southland

as boomtown, 28, 30–31

Los Angeles Business Journal,
143

Los Angeles icon.
See
American icon

Los Angeles
magazine, profile of Sitrick and Company, 272

Los Angeles Times
, 42, 97, 204, 230, 232, 235–36, 254

chain, as state treasure, 271

reports lawsuit by executives and, 206–7

Louis's Lunch, hamburger sandwich, 231

Love, Courtney, 7

Loving, Christopher, 22

loyalty, of associates, 56

Lozano, Manuel, 130

lung cancer, Harry's battle with, 107–8