How Did I Get Here (22 page)

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Authors: Tony Hawk,Pat Hawk

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Kenny G

Kids’ Choice Awards

Kiedis, Anthony

“King of Skate”

Klein, Jeremy

Knoxville, Johnny

Kohl’s

Koston, Eric

Kotick, Bobby

Krasinski, John

Kudrow, Lisa

Kwan, Michelle

Kwock, Danny

L

LaLanne, Jack

Lasek, Bucky

Las Vegas, Nevada

Laureus World Sports Academy

Lazarus, Nathan

Legal issues

Lessard, Stefan

Liddell, Chuck

Lonnquist, Ladd

Loy, David

M

Macdonald, Andy

Macpherson, Elle

Magazines, skateboarding

Make-A-Wish Foundation

Mandel, Howie

Margera, Bam

Marketing

Boom Boom HuckJam promotion

brand management and

endorsements as

Froot Loops campaign

graphic style guide for

Hawk Clothing approach to

Hershey’s campaign

product merchandising as (
see
Product merchandising)

skateboard industry approach to

Tony Hawk Foundation promotion

Twitter as marketing tool

videos/movies as marketing tool (
see
Videos/movies)

Markovich, Kris

Masekela, Sal

Mayer, John

McCoy, Dennis

McDonald’s

McElroy, Drake

McEntire, Reba

McGill, Mike

McGinley, Mike “Goon”

McKay, Adam

McKnight, Bob

Media

Boom Boom HuckJam promotion through

skateboarding magazines as

Tony Hawk Twitter Hunt coverage by

X Games Hawk coverage by

Merchandising, product

affordability of products

Boom Boom HuckJam products as

clothing as

fan mail on

film producer disputes over

graphics for (
see
Graphics)

Hawk skateboards as

income from

negative feedback on

positive feedback on

T-Mobile Sidekick

video games as

Miami, Florida

Midway

Miller, Chris

Miller, Dustin

Mirra, Dave

Modern Amusement

Moore, Steve

Morgen, Brett

Mortimer, Sean

Moseley, Johnny

Motion-capturing film

Motocross

Boom Boom HuckJam inclusion of

shredordie.com inclusion of

Mountain, Lance

Movies/videos.
See also
900 Films

The Beginning

Birdhouse Projects involvement with

Bones Brigade Video Show

Boom Boom HuckJam video footage

Boom Boom Sabotage

cartoon series

The End

Frank Hawk video footage

as giveaways

Grind

Hawk autobiographic feature film

Internet airing of

joint ventures on

“King of Skate”

legal issues with

motion-capturing film in

product merchandising based on

Secret Skatepark Tour

Skate Jam

Tony Hawk’s Gigantic Skatepark Tour
series

Tony Hawk’s Trick Tips

trick footage

unmade movies

MTV

MTV Video Music Awards

Muehlhausen, Jaimie

Mullen, Rodney

Music

Best Video Game Soundtrack award for

Boom Boom HuckJam involvement with

Demolition Radio
including

legal issues with unlicensed use of

MTV Video Music Awards

video games use of

Musso, Bruno

N

Name recognition

brand management based on

endorsements based on

product merchandising based on (
see
Product merchandising)

success factors leading to

video games based on

Nathan Lazarus Skatepark

National Skateboard Association

Navarro, Irene

Negative feedback

on endorsements

on product merchandising

on success
vs.
selling out

on Tony’s lack of responsiveness

on video games

Nesser, Steve

Netjets Poker tournament

Neversoft

New York City

Nickelodeon Kids’ Choice Awards

The 900

Boom Boom HuckJam including

video game inclusion of

X Games inclusion of

900 Films

Dissent TV channel by

expansion/development of

“Free Lunch” channel by

Hawk Clothing photo shoot by

Internet footage by

launch of

movie industry joint ventures with

Tony Hawk’s Gigantic Skatepark Tour
series by

Tony Hawk’s Trick Tips
by

trick footage by

Nine Inch Nails

Nintendo

Nixon

No Doubt

Nordstrom

Novak, B. J.

Novick, Kim

O

Obama, Barack

The Offspring

O’Neal, Shaquille

P

Parker, John

Pendarvis, Will

Penn, Sean

Pensacola Nine

Peralta, Stacy

Bones Brigade Video Show
directed by

Hershey’s advertisement filming by

professional standing recommendation by

Perelman, Steven

Phelps, Michael

Photographs

of boat trip

of
Bones Brigade Video Show
cover

of Boom Boom HuckJam

of
Boom Boom Sabotage
cover

of children in Sierra Leone

of Dustin Miller

of family travel

of Frank Hawk

of gap trick video footage

of Hawk Clothing advertisement

of Indy air at Secret Skatepark tour demos

of injured leg

of little girl

of McDonald’s HuckJam toys

of motion capturing suits

of napkin sketch of HuckJam set-up

of Pamela Anderson at charity fundraiser

of Riley Hawk and friend

of Shaun White

of skateboarding demos

of Tony Hawk and Benicio del Toro at charity fundraiser

of Tony Hawk and his children

of Tony Hawk and Kadence

of Tony Hawk and Lhotse for film cameos

of Tony Hawk and Sierra Leone children

of Tony Hawk at skatepark opening

of Tony Hawk at White House

of Tony Hawk being interviewed

of Tony Hawk’s Big Spin rollercoaster

of Tony Hawk in mountains

of Tony Hawk on Secret Skatepark Tour

of
Tony Hawk’s Pro Skater
cover

of Tony Hawk’s first skateboard

of
Tony Hawk: SHRED
debut party

of Tony Hawk signing autographs

of
Tony Hawk’s Trick Tips
cover

Pig Wheels

Pinz Bowling Alley

Playstation

Powell, George

Powell Peralta

Bones Brigade

Bones Brigade Video Show
by

industry competition for

Powerade

Prindle, Jared

Prize money

Product merchandising

affordability of products

Boom Boom HuckJam products as

clothing as

fan mail on

film producer disputes over

graphics for (
see
Graphics)

Hawk skateboards as

income from

negative feedback on

positive feedback on

T-Mobile Sidekick

video games as

Public Skatepark Development Guide

Puffy

Punk’d

Q

Quiksilver

advertorial featuring

Chinese presence of

giveaways by

Hawk Clothing and

Kohl’s partnership with

Tony Hawk Foundation contributions from

R

Radio program

Rancid

Reeves, Keanu

Reynolds, Andrew

Reznor, Trent

Richards, Todd

Richardson, Derek

Right to Play

Robinson, Kevin

Robomodo

Rocco, Steve

Rollercoaster endorsement

Romano, Ray

Run, Reverend

Rusty

RVCA

S

Santa Cruz

Santos, Willy

Schwarzenegger, Arnold

Seattle Pacific

Secret Skatepark Tour

2005 tour/travel highlights

DVD of

giveaway of

photograph from

sponsorship for

technology-based promotion of

video footage for

Sheckler, Ryan

Shirts/shorts,
See also
Clothing

shredordie.com

Sierra Leone, West Africa

Silva, Bill

Silver trucks

Simmons, Russell

Simpson, Ashlee

Sirius Radio

Six Flags

SK8MAFIA

Skateboarding

clothing appealing to skaters

as counterculture

innovation/improvisation in

magazines about

passion for

tours featuring (
see
Tours)

training in

tricks done in,
(see
Tricks
for detail)

vert skating

video games on

videos/movies on (
see
Videos/movies)

X Games inclusion of

Skateboarding industry

competition in

fluctuations in success of

sales volume of

The Skateboard Mag

Skateboards

Hawk Clothing advertisement use of

product merchandising of Hawk skateboards

Tony Hawk’s first

Skate Jam

Skateparks

Black Pearl Skatepark Grand Opening

community building through joint effort for

GreenSkateLab skatepark

inadequately built

Nathan Lazarus Skatepark

Public Skatepark Development Guide

Stand Up For Skateparks fundraiser for

Tony Hawk Foundation building of

Woodward Skate Camp

Skate-ramps

Bigass Ramp

Extreme Makeover
design project

portable, for Boom Boom HuckJam

portable, for gap jump trick

Skaters for Public Skateparks

Slater, Christian

Slater, Kelly

Snider, Stacey

Social Distortion

Song, Daewon

Sony Playstation

Spade, David

Spike Video Game Awards

Spokane, Washington

Sport for Good Foundation

Squeeze-N-Go

St. Petersburg, Russia

Staab, Kevin

Stand Up for Skateparks fundraiser

Stohl, Dave

Stone, Morgan

Studio City, California

Stulz, Shaun

Sumner, Brian

Swank, Tod

T

Tabron, Simon

Tait Towers

Take-Two

Target

TBA Entertainment

Technological innovation

blogs as

iPhone as

Sirius Radio programs as

technology-based fan mail

Twitter as

video footage Internet distribution

websites as

Thomas, Jamie

Thompson, Gary Scott

Thompson, Mike

Thorne, Rick

Thrasher
magazine

Titanic
graphic

T-Mobile

Tony Hawk, Inc.

Birdhouse as subsidiary of, (
see also
Birdhouse Projects)

Boom Boom HuckJam project by,
(see
Boom Boom HuckJam
for details)

finances of

Hawk Clothing licensing deal with

product merchandising by (
see
Product merchandising)

“Tony Hawk Brand Summit” for

“Tony Hawk Brand Summit”

Tony Hawk Foundation

founding of

GreenSkateLab skatepark grant from

Nathan Lazarus Skatepark donation from

Public Skatepark Development Guide
involvement of

skatepark building by

sponsors for

Stand Up for Skateparks Fundraiser

website of

Tony Hawk: RIDE

Tony Hawk’s American Wasteland

Tony Hawk’s Gigantic Skatepark Tour

Tony Hawk: SHRED

Tony Hawk’s HuckJam Diaries

Tony Hawk’s Pro Skater

Tony Hawk’s Trick Tips

Tony Hawk Twitter Hunt

Toucan Sam

Tours

Adio Tour

Boom Boom HuckJam,
(see
Boom Boom HuckJam
for details)

Secret Skatepark Tour

Tony Hawk’s Gigantic Skatepark Tour

Townend, Tosh

Toyota

Toys “R” Us

Training, importance of

TransWorld Skateboarding

Travel

in 2004

for 2004 Adio Tour

in 2005

for 2005 Boom Boom HuckJam tour

for 2005 Secret Skatepark Tours

in 2007

in 2008

in 2010

to Athens, Georgia

to Beijing, China

to Cayman Islands

to Disneyland

to England

to Fort Smith, Arkansas

to Hawaii

Hawk’s work requiring

to Japan

to Las Vegas, Nevada

to Miami, Florida

to Montana

to New York City

to Sierra Leone

to Spokane, Washington

to St. Petersburg, Russia

to Studio City, California

to Whistler, BC

Tricks

Boom Boom HuckJam choreography of

gap-jumping

innovation/improvisation with

the 900

Pensacola Nine

Tony Hawk’s Trick Tips
on

trick names

video footage of

T-shirts,
See also
Clothing

Tum Yeto

Twitter

2009–2010 memorable Tweets

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