Hooking Up (2 page)
The new Masters of the Universe turned all that upside down. At II Fornaio restaurant in Palo Alto, California, where they gathered to tell
war stories and hand out business cards at breakfast, the billionaire founders of the new wonder corporations walked in the door looking like well-pressed, well-barbered beachcombers, but beachcombers all the same. They wore khakis, boating moccasins (without socks), and ordinary cotton shirts with the cuffs rolled up and the front unbuttoned to the navel, and that was it. You could tell at a glance that a Silicon Valley billionaire carried no cell phone, Palm Pilot, HP-19B calculator, or RIM pager—he had people who did that for him. Having breakfast with him at II Fornaio would be a vice president whose net worth was $100 or $200 million. He would be dressed just like the founder, except that he would also be wearing a sport jacket. Why? So that he could carry … the cell phone, the Palm Pilot, the HP-19B calculator, and the RIM pager, which received E-mail and felt big as a brick. But why not an attaché case? Because that was what old-fashioned businessmen Back East carried. Nobody would be caught dead at II Fornaio carrying an attaché case. The Back East attaché case was known scornfully as “the leather lunch pail.”
war stories and hand out business cards at breakfast, the billionaire founders of the new wonder corporations walked in the door looking like well-pressed, well-barbered beachcombers, but beachcombers all the same. They wore khakis, boating moccasins (without socks), and ordinary cotton shirts with the cuffs rolled up and the front unbuttoned to the navel, and that was it. You could tell at a glance that a Silicon Valley billionaire carried no cell phone, Palm Pilot, HP-19B calculator, or RIM pager—he had people who did that for him. Having breakfast with him at II Fornaio would be a vice president whose net worth was $100 or $200 million. He would be dressed just like the founder, except that he would also be wearing a sport jacket. Why? So that he could carry … the cell phone, the Palm Pilot, the HP-19B calculator, and the RIM pager, which received E-mail and felt big as a brick. But why not an attaché case? Because that was what old-fashioned businessmen Back East carried. Nobody would be caught dead at II Fornaio carrying an attaché case. The Back East attaché case was known scornfully as “the leather lunch pail.”
When somebody walked into II Fornaio wearing a suit and tie, he was likely to be mistaken for a maître d’. In the year 2000, as in prior ages, service personnel, such as doormen, chauffeurs, waiters, and maitre d’s, were expected to wear the anachronistic finery of bygone eras. In Silicon Valley, wearing a tie was a mark of shame that indicated you were everything a Master of the Universe was not. Gradually, it would dawn on you. The poor devil in the suit and tie held one of those lowly but necessary executive positions, in public or investor relations, in which one couldn’t avoid dealing with Pliocene old parties from … Back East.
Meanwhile, back East, the sons of the old rich were deeply involved in inverted fashions themselves. One of the more remarkable sights in New York City in the year 2000 was that of some teenage scion of an investment-banking family emerging from one of the forty-two Good Buildings, as they were known. These forty-two buildings on Manhattan’s East Side contained the biggest, grandest, stateliest apartments ever constructed in the United States, most of them on Park and Fifth
Avenues. A doorman dressed like an Austrian Army colonel from the year 1870 holds open the door, and out comes a wan white boy wearing a baseball cap sideways; an outsized T-shirt, whose short sleeves fall below his elbows and whose tail hangs down over his hips; baggy cargo pants with flapped pockets running down the legs and a crotch hanging below his knees, and yards of material pooling about his ankles, all but obscuring the Lugz sneakers. This fashion was deliberately copied from the “homeys”—black youths on the streets of six New York slums, Harlem, the South Bronx, Bedford-Stuyvesant, Fort Greene, South Ozone Park, and East New York. After passing the doorman, who tipped his visored officer’s hat and said “Good day,” the boy walked twenty feet to a waiting sedan, where a driver with a visored officer’s hat held open a rear door.
Avenues. A doorman dressed like an Austrian Army colonel from the year 1870 holds open the door, and out comes a wan white boy wearing a baseball cap sideways; an outsized T-shirt, whose short sleeves fall below his elbows and whose tail hangs down over his hips; baggy cargo pants with flapped pockets running down the legs and a crotch hanging below his knees, and yards of material pooling about his ankles, all but obscuring the Lugz sneakers. This fashion was deliberately copied from the “homeys”—black youths on the streets of six New York slums, Harlem, the South Bronx, Bedford-Stuyvesant, Fort Greene, South Ozone Park, and East New York. After passing the doorman, who tipped his visored officer’s hat and said “Good day,” the boy walked twenty feet to a waiting sedan, where a driver with a visored officer’s hat held open a rear door.
What was one to conclude from such a scene? The costumes said it all. In the year 2000, the sons of the rich, the very ones in line to inherit the bounties of the all-powerful United States, were consumed by a fear of being envied. A German sociologist of the period, Helmut Schoeck, said that “fear of being envied” was the definition of guilt. But if so, guilt about what? So many riches, so much power, such a dazzling array of advantages? American superiority in all matters of science, economics, industry, politics, business, medicine, engineering, social life, social justice, and, of course, the military was total and indisputable. Even Europeans suffering the pangs of wounded chauvinism looked on with awe at the brilliant example the United States had set for the world as the third millennium began. And yet there was a cloud on the millennial horizon.
America had shown the world the way in every area save one. In matters intellectual and artistic, she remained an obedient colony of Europe. American architecture had never recovered from the deadening influence of the German Bauhaus movement of the twenties. American painting and sculpture had never recovered from the deadening influence of various theory-driven French movements, beginning with Cubism early in the twentieth century. In music, the early-twentieth-century innovations of George Gershwin, Aaron Copland,
Duke Ellington, and Ferde Grofé had been swept away by the abstract, mathematical formulas of the Austrian composer Arnold Schoenberg. Schoenberg’s influence had faded in the 1990s, but the damage had been done. The American theater had never recovered from the Absurdism of Samuel Beckett, Bertolt Brecht, and Luigi Pirandello.
Duke Ellington, and Ferde Grofé had been swept away by the abstract, mathematical formulas of the Austrian composer Arnold Schoenberg. Schoenberg’s influence had faded in the 1990s, but the damage had been done. The American theater had never recovered from the Absurdism of Samuel Beckett, Bertolt Brecht, and Luigi Pirandello.
But, above all, there was the curious case of American philosophy—which no longer existed. It was as if Emerson, Charles Peirce, William James, and John Dewey had never lived. The reigning doctrine was deconstruction, whose hierophants were two Frenchmen, Michel Foucault and Jacques Derrida. They began with a hyperdilation of a pronouncement of Nietzsche’s to the effect that there can be no absolute truth, merely many “truths,” which are the tools of various groups, classes, or forces. From this, the deconstructionists proceeded to the doctrine that language is the most insidious tool of all. The philosopher’s duty was to deconstruct the language, expose its hidden agendas, and help save the victims of the American “Establishment”: women, the poor, nonwhites, homosexuals, and hardwood trees.
Oddly, when deconstructionists required appendectomies or bypass surgery or even a root-canal job, they never deconstructed medical or dental “truth,” but went along with whatever their board-certified, profit-oriented surgeons proclaimed was the last word.
Confused and bored, our electrician, our air-conditioning mechanic, and our burglar-alarm repairman sat down in the evening and watched his favorite TV show (
The Simpsons
), played his favorite computer game (
Tony Hawk’s Pro Skater
) with the children, logged on to the Internet, stayed up until 2 a.m. planning a trip to this fabulous-sounding resort just outside Bangkok, then “crashed” (went to bed exhausted), and fell asleep faster than it takes to tell it, secure in the knowledge that the sun would once more shine blessedly upon him in the morning. It was the year 2000.
The Simpsons
), played his favorite computer game (
Tony Hawk’s Pro Skater
) with the children, logged on to the Internet, stayed up until 2 a.m. planning a trip to this fabulous-sounding resort just outside Bangkok, then “crashed” (went to bed exhausted), and fell asleep faster than it takes to tell it, secure in the knowledge that the sun would once more shine blessedly upon him in the morning. It was the year 2000.
I
n 1948 there were seven thousand people in Grinnell, Iowa, including more than one who didn’t dare take a drink in his own house without pulling the shades down first. It was against the law to sell liquor in Grinnell, but it was perfectly legal to drink it at home. So it wasn’t that. It wasn’t even that someone might look in through the window and disapprove. God knew Grinnell had more than its share of White Ribbon teetotalers, but by 1948 alcohol was hardly the mark of Cain it had once been. No, those timid souls with their fingers through the shade loops inside the white frame houses on Main Street and Park Street were thinking of something else altogether.
n 1948 there were seven thousand people in Grinnell, Iowa, including more than one who didn’t dare take a drink in his own house without pulling the shades down first. It was against the law to sell liquor in Grinnell, but it was perfectly legal to drink it at home. So it wasn’t that. It wasn’t even that someone might look in through the window and disapprove. God knew Grinnell had more than its share of White Ribbon teetotalers, but by 1948 alcohol was hardly the mark of Cain it had once been. No, those timid souls with their fingers through the shade loops inside the white frame houses on Main Street and Park Street were thinking of something else altogether.
They happened to live on land originally owned by the Congregational minister who had founded the town in 1854, Josiah Grinnell. Josiah Grinnell had sold off lots with covenants, in perpetuity, stating that anyone who allowed alcohol to be drunk on his property forfeited ownership.
In perpetuity!
In perpetuity was forever, and 1948 was not even a hundred years later. In 1948 there were people walking around
Grinnell who had known Josiah Grinnell personally. They were getting old—Grinnell had died in 1891—but they were still walking around. So … why take a chance!
In perpetuity!
In perpetuity was forever, and 1948 was not even a hundred years later. In 1948 there were people walking around
Grinnell who had known Josiah Grinnell personally. They were getting old—Grinnell had died in 1891—but they were still walking around. So … why take a chance!
The plain truth was, Grinnell had Middle West written all over it. It was squarely in the middle of Iowa’s midland corn belt, where people on the farms said “crawdad” instead of crayfish and “barn lot” instead of barnyard. Grinnell had been one of many Protestant religious communities established in the mid-nineteenth century after Iowa became a state and settlers from the East headed for the farmlands. The streets were lined with white clapboard houses and elm trees, like a New England village. And today, in 1948, the hard-scrubbed Octagon Soap smell of nineteenth-century Protestantism still permeated the houses and Main Street as well. That was no small part of what people in the East thought of when they heard the term “Middle West.” For thirty years writers such as Sherwood Anderson, Sinclair Lewis, and Carl Van Vechten had been prompting the most delicious sniggers with their portraits of the churchy, narrow-minded Middle West. The Iowa painter Grant Wood was thinking of farms like the ones around Grinnell when he did his famous painting
American Gothic.
Easterners recognized the grim, juiceless couple in Wood’s picture right away. There were John Calvin’s and John Knox’s rectitude reigning in the sticks.
American Gothic.
Easterners recognized the grim, juiceless couple in Wood’s picture right away. There were John Calvin’s and John Knox’s rectitude reigning in the sticks.
In the fall of 1948 Harry Truman picked out Grinnell as one of the stops on his whistle-stop campaign tour, one of the hamlets where he could reach out to the little people, the average Americans of the heartland, the people untouched by the sophisticated opinion-makers of New York and Washington. Speaking from the rear platform of his railroad car, Truman said he would never forget Grinnell, because it was Grinnell College, the little Congregational academy over on Park Street, that had given him his first honorary degree. The President’s fond recollection didn’t cut much ice, as it turned out. The town had voted Republican in every presidential election since the first time Abraham Lincoln ran, in 1860, and wasn’t about to change for Harry Truman.
On the face of it, there you had Grinnell, Iowa, in 1948: a piece of
mid-nineteenth-century American history frozen solid in the middle of the twentieth. It was one of the last towns in America that people back East would have figured to become the starting point of a bolt into the future that would create the very substructure, the electronic grid, of life in the year 2000 and beyond.
mid-nineteenth-century American history frozen solid in the middle of the twentieth. It was one of the last towns in America that people back East would have figured to become the starting point of a bolt into the future that would create the very substructure, the electronic grid, of life in the year 2000 and beyond.
On the other hand, it wouldn’t have surprised Josiah Grinnell in the slightest.
It was in the summer of 1948 that Grant Gale, a forty-five-year-old physics professor at Grinnell College, ran across an item in the newspaper concerning a former classmate of his at the University of Wisconsin named John Bardeen. Bardeen’s father had been dean of medicine at Wisconsin, and Gale’s wife Harriet’s father had been dean of the engineering school, and so Bardeen and Harriet had grown up as fellow faculty brats, as the phrase went. Both Gale and Bardeen had majored in electrical engineering. Eventually Bardeen had taught physics at the University of Minnesota and had then left the academic world to work for Bell Laboratories, the telephone company’s main research center, in Murray Hill, New Jersey. And now, according to the item, Bardeen and another engineer at Bell, Walter Brattain, had invented a novel little device they called a transistor.
It was only an item, however; the invention of the transistor in 1948 did not create headlines. The transistor apparently performed the same function as the vacuum tube, which was an essential component of telephone relay systems and radios. Like the vacuum tube, the transistor could isolate a specific electrical signal, such as a radio wave, and amplify it. But the transistor did not require glass tubing, a vacuum, a plate, or a cathode. It was nothing more than two minute gold wires leading to a piece of processed germanium less than a sixteenth of an inch long, shaped like a tiny brick. Germanium, an element found in coal, was an insulator, not a conductor. But if the germanium was contaminated with impurities, it became a “semiconductor.” A vacuum tube was also a semiconductor; the vacuum itself, like the germanium,
was an insulator. But as every owner of a portable radio knew, vacuum tubes drew a lot of current, required a warm-up interval before they would work, and then got very hot. A transistor eliminated all these problems and, on top of that, was about fifty times smaller than a vacuum tube.
was an insulator. But as every owner of a portable radio knew, vacuum tubes drew a lot of current, required a warm-up interval before they would work, and then got very hot. A transistor eliminated all these problems and, on top of that, was about fifty times smaller than a vacuum tube.
So far, however, it was impossible to mass-produce transistors, partly because the gold wires had to be made by hand and attached by hand two thousandths of an inch apart. But that was the telephone company’s problem. Grant Gale wasn’t interested in any present or future applications of the transistor in terms of products. He hoped the transistor might offer a way to study the flow of electrons through a solid (the germanium), a subject physicists had speculated about for decades. He thought it would be terrific to get some transistors for his physics department at Grinnell. So he wrote to Bardeen at Bell Laboratories. Just to make sure his request didn’t get lost in the shuffle, he also wrote to the president of Bell Laboratories, Oliver Buckley. Buckley was from Sloane, Iowa, and happened to be a Grinnell graduate. So by the fall of 1948 Gale had obtained two of the first transistors ever made, and he presented the first academic instruction in solid-state electronics available anywhere in the world, for the benefit of the eighteen students majoring in physics at Grinnell College.
One of Grant Gale’s senior physics majors was a local boy named Robert Noyce, whom Gale had known for years. Bob and his brothers, Donald, Gaylord, and Ralph, lived just down Park Street and used to rake leaves, mow the lawn, baby-sit, and do other chores for the Gales. Lately Grant Gale had done more than his share of agonizing over Bob Noyce. Like his brothers, Bob was a bright student, but he had just been thrown out of school for a semester, and it had taken every bit of credit Gale had in the local favor bank, not only with other faculty members but also with the sheriff, to keep the boy from being expelled for good and stigmatized with a felony conviction.
Bob Noyce’s father, Ralph Sr., was a Congregational minister. Not only that, both his grandfathers were Congregational ministers. But that hadn’t helped at all. In an odd way, after the thing happened, the boy’s
clerical lineage had boomeranged on him. People were going around saying, “Well, what do you expect from a preacher’s son?” It was as if people in Grinnell agreed with Sherwood Anderson that underneath the righteousness the Midwestern Protestant preachers urged upon them, and which they themselves professed to uphold, lived demons of weakness, perversion, and hypocrisy that would break loose sooner or later.
clerical lineage had boomeranged on him. People were going around saying, “Well, what do you expect from a preacher’s son?” It was as if people in Grinnell agreed with Sherwood Anderson that underneath the righteousness the Midwestern Protestant preachers urged upon them, and which they themselves professed to uphold, lived demons of weakness, perversion, and hypocrisy that would break loose sooner or later.
No one denied that the Noyce boys were polite and proper in all outward appearances. They were members of the Boy Scouts. They went to Sunday school and the main Sunday service at the First Congregational Church and were active in the church youth groups. They were pumped full of Congregationalism until it was spilling over. Their father, although a minister, was not the minister of the First Congregational Church. He was the associate superintendent of the Iowa Conference of Congregational Churches, whose headquarters were at the college. The original purpose of the college had been to provide a good academic Congregational education, and many of the graduates became teachers. The Conference was a coordinating council rather than a governing body, since a prime tenet of the Congregational Church, embedded in its name, was that each congregation was autonomous. Congregationalists rejected the very idea of a church hierarchy. A Congregational minister was not supposed to be a father or even a shepherd but, rather, a teacher. Each member of the congregation was supposed to internalize the moral precepts of the church and be his own priest dealing directly with God. So the job of secretary of the Iowa Conference of Congregational Churches was anything but a position of power. It didn’t pay much, either.
The Noyces didn’t own their own home. They lived in a two-story white clapboard house that was owned by the church at Park Street and Tenth Avenue, at the college. Not owning your own home didn’t carry the social onus in Grinnell that it did in the East. There was no upper crust in Grinnell. There were no top people who kept the social score in such matters. Congregationalists rejected the idea of a social hierarchy as fiercely as they did the idea of a religious hierarchy. The Congregationalists,
like the Presbyterians, Methodists, Baptists, and United Brethren, were Dissenting Protestants. They were direct offshoots of the Separatists, who had split off from the Church of England in the sixteenth and seventeenth centuries and settled New England. At bottom, their doctrine of the autonomous congregation was derived from their hatred of the British system of class and status, with its endless gradations, topped off by the Court and the aristocracy. Even as late as 1948 the typical small town of the Middle West, like Grinnell, had nothing approaching a country club set. There were subtle differences in status in Grinnell, as in any other place, and it was better to be rich than poor, but there were only two obvious social ranks: those who were devout, educated, and hardworking, and those who weren’t. Genteel poverty did not doom one socially in Grinnell. Ostentation did. The Noyce boys worked at odd jobs to earn their pocket money. That was socially correct as well as useful. To have devoted the same time to taking tennis lessons or riding lessons would have been a gaffe in Grinnell.
like the Presbyterians, Methodists, Baptists, and United Brethren, were Dissenting Protestants. They were direct offshoots of the Separatists, who had split off from the Church of England in the sixteenth and seventeenth centuries and settled New England. At bottom, their doctrine of the autonomous congregation was derived from their hatred of the British system of class and status, with its endless gradations, topped off by the Court and the aristocracy. Even as late as 1948 the typical small town of the Middle West, like Grinnell, had nothing approaching a country club set. There were subtle differences in status in Grinnell, as in any other place, and it was better to be rich than poor, but there were only two obvious social ranks: those who were devout, educated, and hardworking, and those who weren’t. Genteel poverty did not doom one socially in Grinnell. Ostentation did. The Noyce boys worked at odd jobs to earn their pocket money. That was socially correct as well as useful. To have devoted the same time to taking tennis lessons or riding lessons would have been a gaffe in Grinnell.
Donald, the oldest of the four boys, had done brilliantly at the college and had just received his Ph.D. in chemistry at Columbia University and was about to join the faculty of the University of California at Berkeley. Gaylord, the second oldest, was teaching school in Turkey. Bob, who was a year younger than Gaylord, had done so well in science at Grinnell High School that Grant Gale had invited him to take the freshman physics course at the college during his high-school senior year. He became one of Gale’s star students and most tireless laboratory workers from that time on. Despite his apparent passion for the scientific grind, Bob Noyce turned out to be that much-vaunted creature, the well-rounded student. He was a trim, muscular boy, five feet eight, with thick dark brown hair, a strong jawline, and a long, broad nose that gave him a rugged appearance. He was the star diver on the college swimming team and won the Midwest Conference championship in 1947. He sang in choral groups, played the oboe, and was an actor with the college dramatic society. He also acted in a radio drama workshop at the college, along with his friend Peter Hackes and some others who
were interested in broadcasting, and was the leading man in a soap opera that was broadcast over station WOI in Ames, Iowa.
were interested in broadcasting, and was the leading man in a soap opera that was broadcast over station WOI in Ames, Iowa.
Perhaps Bob Noyce was a bit too well rounded for local tastes. There were people who still remembered the business with the box kite back in 1941, when he was thirteen. It had been harmless, but it could have been a disaster. Bob had come across some plans for the building of a box kite, a kite that could carry a person aloft, in the magazine
Popular Science.
So he and Gaylord made a frame of cross-braced pine and covered it with a bolt of muslin. They tried to get the thing up by running across a field and towing it with a rope, but that didn’t work terribly well. Then they hauled it up on the roof of a barn, and Bob sat in the seat and Gaylord ran across the roof, pulling the kite, and Bob was lucky he didn’t break his neck when he and the rig hit the ground. So then they tied it to the rear bumper of a neighbor’s car. With the neighbor at the wheel, Bob rode the kite and managed to get about twelve feet off the ground and glide for thirty seconds or so and come down without wrecking himself or any citizen’s house or livestock.
Popular Science.
So he and Gaylord made a frame of cross-braced pine and covered it with a bolt of muslin. They tried to get the thing up by running across a field and towing it with a rope, but that didn’t work terribly well. Then they hauled it up on the roof of a barn, and Bob sat in the seat and Gaylord ran across the roof, pulling the kite, and Bob was lucky he didn’t break his neck when he and the rig hit the ground. So then they tied it to the rear bumper of a neighbor’s car. With the neighbor at the wheel, Bob rode the kite and managed to get about twelve feet off the ground and glide for thirty seconds or so and come down without wrecking himself or any citizen’s house or livestock.
Livestock … yes. Livestock was a major capital asset in Grinnell, and livestock was at the heart of what happened in 1948. In May a group of Bob Noyce’s friends in one of the dormitory houses at Grinnell decided to have a luau, and he was in on the planning. The Second World War had popularized the exotic ways of the South Pacific, so that in 1948 the luau was an up-to-the-minute social innovation. The centerpiece of a luau was a whole roasted suckling pig with an apple or a pineapple in its mouth. Bob Noyce, being strong and quick, was one of the two boys assigned to procure the pig. That night they sneaked onto a farm just outside Grinnell and wrestled a twenty-five-pound suckling out of a pigpen and arrived back at the luau to great applause. Within a few hours the pig was crackling hot and had an apple in its mouth and looked good enough for seconds and thirds, which everybody helped himself to, and there was more applause. The next morning came the moral hangover. The two boys decided to go see the farmer, confess, and pay for the pig. They didn’t quite understand how
a college luau, starring his pig, would score on the laugh meter with a farmer in midland Iowa. In the state of Iowa, where the vast majority of people depended upon agriculture for a livelihood and upon Protestant morality for their standards, not even stealing a watermelon worth thirty-five cents was likely to be written off as a boyish prank. Stealing a pig was larceny. The farmer got the sheriff and insisted on bringing criminal charges.
a college luau, starring his pig, would score on the laugh meter with a farmer in midland Iowa. In the state of Iowa, where the vast majority of people depended upon agriculture for a livelihood and upon Protestant morality for their standards, not even stealing a watermelon worth thirty-five cents was likely to be written off as a boyish prank. Stealing a pig was larceny. The farmer got the sheriff and insisted on bringing criminal charges.
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