Everything but the Coffee (41 page)

39.
George Ritzer, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (Thousand Oaks, CA: Pine Forge Press, 2005).

40.
Quoted in Mike Marqusee, “Toward a Culture of Diversity,”
The Hindu
, Oct. 15, 2006,
www.thehindu.com/mag/2006/10/15/stories/2006101500070300.htm
.

41.
Catherine McLean, “Starbucks to Grind through Europe,”
Chicago Sun-Times
, Oct. 8, 2000.

42.
Jason Gay, “Brewhaha,”
Boston Phoenix
, June 24–July 1, 1999.

43.
Kristen Millares Bolt, “Starbucks Hopes to Generate Conversation with Quote-Spewing Cups,”
Seattle Post-Intelligencer
, Dec. 29, 2004.

44.
Amy Johannes, “Writings on Starbucks Cup Upset Customer,”
Promo Magazine
, May 9, 2007,
http://promomagazine.com/news/writings_starbucks_cup_upsets_customer_050907/
.

45.
Analiz Gonzalez, “BU Starbucks Pulls Cups Due to Homosexual Quote,” posted Sept. 7, 2005, at
www.baylor.edu/Lariat/news.php?action=story&story=35546;
Lornet Turnbull, “Tempest Brews over Quotes on Starbucks Cups,”
Seattle Times
, Aug. 30, 2005.

46.
Ellis,
The Coffee-House
, 236–237.

47.
Schultz, Pour Your Heart into It, 252.

48.
Arthur Rubinfeld and Collins Hemingway,
Built for Growth: Expanding Your Business around the Corner or across the Globe
(Philadelphia: Wharton School Publishing, 2005), 73.

49.
On the iPod and cocooning, see Steven Levy,
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(New York: Simon and Schuster, 2006).

50.
Kathy Hedberg, “Whoa: Starbucks Thinks Coffee Drinkers Need Help to Talk,”
Lewiston Morning Tribune
, Jan. 3, 2005.

51.
For more on this point, go to
www.benfranklin300.org/chc
.

52.
E-mail from Audrey Lincoff, Feb. 16, 2007, in author’s possession.

53.
On the banning of the weekly papers, see Knute Berger, “Bitter Brew: Starbucks Corporate Culture Grows More Acrid,”
Seattle Weekly
, Sept. 20, 2000; and “Starbucks, Censorship, and Diversity in the Heartland,” Nov. 17, 2004, available at
www.vagablogging.net/starbucks-censorship-and-diversity-in-the-heartland.html
.

54.
Jason Koulouras, “Employee Fired by Starbucks over Blog,”
National Post and Global News
, Sept. 3, 2004.

55.
Quote from Valerie Hwang, Starbucks spokesperson, Hedberg, “Whoa.” On the larger ways that limiting speech distorts public space and ultimately democracy, see Margaret Kohn,
Brave New Neighborhoods: The Privatization of Public Space
(New York: Routledge, 2004).

56.
From Chris Thomas as part of the response to Howard Schultz’s “secret” memo, “Did Starbucks’ CEO Really Say That?”
http://seekingalpha.com/article/26471-did-starbucks-ceo-really-say-that
.

57.
On what the coffeehouse represents see, “Commentary: Dreaming of My Own Private Starbucks,”
West Central Tribune
, Mar. 12, 2007.

58.
An essay by former Starbucks employee Sandra Griffins got me thinking about Starbucks along these lines. See Sandra Griffin, “Starbucks as Simulacrum” (Apr. 16, 2005), in author’s possession. See also Jean Baudrillard, Mark Poster, and Jacques Mourrain, eds.,
Jean Baudrillard: Selected Writings
(Stanford, CA: Stanford University Press, 1988), 166–184.

59.
Anemona Hartocollis, “Coping: Gazing into a Coffee Shop and Seeing the World,”
New York Times
, Sept. 29, 2002; and Clark,
Starbucked
, 77.

60.
In 2008, Starbucks even became a sponsor of the avant-grande. See
http://starbucksavant-grande.com/.r
.

61.
See, for example, George Ritzer,
The McDonaldization of Society
5
(Thousand Oaks, CA: Pine Forge Press, 2008); Ritzer,
Enchanting a Disenchanted World
; and Ritzer, “Islands of the Living Dead: The Social Geography of McDonaldization,”
American Behavioral Scientist
47 (Oct. 2003): 119–136.

62.
Whyte quoted by Malcolm Galdwell, “The Science of Shopping,”
New Yorker
, Nov. 4, 1996.

63.
See an expression of this disappointment of not finding community at Starbucks in Benjamin Aides Wurgaft, “Starbucks and Rootless Cosmopolitanism,”
Gastronomica: The Journal of Food and Culture
(2003): 71–75.

CHAPTER IV

1.
Michael Silverstein and John Butman,
Treasure Hunt: Inside the Mind of the New Consumer
(New York: Portfolio, 2006), 44.

2.
For her comments, see
www.austinstone.org/who/meredithlemmon.htm
.

3.
For several helpful and insightful scholarly investigations of self-gifting, see Jacqueline J. Kacen, “Phenomenological Insights in Mood and Mood Related Consumer Behaviors,”
Advances in Consumer Research
21 (1994): 510–525; David Glen Mick and Michelle Demoss, “Self-Gifts: Phenomenological Insights from Four Contexts,”
Journal of Consumer Research
17 (Dec. 1990): 322–332; Andrew Smith and Leigh Sparks, “It’s Nice to Get a Wee Treat If You Have Had a Bad Week: Consumer Motivations in Retail Loyalty Scheme Points Redemption,”
Journal of Business Research
(June 2008), available at 10.1016/j.jbusres.2008 .06.013.

4.
See
http://en.wikipedia.org/wiki/Oniomania
.

5.
See, for example, Andrea Dickson, “Stop Being a Slave to Starbucks,” June 4, 2007,
www.wisebread.com/stop-being-a-slave-to-starbucks-how-to-quit-caffeine
.

6.
Not much has been written on gender and self-gifting. See, however, Jacqueline J. Kacen, “Retail Therapy: Consumers’ Shopping Cures for Negative Moods,” conference paper in author’s possession (1999); and Helga Dittmar, Jane Beattie, and Susanne Friese, “Gender Identity and Material Symbols: Objects and Decision Consideration in Impulse Purchases,”
Journal of Economic Psychology
15 (1995): 491–511.

7.
Julie Bosman, “Is This Joe for You?”
New York Times
, June 8, 2006. And on “frou-frou,” see WhiteRavenSoars, posted Jan. 16, 2009, at
www.urbandictionary.com/define.php?term=fru%20fru
.

8.
See, for example, Andrea Dickson, “Stop Being a Slave to Starbucks,” June 4, 2007, available at,
www.wisebread.com/stop-being-a-slave-to-starbucks-how-to-quit-caffeine
.

9.
Sharon Zukin,
Point of Purchase: How Shopping Changed American Culture
(New York: Routledge, 2004). On women, buying, and emotion (and certainly for a different perspective), see Carolyn Wesson,
Women Who Shop Too Much: Overcoming the Urge to Splurge
(New York: St. Martin’s Press, 1990).

10.
Zelizer, The Social Meaning of Money: Pin Money, Paychecks, Poor Relief, and Other Currencies (Princeton, NJ: Princeton University Press, 1997).

11.
On the larger history of buying as therapy, see, for example, T. J. Jackson Lears, “From Salvation to Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880–1930,” in
The Culture of Consumption
, ed. Richard Wightman Fox and T. J. Jackson Lears (New York: Pantheon Books, 1983), 1–38.

12.
Popcorn,
The Popcorn Report
(New York: HarperCollins, 1992).

13.
Michael Silverstein and Neil Fiske,
Trading Up: The New American Luxury
(New York: Portfolio, 2003), vxi.

14.
Fishman, The Wal-Mart Effect: How the World’s Most Powerful Company Really Works— and How It’s Transforming the American Economy (New York: Penguin Books, 2006).

15.
Silverstein and Neil,
Trading Up
. See also Pamela Danziger,
Let Them Eat Cake: Marketing Luxury to the Masses as Well as the Classes
(Chicago: Kaplan Business, 2005).

16.
Taylor Clark, Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture (New York: Little, Brown, 2007), 50.

17.
“Wynona’s Journal: Putting Myself on the List” and Linda Patch, “Selfishness to Sacredness,”
www.oprah.com
.

18.
Martha Beck, “Ten Reasons to Feel Good about the Future,”
O Magazine
, Mar. 2004, available at
www.leavingthesaints.com/ten_things.html
.

19.
“Things I Can’t Live Without,” a post by teacupmom, Feb. 28, 2004; and a post by moochie217, Aug. 8, 2004, at
www.oprah.com
.

20.
Clark,
Starbucked
, 227.

21.
Bruce Horovitz, “Starbucks Pours Indulgent Chocolate Drink,”
USA Today
, Oct. 13, 2004.

22.
Burt Helm, “Saving Starbucks’ Soul,”
Business Week
, Apr. 9, 2007.

23.
Andrea James, “Starbucks Hopes New Drinks Can Lift Profits,”
Seattle Post-Intelligencer
, Apr. 30, 2008.

24.
For more on Oprah’s worldview, see Jeffrey Louis Decker’s look at recent Oprah scholarship, “Saint Oprah,”
Modern Fiction Studies
52 (Spring 2006): 169–178.

25.
“What Is the Latte Factor?”
www.finishrich.com/free_resources/fr_lattefactor.php
.

26.
“15 Simple Ways to Squeeze Your Budget,”
www.bankrate.com/brm/news/advice/20040115a1.asp
.

27.
Scott Burns, “Starbucks Solution, Part I,” Sept. 14, 2003,
www.uexpress.com/scottburns/index.html?uc_full_date=20030914
.

28.
Jacquecano, “Breathing Space,” posted Apr. 7, 2006, at
www.oprah.com
.

29.
Howard Kimeldorf, Rachel Myer, Monica Prasad, and Ian Robinson, “Consumers with a Conscience: Will They Pay More?”
Context
(Winter 2006): 24.

30.
“Is Starbucks a Waste of Money?”
http://answers.yahoo.com/question/index?qid=20081102132334AASTsoR
.

31.
Lisa Bree, “Crossroads,” posted Feb. 18, 2006, at
www.oprah.com
.

32.
Blaine Harden, “Javanomics 101: Today’s Coffee Is Tomorrow’s Debt,”
Washington Post
, June 18, 2005.

33.
Michael Stroh, “Kicking Caffeine: Science and Research,”
Baltimore Sun
, Nov. 5, 2004.

34.
Tim Harford, “Starbucks Economics: Solving the Mystery of the Elusive ‘Short’ Cappuccino,”
Slate.com
, Jan. 6, 2006.

35.
Michael McCarthy, “The Caffeine Count in Your Morning Fix,”
Wall Street Journal
, Apr. 13, 2004.

36.
“Accidental Starbucks Diet,” Mar. 21, 2006,
www.drbob.org/babble/health/20060202/msgs/622864.html
.

37.
Aileen McGloin, “Starbucks or Big Butts?” n.d.,
www.ivillagediet.co.uk/start.cfm?code=400709
.

38.
See blogger Chicago June B’s comments posted June 8, available at
www.yelp
.com/biz/go7OW0Psj51IIFQXwKcicA.

39.
Deb Richardson, “My Favorite Guilty Pleasure,” Red Shoe Ramblings, Apr. 10, 2005,
http://debrichardson.blogspot.com/2005/04/my-favorite-guilty-pleasure-complete.html
.

40.
Kimeldorf et al., “Consumers with a Conscience,” 24.

41.
See the chaos triggered by a Britney visit to Starbucks on a YouTube video,
www.youtube.com/watch?v=PDP2R97HVU0
.

42.
“Kevin Federline Accepts Britney’s Explanation of Lap Baby Mistake,” Apr. 9, 2006,
www.femalefirst.co.uk/hollywood%20star/KEVIN+FEDERLINE-22820.html
.

43.
For some similar thinking on this point, see Ben Summerskill, “Shopping Can Make You Depressed,”
The Guardian
, May 6, 2001.

CHAPTER V

1.
“Listeners of National Public Radio,” Dec. 26, 2006, transcript available at
.

2.
Helen Jung, “Coffee Is Grounds for Much More,”
Seattle Times
, May 28, 2002.

3.
Jeff Leeds, “Does This Latte Have a Funny Mainstream Taste to You?”
New York Times
, Mar. 17, 2008.

4.
For a more developed version of this argument, see Anahid Kassabian, “Would You Like Some World Music with Your Latte? Starbucks, Putumayo, and Distributed Tourism,”
twentieth-century music
1 (Sept. 2004): 209–223. See also Susan Dominus, “The Starbucks Aesthetic,”
New York Times
, Oct. 22, 2006.

5.
The insider here is Bing Broderick. For a clear and smart overview of Starbucks’ music moves, see Steven Gray and Ethan Smith, “Coffee and Music Create Potent Mix at Starbucks,”
Wall Street Journal
, July 19, 2005.

6.
“A Latte to Go and a $4BN Turnover S’il Vous Plait,”
New York Times
, Jan. 25, 2004.

7.
This is noted by Kenneth Davids, “The Starbucks Paradox,”
Coffee Journal
(Autumn 1998): 72.

8.
Alison Overholt, “Do You Hear What Starbucks Hears?”
Fast Company
, Dec. 17, 2007,
www.fastcompany.com/magazine/84/starbucks_schultz.html;
and Gray and Smith, “Coffee and Starbucks Create Potent Mix.”

9.
Michael Booth, “The Starbucks Lifestyle: It’s Not Just about Coffee Anymore,”
Denver Post
, May 20, 2003. On the larger trend of the commercialization of the mixed tape and really of musical discovery itself, see Rob Drew, “Mixed Blessings: The Commercial Mix and the Future of Music Aggregation,”
Popular Music & Society
28 (Oct. 2005): 533–551.

10.
Billboard’s Melinda Newman made similar observations in Mark Rahner’s article “The Savvy, Sultry Starbucks Sound,”
Seattle Times
, Apr. 17, 2006.

11.
John Carlin, “25 Million of Us Buy His Skinny Lattes Every Week,”
The Observer
, July 13, 2003.