Contagious: Why Things Catch On (35 page)

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Copyright © 2013 by Social Dynamics Group, LLC

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First Simon & Schuster hardcover edition March 2013

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Library of Congress Cataloging-in-Publication Data

Berger, Jonah.

Contagious : why things catch on/Jonah Berger.

p. cm.

Includes bibliographical references and index.

1. New products. 2. Consumer behavior. 3. Popularity— Economic aspects. I. Title.

HF5415.153.B463   2012

658.8’342—dc23              2012034583

ISBN 978-1-4516-8657-9

ISBN 978-1-4516-8659-3 (ebook)

• Introduction: Why Things Catch On
  
• 1. Social Currency
  
• 2. Triggers
  
• 3. Emotion
  
• 4. Public
  
• 5. Practical Value
  
• 6. Stories
  
• Epilogue
  
• Acknowledgments
  
• Readers Group Guide
  
  • Questions for Discussion
    
  • Expand Your Book Club
    
  • A Conversation with Jonah Berger
    
• About Jonah Berger
  
• Notes
  
• Index