Branson: Behind the Mask (37 page)

The
Rebel
Billionaire,
1

sails for Virgin Money,
1

San Francisco photograph,
1

tank in Times Square,
1

topless Virgin Mobile launch,
1

TV adverts for Virgin Money,
1
,
2

value of F1 wins,
1
,
2

saving mankind

banking as fairer wealth dist

ribution,
1
,
2
,
3
,
4

drug decriminalisation,
1
,
2

Elders,
1
,
2
,
3
,
4

Global Zero,
1

offers half his wealth,
1

responsibility of wealth,
1
,
2

spend on tackling world’s

problems,
1

Sudan visit with Carter,
1

as Virgin Care’s face on ceiling,
1

wins Media Control prize,
1

saving the planet

airline initiatives,
1
,
2
,
3
,
4
,
5
,
6

attacks shipping,
1
,
2

and ‘business as usual’,
1
,
2

Carbon War Room,
1
,
2
,
3
,
4
,
5

clean fuels for F1,
1
,
2

contradictions of,
1
,
2
,
3
,
4

criticism from green movement,
1
,
2
,
3

endorses ethanol,
1

Energy Future Coalition

appointment,
1

Gaia Capitalism Project,
1

at Global Sustainability Forum,
1

Heathrow third runway

support,
1
,
2

inconsistent on aircraft

emissions,
1

initial lack of enthusiasm,
1

invests in biofuels,
1
,
2
,
3
,
4
,
5
,
6

low-carbon-economy speech,
1

meeting with Gore,
1

on peak oil,
1
,
2

public perception of RB as

green,
1
,
2
,
3
,
4

recruits idealists,
1

San Francisco Terminal Two,
1

$3 billion pledge,
1
,
2
,
3

as UN ‘councillor’,
1

urges US government on oil,
1

use of bioethanol on trains,
1

Virgin Earth Challenge,
1
,
2
,
3
,
4

Virgin Galactic as ‘green’,
1
,
2
,
3

Virgin Green Fund losses,
1

and Virgin Trains,
1
,
2
,
3

and Virgin Unite,
1

wildebeest initiative,
1

wealth

admits being tax exile,
1

Australian capital-gains tax,
1

borrowing from Credit Suisse,
1
,
2

built on taxpayers’ backs,
1

buys real estate worldwide,
1

Cable queries tax status,
1

decline in,
1
,
2

determines negotiating style,
1

dislikes rival tycoons,
1

Ecclestone overestimates,
1

fee for speeches,
1
,
2
,
3
,
4

lack of,
1
,
2

offshore deposits,
1
,
2
,
3

offshore management,
1

offshore ownership,
1

opinion on tax,
1

as publicity tool,
1

on Russian oligarchs,
1

sale of houses,
1
,
2

sale of Virgin Atlantic,
1
,
2

sale of Virgin Mobile,
1
,
2
,
3
,
4

sale of Virgin Music,
1

secrecy of,
1
,
2
,
3

tax fraud,
1
,
2
,
3

tax-status restrictions,
1

‘uninterested’ in,
1
,
2

US commentators exaggerate,
1

Virgin Group Holdings moves to Switzerland,
1

Branson, Sam (son),
1
,
2
,
3

Branson Centre of Entrepreneurship (Jamaica),
1

Branson School of Entrepreneurship (Johannesburg),
1

Brawn, Ross,
1
,
2
,
3
,
4
,
5

Brawn GP

Barcelona trials (2009),
1

Mercedes replaces Honda engine,
1

Virgin sponsors,
1

Virgin’s interest in,
1

wins championship (2009),
1

wins races (2009),
1
,
2
,
3
,
4
,
5

Brickner, Scott,
1

Brin, Sergey,
1

British Airline Pilots’ Association (BALPA),
1
,
2

British Airways (BA)

AA alliance,
1
,
2
,
3

abandons Concorde,
1

better pay than Virgin Atlantic,
1

BMI purchase,
1

cargo cartel,
1
,
2
,
3

Iberia merger,
1

losses,
1
,
2

Nigerian flights,
1

organic-waste fuel,
1

Passenger Fuel Surcharge conspiracy,
1
,
2
,
3
,
4

RB’s attempts to humiliate,
1
,
2

Terminal 5 chaos,
1
,
2
,
3

Virgin as relative minnow,
1

Virgin’s ‘dirty tricks’ litigation,
1
,
2
,
3
,
4

British Rail,
1
,
2
,
3
,
4
,
5

British Telecom (BT),
1
,
2
,
3

Brown, Gordon

and bank sell-offs,
1

encourages Virgin Health Bank,
1

and Murdoch,
1

RB on Far East tour,
1

RB’s closeness to,
1

vacillates over RB’s Northern Rock bid,
1
,
2
,
3
,
4

Browne, John,
1

BSkyB

anti-Virgin adverts,
1

Competition Commission report,
1
,
2

cuts programmes for Virgin,
1

RB sells stake in BSB,
1

RB takes on,
1

subscriber numbers,
1

Bulova,
1

Burch, Steve,
1

Burkle, Ron,
1
,
2
,
3

Burnett, Alan,
1
,
2
,
3

Burns, Iain,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8

Burrell, Richard,
1

Burt, Sir Peter,
1

Bush, George W.,
1

Business Council for Britain,
1

Butamax,
1
,
2
,
3
,
4

Button, Jenson,
1
,
2
,
3

Cable, Vince,
1
,
2

Camelot,
1
,
2
,
3

Cameron, David,
1
,
2
,
3
,
4
,
5

Cameron, James,
1
,
2
,
3
,
4

Campbell, Carolynne,
1
,
2
,
3
,
4

Campbell, Naomi,
1

Carter, Jimmy,
1

Casino
Royale
(film),
1
,
2

Cathay Pacific,
1

Cebriain, Al,
1
,
2
,
3
,
4

Cellnet,
1

Channel 5 (TV station),
1

Channel Islands,
1

Chase, Randy,
1
,
2

Cheglakov, Andrei,
1

Cheong, Choong Kong,
1

Church House Trust,
1

Cilion,
1
,
2
,
3
,
4
,
5

CircleLending,
1
,
2

Citibank,
1

City of London

distrusts RB,
1
,
2
,
3
,
4

RB takes on,
1

Virgin Direct’s PEPs,
1

Virgin Mobile flotation,
1

Clark, Christy,
1
,
2

Clark, Dave,
1

Clementi, David,
1

Climate Group,
1
,
2
,
3
,
4

Clinton, Bill,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8
,
9

Clinton, Hillary,
1
,
2
,
3
,
4

Clinton Global Initiative,
1
,
2
,
3
,
4

Clinton Institute,
1

Coca-Cola,
1

Cohen, Ben,
1

Colby, Luke,
1
,
2

Collins, Tony

compensation from Railtrack,
1
,
2

F1 interest,
1

as Virgin negotiator,
1
,
2

and West Coast franchise,
1
,
2
,
3

Columbus, Christopher,
1

Competition Commission (UK),
1

Competition and Consumer

Commission (Australia),
1

Conservative/Lib Dem coalition (2010–)

RB seeks action on oil cartel,
1

RB supports,
1

and West Coast franchise,
1
,
2
,
3
,
4

Corbett, Gerald,
1
,
2
,
3

Corrigan, Chris,
1

Cowell, Simon,
1

credit crunch
see
financial crisis

Credit Suisse,
1
,
2

Cricket (personal trust),
1

Cross Country franchise,
1
,
2
,
3
,
4
,
5
,
6
,
7
,
8

Crowe, Bob,
1

CVC Capital Partners,
1

Cyrus Capital Partners,
1