Barbarians at the Gate

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Authors: Bryan Burrough,John Helyar

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BARBARIANS
AT THE GATE
 
The Fall of RJR Nabisco
 

 

Bryan Burrough
AND
John Helyar

 

HarperBusiness Essentials

 
 
 

To my wife, Marla Dorfman Burrough,
and to my parents, John and Mary Burrough
of Temple, Texas      —
JBB

 

To my wife, Betsy Morris,
and to my parents, Richard and Margaret Helyar
of Brattleboro, Vermont      —
JSH

 

The officer of every corporation should feel in his heart—in his very soul—that he is responsible, not merely to make dividends for the stockholders of his company, but to enhance the general prosperity and the moral sentiment of the United States.

ADOLPHUS GREEN
,
founder, Nabisco

 

Some genius invented the Oreo. We’re just living off the inheritance.

F. ROSS JOHNSON
,
president, RJR Nabisco

 

This business, on a legitimate basis, is a fraud.

 

Not that it’s a fraud. You need money to be in this business. But not a lot. You need more money to open a shoe-shine shop than you do to buy a $2 billion company, let’s be honest about it. But to buy a shoe-shine store, if it costs $3,000, you need $3,000. If you don’t got it in cash, you need to bring it by Thursday.

 

But if it’s an LBO, not only do you not have to bring it, you don’t have to see it, you don’t know where you’re going to get it, nobody knows where they got it from. The whole situation comes from absolutely nothing.

But the more you need, of course, the less money you need. In other words, if there’s money involved, you don’t get involved in this business. This is a business for people who don’t have money, but who know somebody who has money, but who doesn’t put it up either…

JACKIE MASON
,
“What the Hell is an LBO?”

 
Contents
 

 

 

 

 

This book arose from the authors’ coverage in
The Wall Street Journal
of the fight to control RJR Nabisco in October and November 1988. Our goal in pursuing the story behind those public events has been to meet the standard of accuracy and general excellence that the
Journal
sets for journalists everywhere.

Ninety-five percent of the material in these pages was taken from more than 100 interviews conducted between January and October 1989 in New York, Atlanta, Washington, Winston-Salem, Connecticut, and Florida. In large part due to contacts we made while working at the
Journal,
we were able to interview at length every major figure involved in the story as well as scores of minor ones. No more than a handful of people mentioned in this book declined to grant interviews.

Among the first we spoke with were the long-shot suitors, Jim Maher of First Boston and Ted Forstmann of Forstmann Little & Co., who made himself available in his New York office as well as on his private jet. At Kohlberg Kravis, Henry Kravis, George Roberts, and Paul Raether were interviewed together and separately for more than twenty hours; much of the interviewing was done in RJR Nabisco’s former New York offices, where Kohlberg Kravis briefly relocated after a fire. Kravis himself sat for a half-dozen tape-recorded sessions, all but one in Johnson’s former anteroom.

The last to consent to be interviewed was Ross Johnson. He was
understandably gun-shy; he had taken a beating in the press and wasn’t eager for further pummeling. Eventually he spent thirty-six hours in one-to-one talks with the authors. Several all-day sessions were held in his Atlanta office, where Johnson smoked cigarillos and wore sports jackets with no tie; a marathon evening session was held in his New York apartment, where Johnson donned a pair of gray RJR Nabisco sweatpants and shared pepperoni pizza and beer with the authors.

Due to the cooperation of the participants, we have managed to reconstruct dialogue extensively. By necessity this involves calling on sometimes selective memories. It is important to remember that, as Ken Auletta wrote in his definitive
Greed and Glory on Wall Street,
“no reporter can with 100 percent accuracy re-create events that occurred some time before. Memories play tricks on participants, the more so when the outcome has become clear. A reporter tries to guard against inaccuracies by checking with a variety of sources, but it is useful for a reader—and an author—to be humbled by this journalistic limitation.”

We couldn’t agree more. However, it should be noted that, in reconstructing critical meetings, we often were able to interview every person in the room at the time. In many cases, that amounted to as many as eight or nine people. Where their memories have differed significantly, it is noted in the text or a footnote. Where a thought or impression is conveyed in italics, it was supplied by the person in question.

A word about significance: Those looking in these pages for a definitive judgment on the impact of leveraged buyouts on the American economy will no doubt be disappointed. It is the authors’ contention that some companies are well suited for the rigors of an LBO, while others are not. As for RJR Nabisco, it is important to remember that an LBO is a creature of time. In most cases its success or failure can’t be determined for three, four, five, even seven years. The events in this book constitute the birth of an LBO; at this writing, the reborn RJR Nabisco is barely a year old. The baby looks healthy, but it’s too soon to predict its ultimate fate.

We would like to thank Norman Pearlstine,
The Wall Street Journal
’s managing editor, who gave his blessings for a leave to do this book. We are immensely grateful to our editor, Richard Kot of Harper & Row, for his keen eye and unflagging encouragement in helping us negotiate our first journey into publishing; his assistant, Scott Terranella; Lorraine Shanley, who brought our project to Harper & Row’s attention; our agent,
Andrew Wylie, who isn’t nearly as nasty as people think; his colleague, Deborah Karl, for plenty of on-call hand-holding; and Steve Swartz of
The Wall Street Journal,
who provided invaluable advice on shaping the narrative. RJR Nabisco and numerous players in the RJR drama were helpful in supplying photos. Thanks are also due John Huey who, as
The Wall Street Journal
’s Atlanta bureau chief in 1988, gave John Helyar rein to delve into RJR. As editor of
Southpoint
magazine in 1989, he allowed him to finish this book before reporting for duty.

The unsung heroes of a project like this are our wives. Betsy Morris served double duty. As a
Wall Street Journal
colleague, she was among the first to “discover” Ross Johnson and chronicle the emerging RJR Nabisco story. As John Helyar’s wife, she put up with long weeks’ absences and long days’ writing. Likewise, Marla Burrough was the manuscript’s first reader, copy editor, and a source of unlimited support and patience. Their advice and guidance are marked on every page of this book.

 

Bryan Burrough
John Helyar
October 1989

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