Fast Food Nation: What The All-American Meal is Doing to the World (60 page)

Labor unions.
See
Unions

La Choy,
159

Lamb, F. Gilbert,
130

Lamb Water Gun Knife,
130

Lamb Weston,
116–17
,
129
,
158
,
230–31
,
269

Land trusts,
145

Landauer, Fritz,
226

Language spoken in workplace,
70–72
,
160

Lansing, Mich.,
77

Lantos, Tom,
180

Lasater, Dale,
255–57

Lasater, Tom,
255–56

Lasater Ranch,
255–57

Las Vegas,
234–39
,
323
n

Latinos,
160–63
,
175
,
308
n,
310
n

Lawsuits: for libel,
245–49
,
266–67
;

and overtime wages,
75
;

for sexual harassment,
176
,
310
n;

and worker safety,
181
,
182

Leidner, Robin,
70

Lenin, V. I.,
249

Levenstein, Harvey,
113–14

Levis,
234

Libel,
245–49
,
266–67

Licensing,
40

Life As I Have Known It Has Been “Finger-lickin’ Good”
(Sanders),
23

Lifetime Learning Systems,
56

Limited,
78

Linkletter, Art,
25

Listeria monocytogenes
,
196
,
197

Literacy,
161
,
178
,
203

Little Caesars,
91–92
,
94
,
102–4
,
241

Litton Data Systems,
62

Livestock Market Digest
,
138

Lockheed Martin,
261

Logos of corporations,
20

London
Evening Standard
,
233

London Greenpeace,
245–49

Los Angeles,
15
,
16
,
18
,
61–62
,
64–65
,
293
n

Los Angeles Times
,
85

Louisiana Tech University,
141

Love, John F.,
20

Lowe, Peter,
105
,
106
,
239

Lowe, Tamara,
105

Luftwaffe Institute for Aviation Medicine,
39
,
283
n

Luxenberg, Stan,
94

Lysine,
143

Macdonald, Cameron Lynne,
4

Mack Truck,
16

“Mad cow disease,”
202

Maerker, Christa,
232

Maggart, Lindsay,
112

Magic Kingdom
(Watts),
36

Mail Boxes Etc.,
229

Maine, potato production in,
117

Makepeace, Mary Lou,
259

Managers: crimes committed by,
84
;

and drug abuse,
174
;

influence on workplace,
74–75
, 82–83;

salaries of,
73
,
74
,
259–60

Mandeville, Bud,
130

Manure,
150
,
202–3
,
305
n,
317
n

Marin, Lorenzo, Sr.,
178

Marketing.
See
Advertising

Marketing to Kids Report
,
43

Marriott Hotels,
92

Martino, June,
96

Mary Poppins
,
42

Mascots,
41
,
45

Mass production,
20
,
36

Mayor McCheese,
42

McCain,
117

McConnell, Mitch,
210

McDonald, Maurice,
19–21
,
34–35
,
69
,
96
,
115

McDonald, Richard,
19–21
,
34–35
,
69
,
96
,
97
,
115

McDonald Brothers Burger Bar Drive-In,
19–21

McDonaldlands,
42

McDonald’s Corporation:

and anti-U.S.imperialism,
243–44
;

and assembly line,
20
,
69
;

and “brand essence,”
49–51
;

brand recognizability of,
229
;

in Brazil,
230
;

and Chicken McNuggets,
139–40
,
301
n;

children as target market for,
40–42
,
243
;

and children’s videos,
48
;

and Coca-Cola,
54
;

Colorado Springs as test site for,
66
;

and “comfort foods,”
123
;

competition of,
24
,
49
;

and Consortium Members, Inc.,
100
;

corporate logo of,
20
;

and corporate-sponsored teaching materials,
56
;

and crime,
86–87
;

customer demographics for,
315
n;

and Dachau concentration camp,
233–34
;

and dairy cattle,
204
;

and disease dissemination,
196
;

and
E. coli
,
199
;

and emotional connection,
49–51
;

and employee turnover,
276
n;

employees as babysitters,
83
;

as family restaurant,
198
;

and film studio promotions,
48
;

and flavor additives,
120–21
,
128
;

food quality at,
222
,
260
,
268
;

and Fox Kids Network,
48
;

and franchises,
95–96
,
98
,
100
;

and french fries,
115
,
116–17
,
120–21
,
128
,
129–31
,
231
;

and Fujita,
323
n;

golden arches,
4
,
20
,
98
,
276–77
n;

Hamburger University,
31
,
230
;

and Happy Meals,
47–48
,
242
,
262
;

history of,
19–21
,
34–35
;

imitation of,
22
,
65
,
97
;

and impulsive buying,
66
;

at industry top,
27
;

as international,
228–29
,
230–34
,
267
;

and “just in time” production,
67
;

labor practices of,
69–70
,
71
,
75–77
,
82
;

as largest beef purchaser,
136
;

libel suit brought by,
245–49
;

marketing tools of,
40–41
;

mascots of,
41
;

and Mayor McCheese,
42
;

“McDonald’s Bill,”
37
;

McStore,
31–32
;

“My McDonald’s” campaign,
50–51
;

and NBA,
50
;

and obesity,
242
;

and oil embargo,
24
;

operations manual of,
69–70
,
75
;

and overtime wages,
74
;

overview of,
4
;

playgrounds of,
47
;

and polygraph testing,
76
;

and pork,
4
,
276
n;

portion sizes,
241
;

and poultry industry,
139–40
;

profit margins,
54
,
286
n;

and public criticism,
268–69
;

Quintillion software,
66
;

real estate holdings of,
4
,
96
,
276
n;

and restaurant technology,
66–67
,
71
;

and robotics,
66–67
;

and Ronald McDonald,
30
,
41–42
,
45
, 48,
95
,
231
,
232–33
,
250
,
276
n;

saturated fat in foods of,
298
n;

and school cafeterias,
56
;

and service economy,
4
;

site selection for,
66
;

and Speedee Service System,
20–21
;

sports promotions of,
48
;

spying activities of,
247–48
;

and standardization of America’s retail environment,
5
,
97–98
;

store closures to avoid unionization,
77
;

store-opening procedure of,
67–68
;

and “stroking,”
74
,
76
;

teenage employees of,
67–68
,
80–81
;

and Teenie Beanie Baby promotion,
47–48
,
86
;

and throughput,
67–71
;

as toy distributor,
4,
47–58
,
276
n;

and Uniform Commercial Code,
101
;

and unions,
233
;

and wage rates,
75
,
291
n;

and Walt Disney Company,
6
,
33–34
,
49
,
50
;

and Western World,
42