Everything but the Coffee (51 page)

Utne Reader
,
106

Valentine, Gill,
202

Veblen, Thorstein,
34
,
37
–
38

Velour chairs,
137
–
138

Virtual communities,
84
,
263
n
7

Virtual travel

to coffee farms,
204
–
207

coffee passports in,
151

feeling of discovery in,
150
–
151

Waiting time at stores,
53
,
56

and efficiency measures,
46

Waits, Tom,
23

Walker, Bruce,
197

Walker, Rob,
5
–
6

Walkman, Steven,
62
–
63

Wall Street Journal
,
2
,
72
,
141

Wal-Mart

competitive price of products in,
18
,
80
–
81
,
130

crowding of merchandise and shoppers in,
136

environmental initiatives in,
184

impulse purchases in,
161

income associated with customers of,
37

The Wal-Mart Effect
(Fishman),
130

Warren, Bruce,
166
–
168

Washington, Dustin,
176

Washington DC, Starbucks stores in,
47
,
85
–
86
,
100
,
110

Water, bottled, sold by Starbucks,
110
,
196
,
212
–
213

Water supply

caffeine found in,
182

charitable contributions for improvements in,
2
13

in coffee farming areas,
2
12

volume used by Starbucks,
180
–
181
,
191

Waters, Alice,
25
,
29

Waters, Christina,
61
–
62

Weather and coffee consumption,
50
,
52
–
53

Weak Ties, idea of,
95
-
96

Weber, Max,
108

Wendy’s,
44
,
91

Weston, Beau,
102
–
103
,
116
,
118

We Wish to Inform You That Tomorrow We Will Be Killed with Our Families: Stories from Rwanda
(Gourevitch),
222

What’s the Matter with Kansas
(Frank),
248

“The White Negro” (Mailer),
158

Whole Earth Catalogue
,
25

Whole Foods,
38

Whyte, William,
121

Why We Buy: The Science of Shopping
(Underhill),
210

Wild, Antony,
103

Will and Grace
(TV show),
128

Winfrey, Oprah,
131
–
133
,
138
–
139
,
142
,
143
,
169

Wonder Bread,
26

Woods, Mark,
58

Work space, Starbucks stores used as,
87
–
94

Writers as customers of Starbucks,
94

XM Satellite Radio,
162
,
168

Zelizer, Viviana,
129

Zuckerman, Mark,
44

Zukin, Sharon,
128