Ambitious Brew: The Story of American Beer (61 page)

career of, early,
[>]
,
[>]

description of,
[>]
,
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difficulties faced by,
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,
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–
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homebrewing experience of,
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influence on other brewers,
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investors, search for by,
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mechanical abilities of,
[>]
,
[>]

and Mendocino Brewing Company,
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Sonoma, relocates to,
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McCavitt, Larry,
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,
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McDermott, Gordon,
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Meier, John B.,
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–
[>]

Meister Brau,
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,
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,
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Mendocino Brewing Company,
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–
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,
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mergers,
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–
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Merry Pranksters,
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Metzler, John,
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Meyer, Richard,
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Miami Dolphins,
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Michelob beer,
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Mickey Mouse Club, The,
[>]

microbrewing.
See also
contract brewing; Maytag, Fritz; McAuliffe, Jack; Grossman, Ken; Papazian, Charlie; and listings for specific breweries

big brewing responds to,
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–
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conflicts among practicioners of,
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–
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confusion about definition of,
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–
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ease of funding for in 1990s,
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emergence of in 1980s,
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growing pains in 1990s,
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–
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growth of,
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,
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,
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,
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,
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neo-temperance benefits,
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newspaper coverage of,
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,
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second generation of,
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size of industry,
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–
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,
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Miller Brewing Company.
See also
John, Elise (Miller); John, Harry, Jr.; Mulberger, Lorraine; Murphy, John; Philip Morris; and entries for specific Miller family members

acquired by Philip Morris,
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–
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acquired by W. R. Grace,
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–
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acquires Celis Brewing,
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acquires Gettelman Brewing,
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acquires Jacob Leinenkugel Brewing Company,
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advertising,
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–
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,
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Anheuser-Busch, competition with,
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,
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,
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Anheuser-Busch, complaint filed against by,
[>]

annual production: in 1880s,
[>]
; in 1944,
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; in 1950s,
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,
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,
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; in 2000,
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college students targeted by,
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,
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competitive strategies of in 1950s,
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,
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death of Frederick C. affects growth of,
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decline in 1950s,
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–
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,
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expansion of in nineteenth century,
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; in 1830s,
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,
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–
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; in 1940s,
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,
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–
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; in 1950s,
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,
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; in 1970s,
[>]
–
[>]

family devotion to,
[>]

founding of,
[>]
–
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innovative advertising by,
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–
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lawsuit filed against by Anheuser Busch,
[>]
–
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Lite beer introduced by,
[>]

long-distance shipping by,
[>]

Löwenbräu produced by,
[>]

market share,
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microbrewing, response to,
[>]
–
[>]

Philip Morris influence on,
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rank in industry,
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,
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,
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,
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real estate holdings of,
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,
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repeal, response to by,
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,
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sale of by Philip Morris,
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strikes at,
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World War II, impact of,
[>]

Miller, Clara (daughter),
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,
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,
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Miller, Elise.
See
John, Elise Miller

Miller, Ernest (son),
[>]
–
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,
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–
[>]

Miller, Frederick A. (son),
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,
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,
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,
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Miller, Frederick C. (grandson),
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,
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,
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–
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,
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,
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Miller, Frederick C., Jr. (great-grandson),
[>]

Miller, Frederick J. (founder),
[>]
–
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,
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,
[>]

Miller Genuine Draft beer,
[>]

Miller High Life beer,
[>]
,
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,
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,
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,
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Miller High Life Open golf tournament,
[>]

Miller Lite,
[>]
–
[>]
,
[>]
.
See also
Miller Brewing Company

Milwaukee,
[>]
,
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–
[>]
.
See also
specific breweries

Milwaukee Opera House,
[>]

Minneapolis Brewing Company,
[>]

Minnesota Brewing Company,
[>]

Mittenzwey, Otto,
[>]
–
[>]

Moeller, Calvin,
[>]

Moeller, Greg,
[>]

Moerlein, Christian,
[>]

Molson Brewing Co.,
[>]

Mondavi, Robert,
[>]

Morgan, J. P.,
[>]

Mothers Against Drunk Driving (MADD),
[>]

Mulberger, Lorraine,
[>]
–
[>]

Murphy, John,
[>]
–
[>]

Nader, Ralph,
[>]

Nagel, Charles

Adolphus Busch writes to,
[>]
,
[>]

advises Busch on saloons,
[>]
,
[>]

communication with Peter Busch,
[>]

eulogizes Busch,
[>]

Miller Brewing, opinion of,
[>]

negotiates with Palmer for Busch family,
[>]
,
[>]

Naropa Institute,
[>]

Narragansett Brewing Company,
[>]
,
[>]

National Association of Commerce and Labor (NACL),
[>]
–
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,
[>]

National Brewing Company,
[>]
,
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National Temperance Society (NTS),
[>]
–
[>]
,
[>]

Natural Light beer,
[>]
–
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“near beer,”
[>]
–
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,
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neo-temperance,
[>]
–
[>]

Neukirch, Franz,
[>]

New Albion Brewing Company.
See also
Barkley, Don; McAuliffe, Jack

advertising, lack of,
[>]

beer, quality of,
[>]

beers brewed by,
[>]

brewing process of,
[>]

employees of,
[>]

equipment of,
[>]
,
[>]

failure of,
[>]

financial difficulties of,
[>]
–
[>]

incorporated,
[>]

label design of,
[>]
–
[>]

name, inspiration for,
[>]

reputation spreads,
[>]
–
[>]
,
[>]

significance of, to microbrewing,
[>]

New Amsterdam Brewing,
[>]

New Brewer
(periodical),
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New Brewer’s Handbook,
[>]

New Deal,
[>]

New Republic
(periodical),
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New West
(periodical),
[>]

New York, brewing in,
[>]
–
[>]

New York Evening Mail
(periodical),
[>]

New York State Board of Health,
[>]

Newman, Bill,
[>]

Newman, Paul,
[>]

Nixon, Richard M.,
[>]

Ohio Anti-Saloon League,
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–
[>]

Old Heidelberg beer,
[>]

Old Milwaukee beer,
[>]
,
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,
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,
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Old Style beer,
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Olinger, August,
[>]
–
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OPEC fuel embargo,
[>]

Oregon Ale and Beer Company,
[>]

Oregon Craft Brewers Guild,
[>]

Organic Farming &Gardening
(periodical),
[>]

Ortleib, Henry F. Brewing Company,
[>]
,
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,
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Ortleib, Joe,
[>]

O’Shea, William,
[>]
,
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,
[>]

Oshkosh Brewing Company,
[>]

Outward Bound,
[>]
,
[>]

Owades, Joseph,
[>]

Pabst Blue Ribbon beer,
[>]
,
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,
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,
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,
[>]

Pabst Brewing Company.
See also
Best Brewing Company; Schandein, Emil; and entries for specific Pabst family members

acquired by Paul Kalmanovitz,
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advertising by,
[>]
,
[>]

annual production: in 1890s,
[>]
; in 1950s,
[>]

Blatz Brewing acquired by,
[>]

bottling plant,
[>]

competitive tactics of,
[>]
,
[>]
,
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decline of: in 1950s,
[>]
–
[>]
; in 1970s,
[>]
–
[>]
; in 1990s,
[>]

diversification by,
[>]
–
[>]

embezzlers employed by,
[>]

expansion of, in 1890s,
[>]
,
[>]

Los Angeles brewery,
[>]

mechanization employed by,
[>]
–
[>]

merger with Premier Malt Products,
[>]

Newark brewery,
[>]

Prohibition, response to,
[>]

rank in industry,
[>]
,
[>]
,
[>]
,
[>]
,
[>]
,
[>]

real estate owned by,
[>]
,
[>]

salesmen employed by,
[>]
,
[>]
–
[>]

strikes at,
[>]
,
[>]

syndicate, refusal to sell to,
[>]

at World’s Columbian Exposition,
[>]
,
[>]
,
[>]

Pabst, Frederick.
See also
Best Brewing Company; Pabst Brewing Company

ambitions of,
[>]
,
[>]
,
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,
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,
[>]

arrival in United States,
[>]

boyhood of,
[>]
–
[>]

as brewing innovator,
[>]
,
[>]
–
[>]

career as captain,
[>]
,
[>]

death of,
[>]
–
[>]

description of,
[>]
,
[>]
–
[>]
,
[>]

employees, dealings with,
[>]
–
[>]
,
[>]
–
[>]
,
[>]

entrepreneurial genius of,
[>]

lifestyle of,
[>]

marriage to Maria Best,
[>]

philanthropy of,
[>]

reflections on career,
[>]

and Schandein scandal,
[>]