The New Year Resolution (17 page)

In
Love Matters: Online Marketing for Romance Writers
, we’ll cover all the basic marketing techniques that a romance writer needs to know to stay ahead of the game. This starts with an author website, the hub of all your marketing activity. Then we branch into some basic SEO, which is vital for all your online marketing communications and gets you noticed by the search engines.

With the basics set up, we branch into social media marketing and other forms of networking and web PR so you can build a strong, identifiable brand that’s marketable and lasts the distance.

As any author knows, promotion is an important part of brand building, so to this effect we cover your all-important book launch, and other promotional tactics such as giveaways and freebies.

Communicating with potential customers is integral to building a loyal fan base and so you’ll learn how to execute an effective email campaign and how to write a successful newsletter that directs readers back to your website.

Obviously, with most authors operating in the online environment, there is always the risk of negative publicity. I’ll show you how to use Online Reputation Management (ORM) to limit risk and act swiftly if bad press raises its ugly head.

And finally the beauty of internet marketing is that it is possible to track your success. So we cover how to do this to make the most of your marketing efforts and so you don’t have to waste time on things that aren’t working for you.

Because let’s face it, authors are busy people.

Email Louise at
[email protected]
if you’d like to be informed when
Love Matters: Online Marketing Techniques for Romance Writers
is released. You stand a chance to WIN a FREE COPY of the e-book, as well as a free marketing consultation with the author.